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I’m a marketing and strategy leader with two decades of experience driving cross-functional initiatives across the U.S. and LATAM. I’ve led multi-channel campaigns, managed six- and seven-figure budgets, and streamlined operations to accelerate business growth. My background spans agency leadership, cross-market marketing, and a track record of delivering measurable results. I also have experience teaching postgraduate marketing courses, which helps me blend academic rigor with practical execution. I hold a Master’s in Digital Marketing & Big Data and specialize in performance analysis, scalable marketing systems, and aligning strategy, teams, and processes to drive consistent business outcomes.…I’m a marketing and strategy leader with two decades of experience driving cross-functional initiatives across the U.S. and LATAM. I’ve led multi-channel campaigns, managed six- and seven-figure budgets, and streamlined operations to accelerate business growth. My background spans agency leadership, cross-market marketing, and a track record of delivering measurable results. I also have experience teaching postgraduate marketing courses, which helps me blend academic rigor with practical execution. I hold a Master’s in Digital Marketing & Big Data and specialize in performance analysis, scalable marketing systems, and aligning strategy, teams, and processes to drive consistent business outcomes.

Gabriela Ledesma

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I’m a marketing and strategy leader with two decades of experience driving cross-functional initiatives across the U.S. and LATAM. I’ve led multi-channel campaigns, managed six- and seven-figure budgets, and streamlined operations to accelerate business growth. My background spans agency leadership, cross-market marketing, and a track record of delivering measurable results. I also have experience teaching postgraduate marketing courses, which helps me blend academic rigor with practical execution. I hold a Master’s in Digital Marketing & Big Data and specialize in performance analysis, scalable marketing systems, and aligning strategy, teams, and processes to drive consistent business outcomes.…I’m a marketing and strategy leader with two decades of experience driving cross-functional initiatives across the U.S. and LATAM. I’ve led multi-channel campaigns, managed six- and seven-figure budgets, and streamlined operations to accelerate business growth. My background spans agency leadership, cross-market marketing, and a track record of delivering measurable results. I also have experience teaching postgraduate marketing courses, which helps me blend academic rigor with practical execution. I hold a Master’s in Digital Marketing & Big Data and specialize in performance analysis, scalable marketing systems, and aligning strategy, teams, and processes to drive consistent business outcomes.

Available to hire

I’m a marketing and strategy leader with two decades of experience driving cross-functional initiatives across the U.S. and LATAM. I’ve led multi-channel campaigns, managed six- and seven-figure budgets, and streamlined operations to accelerate business growth. My background spans agency leadership, cross-market marketing, and a track record of delivering measurable results. I also have experience teaching postgraduate marketing courses, which helps me blend academic rigor with practical execution.

I hold a Master’s in Digital Marketing & Big Data and specialize in performance analysis, scalable marketing systems, and aligning strategy, teams, and processes to drive consistent business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Project Manager at Morrisey Digital Company

January 1, 2023 - Present

Lead cross-functional teams of 15 across 15–20 concurrent marketing projects. Manage $500K monthly budgets with improved operational efficiency (+20%). Increased client satisfaction by 15% through structured workflow optimization. Standardized marketing operations using Asana, Marketo, Go High Level & Slack. Delivered enterprise-level campaigns, including work with Henry Schein (500 Fortune). Implemented KPI dashboards to improve visibility and accountability.

Senior Marketing Manager at Bayer (Elanco)

January 1, 2022 - December 31, 2022

Directed regional marketing initiatives across LATAM markets. Managed $1M+ annual budget. Coordinated agencies, stakeholders, and regional leadership. Improved campaign alignment and cross-market operational clarity.

Project Manager at Hello Stranger Company

January 1, 2020 - December 31, 2022

Led end-to-end coordination of commercial advertising shoots with casts of up to 80 actors and crew. Managed casting processes, contracts, talent compensation, and vendor negotiations, ensuring budget control and operational efficiency. Oversaw schedules, locations, and on-site logistics, aligning creative, production, and client teams to deliver campaigns on time and within budget.

Head of Marketing & Strategy at Galo Communication Marketing (Agency)

January 1, 2015 - December 31, 2020

Led marketing strategy for 6 active clients (local & international). Managed $500K annual budget. Implemented HubSpot & Monday to streamline campaign operations. Built and managed high-performing marketing teams.

Marketing Manager at Reacción Online Marketing (Agency)

January 1, 2010 - December 31, 2015

Led team of 12 across strategy, creative & media. Designed full-funnel marketing strategies. Managed client portfolios and performance reporting systems.

University Professor (Advertising & Marketing) at Universidad de la Cuenca del Plata y Universidad Ciencias empresariales y sociales

January 1, 2012 - December 31, 2018

Taught undergraduate and postgraduate courses in Advertising, Marketing Strategy, and Digital Communication. Mentored students in campaign development, brand strategy, and market analysis. Bridged academic theory with real-world agency and corporate experience.

University Professor (Advertising & Marketing) at Universidad de la Cuenca del Plata y Universidad de Ciencias empresariales y sociales — Argentina

January 1, 2012 - January 1, 2018

Taught undergraduate and postgraduate courses in Advertising, Marketing Strategy, and Digital Communication; mentored students in campaign development, brand strategy, and market analysis; bridged academic theory with real-world agency and corporate experience.