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Hi there! I’m RENA TA BOCCO, a digital marketing professional with 6+ years of experience in media strategy, digital analytics and e-commerce. I love turning data into actionable insights to help brands grow online. I manage projects and collaborate with cross-functional teams to deliver 360° digital strategies across social, search, programmatic, and e-commerce channels, always keeping a customer-centric, results-driven mindset.…Hi there! I’m RENA TA BOCCO, a digital marketing professional with 6+ years of experience in media strategy, digital analytics and e-commerce. I love turning data into actionable insights to help brands grow online. I manage projects and collaborate with cross-functional teams to deliver 360° digital strategies across social, search, programmatic, and e-commerce channels, always keeping a customer-centric, results-driven mindset.

RENA TA BOCCO

Content Creator, Marketing Strategist, Brand Strategist, +2

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Hi there! I’m RENA TA BOCCO, a digital marketing professional with 6+ years of experience in media strategy, digital analytics and e-commerce. I love turning data into actionable insights to help brands grow online. I manage projects and collaborate with cross-functional teams to deliver 360° digital strategies across social, search, programmatic, and e-commerce channels, always keeping a customer-centric, results-driven mindset.…Hi there! I’m RENA TA BOCCO, a digital marketing professional with 6+ years of experience in media strategy, digital analytics and e-commerce. I love turning data into actionable insights to help brands grow online. I manage projects and collaborate with cross-functional teams to deliver 360° digital strategies across social, search, programmatic, and e-commerce channels, always keeping a customer-centric, results-driven mindset.

Available to hire

Hi there! I’m RENA TA BOCCO, a digital marketing professional with 6+ years of experience in media strategy, digital analytics and e-commerce. I love turning data into actionable insights to help brands grow online.

I manage projects and collaborate with cross-functional teams to deliver 360° digital strategies across social, search, programmatic, and e-commerce channels, always keeping a customer-centric, results-driven mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

German

Advanced

English

Fluent

Work Experience

Digital Marketing and German Language Immersion at On a Mission

January 1, 2025 - Present

Pro-bono Google Ads Search campaigns via Google Grants: 115k impressions, €0.25 avg. CPC, lifting visitor-to-lead conversion rate by 30%. Built GA4 dashboard tracking traffic, CPC, and lead funnel to inform budget reallocation to high-ROI keywords. Completed a certified German language program (B1, working toward B2).

Partner Consultant Intern at ZALANDO

January 1, 2022 - October 1, 2022

Optimization of campaigns, briefs and invoices. Creation of weekly and final KPI reports. Project: Managing ZMS campaigns for the Zalando App, booking spaces and providing requested imagery.

Amazon Digital Media Analyst at Flywheel

January 1, 2022 - October 1, 2022

Create, analyze and optimize Amazon campaigns across UK and EU markets using UI platforms. Monitor campaigns, optimize to drive growth, and present weekly/monthly/yearly reports. Collaborate with Amazon Account Managers and internal Retail team to increase online sales. Manage programmatic campaigns via Amazon DSP; perform SEO/SEA keyword analysis; identify market opportunities; update RTB bids according to pacing; track KPIs (ROI, Sales, Spend, CPC, Conversion rate, CTR, Impressions).

Digital Consultant at DENTSU INTERNATIONAL

April 1, 2020 - January 1, 2022

Responsible for Estee Lauder key client for Social, Search and Programmatic campaigns across multiple brands. Weekly client alignment and briefs to the operational team. Acts as bridge between client and operations. Project management: multitasking, deadlines, budgets, and campaign runtimes. Daily use of Facebook Ads Manager, Google Ads, TikTok Ads, Snapchat Ads to analyze KPIs; presents results to clients, builds decks, and recommends strategies to optimize budget allocation across platforms.

E-commerce Merchandise Coordinator at Tommy Hilfiger

August 1, 2018 - March 1, 2020

Merchandising and buying for Menswear and Tailored categories for the E-commerce channel across EMEA. Weekly bestselling/slow-selling reports, cross-sales uploads, and stock replenishment. Daily SiteWalks for filters and category setup, online rankings, and pricing. Aligns CRM, Marketing, and IT across departments and supports buying processes. KPI analysis includes stock cover, Conversion Rate, AOV, CTR, PDP views, Add-to-Cart Rate, Return Rate.

Partner Consultant Intern at ZALANDO

February 1, 2018 - July 1, 2018

Optimization of campaigns, briefs and invoices. Creation of weekly and final KPI reports. Project: Managing ZMS campaigns for the Zalando App, booking spaces and providing requested imagery.