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I'm Zena Dunn, a Technical SEO & Site Architecture Specialist with 5+ years of optimizing multi-site WordPress environments. I diagnose crawlability, indexing, and site health, then improve navigation, content structure, and user experience to help search engines and visitors move smoothly through the site. I excel at audits, QA, documentation, and end-to-end performance monitoring, leveraging AI-assisted workflows to streamline checks and content optimization. I collaborate with developers and cross-functional teams to drive measurable increases in organic visibility and site health while maintaining scalable processes.…I'm Zena Dunn, a Technical SEO & Site Architecture Specialist with 5+ years of optimizing multi-site WordPress environments. I diagnose crawlability, indexing, and site health, then improve navigation, content structure, and user experience to help search engines and visitors move smoothly through the site. I excel at audits, QA, documentation, and end-to-end performance monitoring, leveraging AI-assisted workflows to streamline checks and content optimization. I collaborate with developers and cross-functional teams to drive measurable increases in organic visibility and site health while maintaining scalable processes.

Zena Dunn

SEO Expert, Web Designer, Front-End Developer, +2

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I'm Zena Dunn, a Technical SEO & Site Architecture Specialist with 5+ years of optimizing multi-site WordPress environments. I diagnose crawlability, indexing, and site health, then improve navigation, content structure, and user experience to help search engines and visitors move smoothly through the site. I excel at audits, QA, documentation, and end-to-end performance monitoring, leveraging AI-assisted workflows to streamline checks and content optimization. I collaborate with developers and cross-functional teams to drive measurable increases in organic visibility and site health while maintaining scalable processes.…I'm Zena Dunn, a Technical SEO & Site Architecture Specialist with 5+ years of optimizing multi-site WordPress environments. I diagnose crawlability, indexing, and site health, then improve navigation, content structure, and user experience to help search engines and visitors move smoothly through the site. I excel at audits, QA, documentation, and end-to-end performance monitoring, leveraging AI-assisted workflows to streamline checks and content optimization. I collaborate with developers and cross-functional teams to drive measurable increases in organic visibility and site health while maintaining scalable processes.

Available to hire

I’m Zena Dunn, a Technical SEO & Site Architecture Specialist with 5+ years of optimizing multi-site WordPress environments. I diagnose crawlability, indexing, and site health, then improve navigation, content structure, and user experience to help search engines and visitors move smoothly through the site.

I excel at audits, QA, documentation, and end-to-end performance monitoring, leveraging AI-assisted workflows to streamline checks and content optimization. I collaborate with developers and cross-functional teams to drive measurable increases in organic visibility and site health while maintaining scalable processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Technical SEO Audit & Site Architecture Specialist at Remote Team Velocity

January 1, 2024 - Present

Conduct deep technical SEO audits across multiple WordPress sites to identify crawl errors, indexing issues, redirect chains, canonical conflicts, and duplicate content. Collaborate with developers to improve site architecture, navigation hierarchy, URL structure, and internal linking for optimal crawl efficiency and user experience. Perform QA checks on site migrations, content updates, and structured data implementations to ensure consistency, accuracy, and SEO compliance. Optimize service pages, blogs, and location-based landing pages for search intent, conversions, and AI-friendly content consumption. Monitor site health and proactively flag technical risks impacting crawlability, indexing, or traffic. Review, validate, and QA structured data implementations using Rich Results Test and schema validators. Maintain comprehensive documentation to support scalable processes and cross-team execution. Leverage AI-assisted workflows to streamline audits, schema checks, and content optimiz

Digital Marketing Strategist (SEO & Site Optimization) at Remote Beyond Indigo Pets

January 1, 2021 - January 1, 2024

Owned on-site SEO execution with focus on technical hygiene, internal linking, meta data, and crawl-friendly site architecture in WordPress. Built and optimized long-form service and product pages aligned with search intent and conversion goals. Conducted SEO audits and diagnostics to surface technical and content issues tied directly to performance. Supported local SEO efforts including Google Business Profile optimization, NAP consistency checks, and citation monitoring using BrightLocal. Collaborated cross-functionally while independently QA'ing all SEO implementations pre- and post-launch. Monitored organic performance in GA4 and Search Console and translated data into actionable insights for reporting. Achievements include a 40% YoY increase in organic visibility for top service pages and 95% NAP consistency across 20+ locations.