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Hi, I’m Sanket Panchmatia, a Burlington-based ecommerce and performance marketing professional with 8+ years of experience driving revenue across Amazon Vendor/Seller Central, DTC stores, and marketplaces. I own the full loop: product, platform, traffic, conversion, and operations, pairing hands-on execution in Google Ads, paid social, email marketing, and Amazon ads with a growth-marketer mindset. I’m known for disciplined catalog health, forecasting, inventory, and promos, while always optimizing for keyword intent, creative testing, and ROAS. Outside of day-to-day ops, I’ve helped triple business across USA & Canada, increased website traffic through ads analysis and strategic changes, and boosted email performance with compelling subject lines and targeted newsletters. I value cross-functional collaboration and data-driven decision-making to align listings, ads, and promotions with customer intent.…Hi, I’m Sanket Panchmatia, a Burlington-based ecommerce and performance marketing professional with 8+ years of experience driving revenue across Amazon Vendor/Seller Central, DTC stores, and marketplaces. I own the full loop: product, platform, traffic, conversion, and operations, pairing hands-on execution in Google Ads, paid social, email marketing, and Amazon ads with a growth-marketer mindset. I’m known for disciplined catalog health, forecasting, inventory, and promos, while always optimizing for keyword intent, creative testing, and ROAS. Outside of day-to-day ops, I’ve helped triple business across USA & Canada, increased website traffic through ads analysis and strategic changes, and boosted email performance with compelling subject lines and targeted newsletters. I value cross-functional collaboration and data-driven decision-making to align listings, ads, and promotions with customer intent.

Sanket Panchmatia

Brand Designer, Graphic Designer, Web Designer, +2

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Hi, I’m Sanket Panchmatia, a Burlington-based ecommerce and performance marketing professional with 8+ years of experience driving revenue across Amazon Vendor/Seller Central, DTC stores, and marketplaces. I own the full loop: product, platform, traffic, conversion, and operations, pairing hands-on execution in Google Ads, paid social, email marketing, and Amazon ads with a growth-marketer mindset. I’m known for disciplined catalog health, forecasting, inventory, and promos, while always optimizing for keyword intent, creative testing, and ROAS. Outside of day-to-day ops, I’ve helped triple business across USA & Canada, increased website traffic through ads analysis and strategic changes, and boosted email performance with compelling subject lines and targeted newsletters. I value cross-functional collaboration and data-driven decision-making to align listings, ads, and promotions with customer intent.…Hi, I’m Sanket Panchmatia, a Burlington-based ecommerce and performance marketing professional with 8+ years of experience driving revenue across Amazon Vendor/Seller Central, DTC stores, and marketplaces. I own the full loop: product, platform, traffic, conversion, and operations, pairing hands-on execution in Google Ads, paid social, email marketing, and Amazon ads with a growth-marketer mindset. I’m known for disciplined catalog health, forecasting, inventory, and promos, while always optimizing for keyword intent, creative testing, and ROAS. Outside of day-to-day ops, I’ve helped triple business across USA & Canada, increased website traffic through ads analysis and strategic changes, and boosted email performance with compelling subject lines and targeted newsletters. I value cross-functional collaboration and data-driven decision-making to align listings, ads, and promotions with customer intent.

Available to hire

Hi, I’m Sanket Panchmatia, a Burlington-based ecommerce and performance marketing professional with 8+ years of experience driving revenue across Amazon Vendor/Seller Central, DTC stores, and marketplaces. I own the full loop: product, platform, traffic, conversion, and operations, pairing hands-on execution in Google Ads, paid social, email marketing, and Amazon ads with a growth-marketer mindset. I’m known for disciplined catalog health, forecasting, inventory, and promos, while always optimizing for keyword intent, creative testing, and ROAS.

Outside of day-to-day ops, I’ve helped triple business across USA & Canada, increased website traffic through ads analysis and strategic changes, and boosted email performance with compelling subject lines and targeted newsletters. I value cross-functional collaboration and data-driven decision-making to align listings, ads, and promotions with customer intent.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-commerce / PPC Specialist (Paid Media Strategist) at Thrive Internet Marketing Agency

March 1, 2025 - Present

Build and manage paid media systems across Google Ads (Search/Shopping/Performance Max/YouTube/remarketing), with weekly optimization cycles focused on measurable outcomes (lead quality, revenue efficiency, conversion volume). Maintain 'clean account' discipline: query mining, negative keywords, exact/match control, asset hygiene, budget pacing, and landing page alignment to keep campaigns scalable. Write and refresh high-volume ad copy (headlines/descriptions/extensions) aligned to user intent and funnel stage. Improve measurement readiness by validating conversions, call tracking, and campaign-level attribution. Manage complex structures (multiple campaigns per category/brand, product-line splits, geo-targeting, or margin-based prioritization) and balance growth with efficiency while maintaining control.

National Account Manager — Ecommerce Sales & Operations (USA & Canada) at Curtis International Ltd

August 1, 2022 - February 1, 2025

Owned eCommerce sales and operations for DTC online business across USA and Canada; managed end-to-end dropship supply chain with multiple warehouses and 3PL partners to maintain service levels. Led Amazon Vendor and Seller Central (FBA) strategy: inventory, transshipment, logistics, forecasting, digital advertising, and brand management for both markets. Oversaw dropship marketplace operations for Walmart.com, BestBuy.com, and QVC.com, including catalog readiness, fulfillment execution, and promo support. Established daily demand-planning rhythms: inventory positioning, in-stock protection, and promo timing. Collaborated with retailer buyers, category managers, replenishment analysts and internal marketing/product teams to onboard items, reduce stockouts, and drive growth. Sourced new online partners and opportunities.

Assistant E-commerce Manager (Amazon VC + Growth + Digital Strategy) at Holiday Group Inc.

July 1, 2021 - August 1, 2022

Owned Amazon Vendor Central management and campaign execution across in-house brands; developed eCommerce strategy and roadmap to improve online shopping experience and performance. Built conversion-optimization strategies using Google Analytics insights and path-to-purchase behavior. Created and maintained listings and product pages (copy, graphics, images, and A+ Content) with strong conversion focus. Executed continuous keyword refresh and copy improvements to boost discoverability on Google and social platforms. Planned ads budgets and strategy across platforms; managed affiliates and optimization approach; led business review meetings and planning discussions.

Ecommerce Specialist (DTC + B2B + Paid Media + Email) at The Health and Beauty Distributor Inc.

October 1, 2019 - June 1, 2021

Managed Magento (B2B) and Shopify (B2C) stores including inventory, site operations, and digital initiatives. Planned and executed digital marketing across SEO/SEM, email, product remarketing, Google Ads, and Facebook/Instagram ads. Improved traffic by 15% through performance analysis and budget/strategy changes. Improved email open/click rate by 10% in 4 months via subject lines and newsletter optimization; introduced promos that drove incremental sales. Executed and analyzed Amazon campaigns (auto + manual) and used learnings to refine keyword direction. Built new SKUs/listings and wrote product descriptions for Magento and Amazon storefronts. Managed Amazon vendor portal and Walmart marketplace operations including product uploads, inventory, and forward inventory planning (ARA).

Brand Manager at Arabellaa.com

March 1, 2017 - June 1, 2019

Led brand strategy and execution for an ecommerce fashion brand, overseeing brand assets, product storytelling, and merchandising programs. Managed social media presence and content calendar to drive growth, collaborating with product and marketing teams to align branding with customer needs.

Social Media Marketing Specialist at KIFAHARI

April 1, 2018 - February 1, 2019

Developed and executed social media strategy across platforms, created content, managed postings, and analyzed performance metrics to improve engagement and reach. Supported growth initiatives for in-house brands.

Brand Manager at Choudhary Fashions (India) Pvt. Ltd.

March 1, 2016 - March 1, 2017

Managed branding and product listings; coordinated marketing campaigns and online store performance across channels.

Assistant Manager at Perfect Enterprises

January 1, 2013 - March 1, 2016

Supported operations, brand management, and merchandising; helped optimize processes and inventory control.

Textile Specialist at Sanket Textiles

October 1, 2010 - January 1, 2013

Assisted with textile production and quality standards; supported product development and supplier coordination.