I’m Genevieve Ruebel Hall, a product designer who blends behavioral research, user-centered design, and scalable systems to create AI-driven and multi-product experiences. I’ve designed learning and assessment platforms used by thousands of students and work closely with product and engineering teams to ship rapid iterations in fast-moving environments. Alongside my product work, I maintain an active illustration practice that informs how I think about storytelling, character, and emotional tone in digital experiences. That perspective often helps me design AI interactions that feel more human, expressive, and engaging rather than purely functional. I’m passionate about mentoring designers, evolving design systems to support AI personalization and human-like interactions, and delivering thoughtful products that connect real user insight with business outcomes at scale.

Genevieve Ruebel Hall

I’m Genevieve Ruebel Hall, a product designer who blends behavioral research, user-centered design, and scalable systems to create AI-driven and multi-product experiences. I’ve designed learning and assessment platforms used by thousands of students and work closely with product and engineering teams to ship rapid iterations in fast-moving environments. Alongside my product work, I maintain an active illustration practice that informs how I think about storytelling, character, and emotional tone in digital experiences. That perspective often helps me design AI interactions that feel more human, expressive, and engaging rather than purely functional. I’m passionate about mentoring designers, evolving design systems to support AI personalization and human-like interactions, and delivering thoughtful products that connect real user insight with business outcomes at scale.

Available to hire

I’m Genevieve Ruebel Hall, a product designer who blends behavioral research, user-centered design, and scalable systems to create AI-driven and multi-product experiences. I’ve designed learning and assessment platforms used by thousands of students and work closely with product and engineering teams to ship rapid iterations in fast-moving environments.

Alongside my product work, I maintain an active illustration practice that informs how I think about storytelling, character, and emotional tone in digital experiences. That perspective often helps me design AI interactions that feel more human, expressive, and engaging rather than purely functional.

I’m passionate about mentoring designers, evolving design systems to support AI personalization and human-like interactions, and delivering thoughtful products that connect real user insight with business outcomes at scale.

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Language

English
Fluent

Work Experience

Senior Product Designer at Atypical AI
June 1, 2025 - Present
Designed learning and assessment experiences for ACT and SAT prep products used by thousands of students. Partnered closely with product and engineering to ship rapid iterations in a fast-moving ed-tech environment.
Senior Product Designer (AI & Media) at Ingenio
May 1, 2022 - November 1, 2024
Led behavioral research and product design for AI-powered consumer apps, increasing Gen Z engagement by 15%. Designed scalable UX architectures across multiple AI-driven products, improving consistency and speed to launch. Evolved design systems to support AI personalization and human-like interactions. Mentored designers across teams, raising design quality and velocity.
Senior Product Designer (Contract) at Thrifty Traveler
September 1, 2025 - January 1, 2026
Led UX and visual design for consumer-facing travel and subscription experiences. Improved usability and clarity across marketing and product surfaces during a period of rapid growth.
Game Designer (Contract) at Lil Snack
June 1, 2025 - August 1, 2025
Designed casual game mechanics and UI for daily-play online games. Collaborated with editors and engineers to deliver playful, high-retention experiences.
Senior UX Researcher & Product Designer at Ingenio (Keen Product)
May 1, 2022 - November 1, 2024
Led behavioral research to uncover user motivations and triggers for consumer products. Built evidence-based research and testing frameworks adopted across teams. Presented insights to executives, influencing product strategy.
Director of UX Design at LOLO Health
July 1, 2021 - May 1, 2022
Managed and mentored cross-functional design and engineering teams, onshore and offshore. Led discovery and research for digital health products, aligning user needs with business goals. Established scalable design systems and brand guidelines, reducing development timelines by 25%.

Education

Bachelor of Arts, Graphic Design & Photography at University of Wisconsin–Stout
April 1, 2010 - August 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Gaming, Healthcare, Software & Internet, Travel & Hospitality, Consumer Goods, Media & Entertainment