Available to hire
I am a creative social media professional combining content creation, influencer strategy, and growth-focused execution. I turn cultural trends into engaging digital storytelling that drives visibility, engagement, and measurable brand impact.
My experience spans agency and in-house roles where I develop and execute social media strategies, produce short-form video content, manage community engagement, and coordinate influencer collaborations. I use performance analysis to optimize campaigns and ensure tangible results, thriving in fast-paced environments where creativity and strategy work hand in hand.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Swedish
Fluent
Work Experience
Account Manager at VÅNING 18
January 1, 2025 - May 31, 2025Managed a client portfolio across SEO, Google Ads, and Meta Ads, overseeing the full sales cycle from prospecting and pitching to onboarding and account growth. Built and maintained client relationships, delivering performance-driven digital marketing strategies aligned with sales and revenue targets.
Account Manager at Self-employed / Remote
January 1, 2025 - May 1, 2025Managed client portfolios across SEO, Google Ads, and Meta Ads. Oversaw the full sales cycle from prospecting and pitching to onboarding and account growth. Built and maintained strong client relationships and delivered performance-driven digital marketing strategies to meet revenue targets.
Account Manager at Entain Plan
January 1, 2025 - May 1, 2025Managed client portfolios across SEO, Google Ads, and Meta Ads. Oversaw the full sales cycle from prospecting and pitching to onboarding and account growth. Built and maintained strong client relationships, delivered performance-driven digital marketing strategies, and consistently worked toward sales and revenue targets. Created and published engaging content across TikTok, Instagram, and other social platforms; produced and edited short-form video content; led influencer management and partnerships; supported employer brand initiatives.
Account Manager
January 1, 2025 - May 1, 2025Managed client portfolios across SEO, Google Ads, and Meta Ads. Oversaw full sales cycle from prospecting and pitching to onboarding and account growth.
Account Manager at Multiple Clients (Freelance)
January 1, 2025 - May 1, 2025Managed client portfolios across SEO, Google Ads, and Meta Ads; led full sales cycle from prospecting and pitching to onboarding and account growth. Built strong client relationships and delivered performance-focused campaigns.
Content Producer at Self-employed / Client Work
February 1, 2024 - December 1, 2024Created on-site organic content for clients, producing tailored social media material aligned with each brand’s audience and positioning. Led influencer management and partnerships, including identifying relevant creators, coordinating collaborations, and evaluating campaign performance. Produced and edited short-form video content for on-camera brand storytelling.
Lead Influencer Collaborations & Digital Campaigns at Self-employed / Freelance
February 1, 2024 - December 1, 2024Led influencer collaborations from identification to execution; managed on-site content production and campaigns across TikTok, Instagram, and other key platforms. Built and maintained strong client relationships; delivered performance-driven content strategies.
Social Media & Community Manager at Lindex
May 1, 2023 - March 31, 2023Led the launch and digital content strategy for a femtech brand, managing social media planning, content production and distribution, influencer marketing, and event coordination. Optimized digital visibility through SEO/SEM and ensured KPI performance with cross-functional collaboration.
Marketing Communications Specialist at Spinverse
March 1, 2023 - February 1, 2024Led social media campaigns; provided strategic analysis to enhance brand awareness and optimize digital channels globally. Collaborated with international stakeholders and supported employer branding initiatives, brand guidelines, and engagement strategies to maximize reach and performance.
Marketing Communications Specialist at Stockholm-based Marketing Firm
March 1, 2023 - February 1, 2024Provided strategic analysis to enhance brand awareness and optimize digital channels globally. Led social media campaigns, collaborated with international stakeholders, and supported employer brand guidelines and engagement strategies to maximize reach and performance.
Marketing Communications Specialist at Stockholm (Remote) – Various Clients
March 1, 2023 - February 1, 2024Provided strategic analysis to enhance brand awareness and optimize digital channels globally. Led social media campaigns and collaborations with international stakeholders; supported employer branding initiatives, brand guidelines, and engagement strategies to maximize reach and performance.
Social Media & Community Manager at Elma Hodzic Experience Center
May 1, 2022 - March 1, 2023Led marketing and communications initiatives to strengthen brand presence, primarily in Sweden. Managed digital marketing (organic and paid), content creation, and event promotions. Crafted compelling narratives in English and Swedish. Positioned the brand as a leader in innovation consulting through strategic communications.
Social Media & Community Manager at Lindex
May 1, 2022 - March 1, 2023Led marketing and communication initiatives to strengthen brand presence in Sweden. Managed digital marketing (organic and paid), content creation, and event promotions; crafted narratives in English and Swedish; positioned the brand through strategic communications.
Plan, create, and publish social content (TikTok/Instagram) + Influencer management at Entain (remote)
January 1, 2022 - PresentPlanned, created, and published engaging social content across TikTok, Instagram, and other key social platforms. Produced and edited short-form video content while representing the brand on camera, managed community engagement, monitored trends and cultural insights, and analyzed performance data to continuously optimize content strategy and engagement. Led influencer management and partnerships including creator identification, collaboration coordination, relationship management, and campaign performance evaluation.
Strategic Advisor & Social Media Officer at Nexer
September 1, 2021 - April 1, 2022Advised on social media strategy and digital campaigns for global stakeholders; led content production and social media operations across platforms.
Strategic Advisor & Social Media Officer at Kingsmen Agency
September 1, 2021 - April 1, 2022Provided strategic guidance and managed social media programs; led development of digital content and campaigns; supported brand awareness and engagement in international markets.
Master Thesis Internship & Project Manager at Essity
January 1, 2021 - July 1, 2021Advised clients on marketing and communications strategies while managing digital campaigns, social media, web content, and newsletters.
Master Thesis Intern & Project Manager at Essity
January 1, 2021 - July 1, 2021Advised clients on marketing and communications strategies while managing digital campaigns, social media, web content, and newsletters. Strengthened brand positioning and enhanced customer offerings through strategic and performance-driven initiatives.
Master Thesis Internship & Project Manager
January 1, 2021 - July 1, 2021Advised clients on marketing and communications strategies while managing digital campaigns, social media, web content, and newsletters. Strengthened brand position through strategy and performance-driven initiatives.
Master Thesis Intern & Project Manager at Gothenburg - Client Projects
January 1, 2021 - July 1, 2021Advised clients on marketing and communications strategies while managing digital campaigns, social media, web content, and newsletters. Strengthened brand position through strategic and performance-driven initiatives.
Education
MSc in Knowledge-based Entrepreneurship at University of Gothenburg
January 1, 2019 - January 1, 2021BSc in Business & Economics, Major in Marketing at University of Borås
January 1, 2016 - January 1, 2019BSc in Marketing & Social Media Management at University of Gothenburg
May 1, 2025 - March 12, 2026MSc in Knowledge-based Entrepreneurship at Gothenburg University
January 1, 2019 - January 1, 2021BSc in Business & Economics, major Marketing at University of Borås
January 1, 2016 - January 1, 2019AI for Content Marketing at Bergs School of Communication
January 1, 2026 - April 13, 2026MSc in Knowledge-based Entrepreneurship at Gothenburg University
January 1, 2019 - January 1, 2021BSc in Business & Economics, Marketing Social Media Management & Influencer Management at University of Borås
January 1, 2016 - January 1, 2019AI for Content Marketing at Berghs School of Communication
January 1, 2026 - May 14, 2026MSc in Knowledge-based Entrepreneurship at University of Gothenburg (School of Business, Economics and Law)
January 1, 2019 - December 31, 2021BSc in Business & Economics, with a major in Marketing, Social Media Management & Influencer Management at University of Borås
January 1, 2016 - January 1, 2019AI for Content Marketing at Bergs School of Communication
January 1, 2026 - July 2, 2026MSc in Knowledge-base based Entrepreneurship at School of Business, Economics and Law, University of Gothenburg
January 1, 2019 - January 1, 2021BSc in Business & Economics (Major in Marketing, Social Media Management & Influencer Manager) at University of Borås
January 1, 2016 - January 1, 2019Qualifications
AI for Content Marketing
January 1, 2026 - May 14, 2026MSc in Knowledge-based Entrepreneurship
January 1, 2019 - December 31, 2021BSc in Business & Economics, with a major in Marketing, Social Media Management & Influencer Management
January 1, 2016 - January 1, 2019AI for Content Marketing
January 1, 2026 - July 2, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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