Available to hire
I am a Senior Art Director with extensive experience leading concept-driven campaigns and brand experiences across physical and digital touchpoints.
I thrive at turning complex ideas into engaging communication, translating regulatory frameworks into clear messages, and collaborating across strategists, producers and project managers to bring big ideas to life. With a background spanning international and Scandinavian agencies, I build robust brand frameworks and human-centered solutions while upholding high craft from concept through execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Swedish
Fluent
English
Fluent
Work Experience
Strategic Art Director at Infab Kommunikation
January 1, 2022 - PresentLead strategic and creative development for national campaigns; translate complex regulatory frameworks into engaging communication; collaborate cross-functionally with strategists, producers and project managers; drive concept development across physical and digital environments.
Art Director at Navigator Communication
January 1, 2017 - January 1, 2022Lead brand and communication concepts across global markets; develop visual systems and scalable launch toolkits; present and defend creative concepts to international stakeholders.
Art Director at DREAMBAG EVENT
January 1, 2015 - January 1, 2017Led concept, visual identity, and communication for public and private events. Responsible for digital communication, brand environments, and on-site production.
Senior Art Director at CHARLESCANNON, Switzerland
January 1, 2010 - January 1, 2011Worked with international B2B organizations within sports, societal development, and finance. Focused on concept development, visual communication, and brand evolution. Clients included: SGS, BCP Bank, International Ski Federation (FIS), SportAccord Convention, Interpeace, Formula 1, IUCN.
Art Director, Graphic Designer & Illustrator at FUEL (Own company)
January 1, 2005 - January 1, 2015Worked with direct clients and agencies across FMCG, retail-related communication, and sports brands. Clients included: Haribo, Kronägg, Velux, Yves Rocher, SportAccord Convention, International Ski Federation. Scope included packaging design, in-store communication, and retail-related brand activation.
Design Intern at Brand Sense Marketing & HAMAGAMI/CARROLL INC
January 1, 2003 - January 1, 2004Assisted Creative Directors on projects for global entertainment and consumer brands including Disney, Twentieth Century Fox, Activision, Blizzard Entertainment, NASCAR, Vespa, Thermos, and Britney Spears.
Education
Honors Degree at The Academy of Entertainment and Technology, Los Angeles
January 1, 2001 - January 1, 2004Fine Art at Art Academy of Los Angeles
January 1, 2000 - January 1, 2002AI in Creative Processes at Berghs School of Communication
January 11, 2030 - March 13, 2026Insight-Driven Communication at Berghs School of Communication
January 11, 2030 - March 13, 2026Qualifications
Silver – Publishing Prize 2025
January 1, 2025 - March 13, 2026Nominated – Publishing Prize 2023
January 1, 2023 - March 13, 2026Nominated – Swedish Design Awards 2024
January 1, 2024 - March 13, 2026Industry Experience
Media & Entertainment, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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