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I have worked across multiple verticals with objectives ranging from branding, DR, acquisition and lead generation where I have identified key audiences and developed marketing strategies to best target them through PR, Media, CRM, Partnerships, and Web design. I have experience communicating with exec/c-level individuals to create functional performance driven strategy. I’m comfortable working to tight deadlines whilst handling multiple priorities. I am a willing learner, always trying to develop and improve my knowledge, with effective communication skills and the ability to work effectively in a team environment or individually with previous managerial experience.…I have worked across multiple verticals with objectives ranging from branding, DR, acquisition and lead generation where I have identified key audiences and developed marketing strategies to best target them through PR, Media, CRM, Partnerships, and Web design. I have experience communicating with exec/c-level individuals to create functional performance driven strategy. I’m comfortable working to tight deadlines whilst handling multiple priorities. I am a willing learner, always trying to develop and improve my knowledge, with effective communication skills and the ability to work effectively in a team environment or individually with previous managerial experience.

Jai

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I have worked across multiple verticals with objectives ranging from branding, DR, acquisition and lead generation where I have identified key audiences and developed marketing strategies to best target them through PR, Media, CRM, Partnerships, and Web design. I have experience communicating with exec/c-level individuals to create functional performance driven strategy. I’m comfortable working to tight deadlines whilst handling multiple priorities. I am a willing learner, always trying to develop and improve my knowledge, with effective communication skills and the ability to work effectively in a team environment or individually with previous managerial experience.…I have worked across multiple verticals with objectives ranging from branding, DR, acquisition and lead generation where I have identified key audiences and developed marketing strategies to best target them through PR, Media, CRM, Partnerships, and Web design. I have experience communicating with exec/c-level individuals to create functional performance driven strategy. I’m comfortable working to tight deadlines whilst handling multiple priorities. I am a willing learner, always trying to develop and improve my knowledge, with effective communication skills and the ability to work effectively in a team environment or individually with previous managerial experience.

Available to hire

I have worked across multiple verticals with objectives ranging from branding, DR, acquisition and lead generation where I have identified key audiences and developed marketing strategies to best target them through PR, Media, CRM, Partnerships, and Web design. I have experience communicating with exec/c-level individuals to create functional performance driven strategy. I’m comfortable working to tight deadlines whilst handling multiple priorities. I am a willing learner, always trying to develop and improve my knowledge, with effective communication skills and the ability to work effectively in a team environment or individually with previous managerial experience.

Skills

Experience Level

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Work Experience

EU Head of Digital Marketing at Publicis

March 1, 2022 - Present

Leading the EU digital marketing function for P&G and AB-InBev accounts; responsible for $80m annual spend; recruiting and leading a diverse team of 20 across performance media and emerging disciplines; developing roadmaps, maturity frameworks and auditing processes; owning P&L and LTV:CAC metrics; leading MMM integration and cross-functional planning; collaborating with Data/Analytics to refine MMM; DTC experience with AB-InBev PerfectDraft (BeerHawk) and P&G ventures brands.

Digital Business Director at Freelance

March 1, 2020 - March 1, 2022

Led performance teams across multiple markets to translate business objectives into the digital roadmap, delivering on brand and direct response targets; managed media planning, budgets and audience segmentation; steered mobile attribution strategies (SKAN 4.0 and MMPs) and ensured accurate post-iOS 14.5 measurement; streamlined full-funnel metrics and delivered board-level POVs to drive incremental revenue; managed global teams up to 30 with budgets up to $50m.

Global Growth Director at GoCardless

October 1, 2019 - March 1, 2020

Led the media planning process and digital growth strategy to support expansion into new markets; developed PMM via ICP, positioning, competitor analysis and messaging experiments; defined future performance team structure; improved targeting on Facebook & LinkedIn, increasing lead creation rate by 12%; boosted QoQ Lead to MQL by 28%; decreased inbound CAC:LTV by 28% in first three months.

Head Of Growth at WiseAlpha Investments

September 1, 2017 - October 1, 2019

Joined early founding team to launch Patch into pre-launch; built go-to-market strategy driving rapid customer acquisition via paid social, content marketing and partnerships; implemented full-funnel growth framework; introduced attribution models to measure ROI; scaled customer base to tens of thousands of active buyers while maintaining positive CAC:LTV; led cross-functional collaboration to improve conversion and retention; oversaw community content strategy and influencer collaborations to position Patch as a leading modern plant brand.

Digital Director at Ford EMEA & MENA

March 1, 2015 - September 1, 2017

Managed 12 local markets across 5 business areas with annual spend of £35m; educated and led clients to establish reporting based on CPE targets; developed strategy for Ford Pass (ownership and mobility app); promoted test-and-learn, data-led culture; first among Google preferred clients to develop store visits; worked with UX to increase on-page conversion rate and site time; achieved 41% CTR and 81% engagements with a 32% CPE reduction in Year 1; reported to Head of Paid Media; led a team of 15 across 4 direct reports with budgets of £35m.

EMEA & MENA Digital Manager at American Golf/OnlineGolf/OnlineRacket

March 1, 2012 - March 1, 2015

Managed 6 accounts across 2 brands and 15 markets; limited spend £1.5m with ROI target of 10; trained CEOs and marketing directors in digital advertising ROI campaigns; oversaw UX and CRO to drive on-page conversions; restructured 4 PPC accounts and launched OnlineGolf into 11 new markets; improved brand CTR from 7.5% to 16.8%, reduced CPC from £0.60 to £0.38, and increased ROI from 9.09 to 15.46.

Performance Marketing Contractor at DAZN

January 1, 2011 - March 1, 2012

Integrated Appsflyer data into weekly marketing reports; designed a structure that reduced CPC by 10% and increased conversions by 6%.