Rytis Kairys
I use CRO and experimentation to uncover what actually drives growth. I’ve built and scaled CRO programs that deliver tangible revenue impact.
About
I use CRO and experimentation to uncover what actually drives growth. I’ve built and scaled CRO programs that deliver tangible revenue impact.
I’ve been integrating CRO into cross-functional teams and shifting focus from local conversion wins to broader revenue impact. Previously I helped NordVPN and Western Union scale growth through rigorous experimentation and data-driven optimization.
- 9 years' experience
- Joined March 2026
Languages
- LithuanianFluent
- EnglishFluent
Industry experience
- Software & Internet
- Financial Services
- Professional Services
Work experience· 5 roles
Hands-on CRO leadership; integrated CRO into existing teams and shifted focus from local conversion wins to revenue impact, driving 7-figure growth.
Joined as the first experimentation IC. Set up foundations, identified core problems, ran tests from A to Z, and brought clarity to user journeys.
Following the self-taught CRO phase, I was ready to take on the next step - join a mature cross-functional team as a conversion rate optimization specialist.
Certifications and awards
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