Hi there! I’m Vanessa Castaneda Herold, a YouTube entrepreneur and content creator based in El Paso, Texas. I run Cool Paso Sports, where I photograph and video local and regional sports seasons, coordinate a small team of videographers and editors, and share the content across YouTube, Facebook, Instagram, Snapchat, X, and Spotify. I also manage client orders online through coolpaso.com and oversee live streams, media days, and podcasting for the local sports community. I’m passionate about storytelling through video and photography, and I enjoy mentoring others in videography, editing, and web design. I’m always exploring new ways to grow audiences and monetize content—from game footage and live streams to podcasts and social media campaigns—while delivering high-quality visuals that capture the energy of sports in the Southwest.…

Vanessa Castaneda Herold

Hi there! I’m Vanessa Castaneda Herold, a YouTube entrepreneur and content creator based in El Paso, Texas. I run Cool Paso Sports, where I photograph and video local and regional sports seasons, coordinate a small team of videographers and editors, and share the content across YouTube, Facebook, Instagram, Snapchat, X, and Spotify. I also manage client orders online through coolpaso.com and oversee live streams, media days, and podcasting for the local sports community. I’m passionate about storytelling through video and photography, and I enjoy mentoring others in videography, editing, and web design. I’m always exploring new ways to grow audiences and monetize content—from game footage and live streams to podcasts and social media campaigns—while delivering high-quality visuals that capture the energy of sports in the Southwest.…

Available to hire

Hi there! I’m Vanessa Castaneda Herold, a YouTube entrepreneur and content creator based in El Paso, Texas. I run Cool Paso Sports, where I photograph and video local and regional sports seasons, coordinate a small team of videographers and editors, and share the content across YouTube, Facebook, Instagram, Snapchat, X, and Spotify. I also manage client orders online through coolpaso.com and oversee live streams, media days, and podcasting for the local sports community.

I’m passionate about storytelling through video and photography, and I enjoy mentoring others in videography, editing, and web design. I’m always exploring new ways to grow audiences and monetize content—from game footage and live streams to podcasts and social media campaigns—while delivering high-quality visuals that capture the energy of sports in the Southwest.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Business Owner / Content Creator at Cool Paso Sports
August 1, 2016 - Present
Founder and operator of Cool Paso Sports. Records local sports teams and surrounding areas, documents seasons with photos and video, and processes orders via coolpaso.com. Manages YouTube and Facebook monetization, oversees a team to record as many games as possible each week, and handles social media content creation and campaign planning.
Videographer at SEQL
November 1, 2023 - November 1, 2023
Videography work for SEQL in El Paso, contributing to visual content production.
Web Designer at Leo Marketing
November 1, 2014 - May 1, 2015
Web design services for clients in El Paso, focusing on aesthetic and functional site design.
Business Owner / Photographer / Videographer / Web Designer / Social Media Manager / Content Creator / Multimedia Editor / Live Stream / Media Day / Podcaster at Cool Paso Sports
August 1, 2016 - Present
Owns and operates Cool Paso Sports; records and documents sports seasons; manages online store (coolpaso.com); creates photos and videos; manages social media across multiple platforms; coordinates live streams and media day events.
Owner, Photographer, Videographer, Web Designer, Social Media Manager, Content Creator, Multimedia Editor, Livestream, Podcaster at Cool Paso Sports
August 1, 2016 - Present
Runs the Cool Paso Sports YouTube channel and online presence, records and edits sports games and related content, manages social media, handles orders via coolpaso.com, and produces podcasts and livestreams.
Videographer at Alianza Soccer
November 1, 2023 - November 1, 2023
Captured video footage for the team; produced videography materials to support team communications and promotions.
Business Owner / Photographer / Videographer / Web Designer / Social Media Manager / Content Creator / Multimedia Editor / Live Stream Host / Media Day Coordinator / Podcaster at Cool Paso Sports
August 1, 2016 - Present
Founder and operator of Cool Paso Sports. Photograph and video El Paso-area sports seasons and surrounding regions. Lead a team to record as many games as possible each week, manage client orders via coolpaso.com, and produce content for YouTube and social platforms (YouTube ~20,000 subscribers; last month’s views ~74,800; one video over 3M views). Handle live streams, media days, and podcasting for the local sports community; create ads and graphics for social media; design and maintain the website.
Video Photographer at SEQL
November 1, 2023 - November 1, 2023
Video photographer for SEQL; captured event footage for Alianza Soccer in El Paso, TX (November 2023).

Education

Senior (Estimated Graduation May 2026) at UTEP, El Paso, TX
January 11, 2030 - May 1, 2026
N/A at ECPI College, Virginia Beach, VA
January 11, 2030 - March 12, 2026
High School Diploma at Montwood High School, El Paso, Texas
August 1, 1995 - May 1, 1999
Multimedia Journalism at UTEP, El Paso, TX
January 11, 2030 - May 1, 2026
Web Design at ECPI College, Virginia Beach, VA
September 1, 2004 - May 1, 2005
High School Diploma at Montwood High School, El Paso, Texas
August 1, 1995 - May 1, 1999
Senior (Estimated Graduation May 2026) at UTEP, El Paso, TX
January 11, 2030 - May 1, 2026
Web Design at ECPI College, Virginia Beach, VA
September 1, 2004 - May 1, 2005
Multimedia Journalism at ECPI College, Virginia Beach, VA
January 11, 2030 - April 5, 2026
High School Diploma at Montwood High School, El Paso, Texas
August 1, 1995 - May 1, 1999
Senior in Multimedia Journalism at UTEP, El Paso, TX
January 11, 2030 - May 1, 2026
Multimedia Journalism at ECPI College, Virginia Beach, VA
January 11, 2030 - April 5, 2026
Web Design at Montwood High School, El Paso, Texas
September 1, 2004 - May 1, 2005
Band, Track, Synergy, Student Council at Montwood High School, El Paso, Texas
September 1, 1995 - May 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education

Skills

Experience Level