I'm a social media marketing specialist with 6+ years of end-to-end ownership of high-impact digital campaigns. I’m obsessed with understanding audiences and partnerships to drive creator-led marketing and social commerce that scale. I thrive in ambigious, fast-paced environments and love translating analytics into actionable growth strategies. I enjoy collaborating with creators, brands, and digital merchants to craft engaging social content, optimize performance, and push for continuous improvement across campaigns and platforms.

Naqiya Yusif

I'm a social media marketing specialist with 6+ years of end-to-end ownership of high-impact digital campaigns. I’m obsessed with understanding audiences and partnerships to drive creator-led marketing and social commerce that scale. I thrive in ambigious, fast-paced environments and love translating analytics into actionable growth strategies. I enjoy collaborating with creators, brands, and digital merchants to craft engaging social content, optimize performance, and push for continuous improvement across campaigns and platforms.

Available to hire

I’m a social media marketing specialist with 6+ years of end-to-end ownership of high-impact digital campaigns. I’m obsessed with understanding audiences and partnerships to drive creator-led marketing and social commerce that scale. I thrive in ambigious, fast-paced environments and love translating analytics into actionable growth strategies.

I enjoy collaborating with creators, brands, and digital merchants to craft engaging social content, optimize performance, and push for continuous improvement across campaigns and platforms.

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Experience Level

Intermediate
Intermediate
Intermediate

Language

Twi
Advanced
Bengali
Intermediate
Hausa
Advanced

Work Experience

Marketing Coordinator at Kulendi@Law, Accra, Ghana
July 1, 2017 - March 1, 2021
Supported marketing campaigns and brand initiatives by coordinating digital communications and content development. Collaborated with cross-functional teams to produce marketing materials and ensure brand messaging consistency across channels. Tracked digital engagement metrics and campaign performance data to provide insights that improved marketing strategy. Maintained strong internal and external communication with stakeholders to support campaign execution and brand visibility.

Education

BSc (Hons) Business Computing & Information at IPMC University College of Technology, Accra, Ghana
April 1, 2024 - March 12, 2026
Associate of Science (in progress) at Prairie State College, Chicago Heights, Illinois
August 1, 2022 - December 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services