Ana Majstorovic

Social Media Marketing Specialist at Mitacs

Executive advisory & planning for social media; represented social at corporate planning meetings; proposed and implemented strategic resolutions to complex communications challenges, contributing to an 11% increase in brand engagement. Led integrated paid and organic campaigns, developed content calendars, and performed performance and sentiment analyses to inform future tactics.

Social Media Manager at Upper Canada College

Enhanced LinkedIn presence for senior leaders by refining profiles, creating personalized content plans, curating weekly content ideas, and ghostwriting posts. Managed day-to-day social media responsibilities and the content calendar, driving brand visibility and stakeholder engagement.

Social Media Engagement Manager at Mitacs

Managed strategic social media initiatives, drove 17% total audience growth (FY 23-24), and established social media as the 4th largest website traffic source for two consecutive years; led day-to-day social media responsibilities, community engagement, and content calendar development.

Social Media & Community Engagement Manager at Mitacs

Led social media strategy, content creation, and community engagement; expanded brand engagement; established executive social media presence; managed social content calendar and cross-functional collaboration; contributed to growth in engagement and website traffic; trained 400+ employees in social media best practices.