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I am a marketing professional currently pursuing a Master in Marketing Management Analytics & AI for Marketing at Bologna Business School, University of Bologna. I blend hands-on digital marketing experience with a passion for AI-powered insights to drive growth for global brands. I’ve led automation initiatives at Puretech Digital, boosted SEO performance at Atlys and Growisto, and built data-driven dashboards. I thrive in fast-paced environments and enjoy turning complex data into actionable strategies.…I am a marketing professional currently pursuing a Master in Marketing Management Analytics & AI for Marketing at Bologna Business School, University of Bologna. I blend hands-on digital marketing experience with a passion for AI-powered insights to drive growth for global brands. I’ve led automation initiatives at Puretech Digital, boosted SEO performance at Atlys and Growisto, and built data-driven dashboards. I thrive in fast-paced environments and enjoy turning complex data into actionable strategies.

Aayush Anupam Bhagyaraj

AI Engineer, Brand Strategist, Marketing Strategist, +4

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I am a marketing professional currently pursuing a Master in Marketing Management Analytics & AI for Marketing at Bologna Business School, University of Bologna. I blend hands-on digital marketing experience with a passion for AI-powered insights to drive growth for global brands. I’ve led automation initiatives at Puretech Digital, boosted SEO performance at Atlys and Growisto, and built data-driven dashboards. I thrive in fast-paced environments and enjoy turning complex data into actionable strategies.…I am a marketing professional currently pursuing a Master in Marketing Management Analytics & AI for Marketing at Bologna Business School, University of Bologna. I blend hands-on digital marketing experience with a passion for AI-powered insights to drive growth for global brands. I’ve led automation initiatives at Puretech Digital, boosted SEO performance at Atlys and Growisto, and built data-driven dashboards. I thrive in fast-paced environments and enjoy turning complex data into actionable strategies.

Available to hire

I am a marketing professional currently pursuing a Master in Marketing Management Analytics & AI for Marketing at Bologna Business School, University of Bologna. I blend hands-on digital marketing experience with a passion for AI-powered insights to drive growth for global brands.

I’ve led automation initiatives at Puretech Digital, boosted SEO performance at Atlys and Growisto, and built data-driven dashboards. I thrive in fast-paced environments and enjoy turning complex data into actionable strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Italian

Beginner

Work Experience

Associate Business Manager at Puretech Digital (Digital Marketing Agency)

January 1, 2025 - September 1, 2025

Managed key accounts including India's largest private sector bank. Led automation initiatives reducing manual tasks by 60%. Architected Agentic AI frameworks using LangGraph and Python to automate complex data analysis, reducing processing time from hours to minutes. Developed AI-powered dashboards for a major e-commerce client.

SEO Specialist at Atlys (Visa - Travel Tech)

November 1, 2023 - January 1, 2025

Optimized 200+ product pages, contributing to a 1.2x revenue uplift. Improved website performance score by 23 points. Executed technical SEO enhancements for multi-locale architecture. Built automation tools to speed up content and on-page processes.

SEO Analyst at Growisto (E-commerce Marketing)

July 1, 2022 - November 1, 2023

Increased organic traffic by 83% for a top Indian e-commerce client. Optimized 3000+ pages across product, category, and blog templates. Delivered SEO strategies for clients across e-commerce, finance, and beauty. Created automation workflows for faster content QA.

Associate Business Manager at Puretech Digital

January 1, 2025 - September 1, 2025

Managed key accounts including India's largest private sector bank. Led automation initiatives; developed AI-powered dashboards and content creation workflows; reduced manual tasks by 60% for a major e-commerce client. Architected Agentic AI frameworks using LangGraph and Python to automate complex data analysis; decreased processing time from hours to minutes. Pioneered AEO and GEO strategies to maximize content visibility in Generative Search results; developed automated schema generation tools for accurate content interpretation and citations by Gen AI platforms.

SEO Analyst at Growisto

July 1, 2022 - November 1, 2023