Language
Work Experience
Strategy Director at Ogilvy SocialLab
January 1, 2023 - PresentLed development of cross-channel digital marketing strategies across Brussels; guided multi-disciplinary teams; aligned client briefs with creative and media plans; delivered measurable business results.
Paid Media Director at Ogilvy SocialLab
January 1, 2018 - January 1, 2022Led paid media strategy and execution across multiple markets; built and scaled paid media team; developed playbooks and processes; integrated with creative, content, and analytics teams to drive ROI.
Digital Account Manager at Ogilvy
January 1, 2014 - January 1, 2015Managed digital accounts for Dubai-based clients; oversaw campaign planning, execution, and optimization; liaised with clients and cross-functional teams.
Online Media Research & Analysis at Social Eyes
January 1, 2012 - January 1, 2013Conducted online media research and competitive analysis for Beirut-based clients; supported strategy with audience insights and market intelligence.
Education
Master in Marketing & Creativity at American University of Beirut
January 11, 2030 - January 1, 2013Diploma in Media & Communication at Université Saint-Joseph
January 11, 2030 - January 1, 2011BA in Business Management at Université Saint-Joseph
January 11, 2030 - January 1, 2011Qualifications
Master in Marketing & Creativity
January 11, 2030 - January 1, 2013Diploma in Media & Communication
January 11, 2030 - January 1, 2011BA in Business Management
January 11, 2030 - January 1, 2011Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
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