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Senior Merchandiser (Acting Account Lead – Product Development) with 9 years of experience leading end-to-end product development, costing, and commercialization for global brands including Decathlon, Aerie, Under Armour, and Victoria’s Secret, across sportswear, intimates, and activewear, delivering USD 25M+ seasonal business portfolios. Demonstrated expertise in product development leadership,pricing strategy,governance,T&A control, milestone accountability and on-time commercialization. Backed by a strong finance foundation and advanced Excel/data analytics capability. Recognized for translating complex development programs and data into tangible commercial outcomes, while building long-term customer trust that converts product development partnerships into sustainable, scalable business.…Senior Merchandiser (Acting Account Lead – Product Development) with 9 years of experience leading end-to-end product development, costing, and commercialization for global brands including Decathlon, Aerie, Under Armour, and Victoria’s Secret, across sportswear, intimates, and activewear, delivering USD 25M+ seasonal business portfolios. Demonstrated expertise in product development leadership,pricing strategy,governance,T&A control, milestone accountability and on-time commercialization. Backed by a strong finance foundation and advanced Excel/data analytics capability. Recognized for translating complex development programs and data into tangible commercial outcomes, while building long-term customer trust that converts product development partnerships into sustainable, scalable business.

Shashitha Madhushan

Merchandiser, Project Manager, Product Designer, +2

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Senior Merchandiser (Acting Account Lead – Product Development) with 9 years of experience leading end-to-end product development, costing, and commercialization for global brands including Decathlon, Aerie, Under Armour, and Victoria’s Secret, across sportswear, intimates, and activewear, delivering USD 25M+ seasonal business portfolios. Demonstrated expertise in product development leadership,pricing strategy,governance,T&A control, milestone accountability and on-time commercialization. Backed by a strong finance foundation and advanced Excel/data analytics capability. Recognized for translating complex development programs and data into tangible commercial outcomes, while building long-term customer trust that converts product development partnerships into sustainable, scalable business.…Senior Merchandiser (Acting Account Lead – Product Development) with 9 years of experience leading end-to-end product development, costing, and commercialization for global brands including Decathlon, Aerie, Under Armour, and Victoria’s Secret, across sportswear, intimates, and activewear, delivering USD 25M+ seasonal business portfolios. Demonstrated expertise in product development leadership,pricing strategy,governance,T&A control, milestone accountability and on-time commercialization. Backed by a strong finance foundation and advanced Excel/data analytics capability. Recognized for translating complex development programs and data into tangible commercial outcomes, while building long-term customer trust that converts product development partnerships into sustainable, scalable business.

Available to hire

Senior Merchandiser (Acting Account Lead – Product Development) with 9 years of experience leading end-to-end product development, costing, and commercialization for global brands including Decathlon, Aerie, Under Armour, and Victoria’s Secret, across sportswear, intimates, and activewear, delivering USD 25M+ seasonal business portfolios. Demonstrated expertise in product development leadership,pricing strategy,governance,T&A control, milestone accountability and on-time commercialization.
Backed by a strong finance foundation and advanced Excel/data analytics capability. Recognized for translating complex development programs and data into tangible commercial outcomes, while building long-term customer trust that converts product development partnerships into sustainable, scalable business.

Skills

Microsoft Excel

Power BI

Salesforce

Experience Level

Microsoft Excel

Expert

Power BI

Expert

Salesforce

Intermediate

Language

English

Fluent

Work Experience

Senior Merchandiser (Account Lead) - Product Development at In Qube Global (Pvt) Ltd

November 1, 2022 - Present

Managing product development for global brands (Decathlon, Aerie, Under Armour) in a US$25M business with 50+ styles per season. Led end-to-end product development lifecycle, costing, sampling, and T&A to ensure 100% on-time commercialization; maintained costing accuracy and optimized workflows. Coordinated with manufacturing plants in Sri Lanka and Cambodia; collaborated with suppliers on material development and cross-costing to drive innovation and cost efficiency. Directed design strategy, overseeing design decks and customer visits; led growth initiatives, budgeting, and long-range planning; provided market insights to management to improve margins and profitability.

Senior Merchandiser (Team Lead) - Product Development at Brandix Apparel Solutions Ltd

April 1, 2019 - November 1, 2022

Led Victoria's Secret Costing team of four merchandisers; managed a $30M seasonal business. Oversaw costing, pricing and development workflow; executed 200+ costings with accuracy, ensuring margin alignment and ongoing coaching. Managed 100+ styles and 250+ costings per season. Drove pricing negotiations, strategic project development, and cost solutions; contributed to budgeting, long-range planning, and growth initiatives; supported capacity and demand planning; ensured system accuracy for BOM, PLM, Salesforce, and related processes.

Merchandiser (Victoria’s Secret Sports - Lounge) - Brandix at Brandix Apparel Solutions Ltd

November 1, 2017 - April 1, 2019

End-to-end product management from customer techpack to delivery for the VS Sports (Lounge) category. Conducted RA, sourced raw materials and sampling to ensure 100% on-time delivery. Developed TNA, performed competitive costing, and maintained BOM/system accuracy; oversaw fabric/trim development, testing, validation, and sample progression; managed capacity reservations and PP meetings.

External Audit Associate / Internal Audit Associate at Ernst & Young / Asiri Hospital Holdings PLC

January 1, 2015 - November 1, 2017

Engaged in external and internal audits, providing assurance, risk assessment, control testing, and financial reporting support.