Available to hire
I am a senior product designer with 6+ years of UX/UI experience, specializing in user research, wireframing, and prototyping. I help teams create human-centered digital experiences by combining usability with creative design and scalable design systems.
I’ve led usability testing, built design systems with Figma and Storybook, and collaborated with cross-functional teams to improve onboarding speeds and retention. My work has driven measurable improvements in onboarding time, feature adoption, and user satisfaction across web and mobile products.
Language
Urdu
Fluent
English
Advanced
Work Experience
Senior Product Designer at Deswork
February 1, 2025 - PresentA AI company enabling intelligent automation for smarter business. Conducted in-depth user research and interviews with 20+ participants via Zoom and Notion, informing redesigns and increasing feature adoption by 25%. Designed and refined user flows and wireframes by running usability tests with 15 participants using Figma and Maze, reducing onboarding steps from 7 to 5 and improving completion time by 20%.
Senior Product Designer at Dot2shape
November 1, 2024 - February 1, 2026Created interactive prototypes and design systems using Figma and Storybook, standardising UI components across platforms and reducing developer handoff time by 30%.
Product Designer at Falcon IT Consulting
June 1, 2021 - November 1, 2024Led usability testing sessions and heuristic evaluations with Maze and Optimal Workshop, identifying navigation issues that improved task success rate from 65% to 90%. Collaborated with PMs and engineers in agile sprints using Jira and Miro, delivering 2 features that grew DAUs by 15%.
UI/UX at Appic Marketing
November 1, 2019 - June 1, 2021A tech company building innovative digital solutions. Conducted extensive user research and usability testing, leading to a 30% improvement in user retention metrics. Collaborated with PMs and engineers in agile sprints using Jira and Miro, delivering 2 features that grew DAUs by 15%.
Education
DS Specialist Award at Dot2Shape Virtual University
September 1, 2024 - September 1, 2025Bachelor's in Computer Science (BSCS) at Dot2Shape Virtual University
January 1, 2019 - February 1, 2022Google UX Design Certificate at Coursera (Google UX Design Certificate)
September 1, 2022 - January 1, 2023Qualifications
Google UX Design Certificate
January 11, 2030 - March 12, 2026DS Specialist Award
January 11, 2030 - March 12, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Abu Dhabi today.