Yonger Luo

Planned and executed end-to-end marketing campaigns across digital channels and offline activations, coordinating content, social media promotion, email outreach, and participation in events and exhibitions to increase brand visibility. Managed and grew social media channels across LinkedIn, Facebook, and Instagram, developing data-informed content to increase reach, engagement, and audience interaction. Website Management & SEO: Managed website content updates and structure optimisation, producing SEO-friendly blogs, case studies, and landing pages to improve search visibility and support B2B lead generation. Email Marketing & CRM: Executed targeted email marketing campaigns using Zoho CRM and HubSpot, segmenting customer lists and supporting lead nurturing and campaign objectives.

Multi-channel marketing campaigns: Supported multi-channel marketing campaigns, coordinating timelines, content delivery, and promotional activities across social media, paid ads, and events. Stakeholder & Event Coordination: Coordinated with external partners and institutions to support events, admissions activities, and promotional initiatives, ensuring smooth execution and clear communication. Website & CRM Support: Maintained website content, supported SEO optimisation, and used CRM tools to assist targeted marketing and performance tracking.

Influencer Marketing: Spearheaded the influencer marketing campaign for Capcut APP by identifying and engaging influencers whose tone and audience aligned with the brand. Successfully expanded the influencer pool, negotiated paid partnerships, and contributed to acquiring over 5,000 new downloads. Data analysis: Assisted the marketing team in utilizing data analysis tools to assess the effectiveness of various marketing activities and provided optimization suggestions.