Grace Akanni

Supported the planning and delivery of outreach programmes and events encouraging young people across South Yorkshire to explore higher education. Collaborated with engagement coordinators and student ambassadors to deliver interactive workshops and presentations in schools and colleges. Acted as a point of contact for students and teachers, providing information on university pathways, funding, and student life. Assisted with data collection, feedback analysis, and reporting to measure programme impact and improve engagement strategies. Contributed to social media content and digital resources promoting HeppSY initiatives and success stories. Helped increase student participation and awareness through creative communication and inclusive engagement approaches.

Developed Engaging Content: Created high-quality posts and promotional content tailored to financial and lifestyle solutions, enhancing the brand’s online presence. Managed Social Media Channels: Oversaw daily operations of social media platforms, crafting posts, scheduling updates, and engaging with the audience to boost brand loyalty and customer satisfaction. Executed Social Media Campaigns: Planned and launched targeted social media campaigns, resulting in increased user engagement and app downloads. Optimised Content for SEO: Researched and implemented SEO strategies, ensuring content ranked highly on search engines, and driving organic traffic to the brand’s website. Created multimedia Content: Designed eye-catching graphics and videos in collaboration with the design team to support social media and marketing initiatives, increasing visual appeal and user engagement. Analysed Performance Metrics: Monitored and reported on content and campaign performance using analytics tool

Developed and Implemented Brand Strategies: Crafted and executed comprehensive brand strategies that positioned the fintech as a leader in payment processing solutions, increasing brand recognition. Oversaw Brand Identity and Messaging: Ensured consistency in visual identity, tone, and messaging across all marketing channels, strengthening the brand's presence in the competitive fintech space. Launched Successful Marketing Campaigns: Designed and executed targeted campaigns highlighting payment processing solutions, resulting in an increase in customer acquisition. Managed Partnerships and Collaborations: Built and maintained strategic partnerships with industry players, enhancing brand credibility and expanding market reach. Conducted Market Research and Competitor Analysis: Analysed customer behaviour and competitor strategies to identify market gaps, driving innovation in brand positioning and product offerings. Increased User Engagement: Introduced creative engagement strategies on