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I am a senior communications strategist with over 20 years’ experience advising executive leadership, industry organisations and global companies on stakeholder communication, public affairs, and reputation management. I translate complex regulatory and operational issues into clear messaging that supports leadership decision-making, stakeholder trust, and commercial outcomes. I have worked across regulated sectors including infrastructure, manufacturing, tourism and industry associations, spanning international environments. Recently relocated to Sweden and actively developing Swedish language proficiency.…I am a senior communications strategist with over 20 years’ experience advising executive leadership, industry organisations and global companies on stakeholder communication, public affairs, and reputation management. I translate complex regulatory and operational issues into clear messaging that supports leadership decision-making, stakeholder trust, and commercial outcomes. I have worked across regulated sectors including infrastructure, manufacturing, tourism and industry associations, spanning international environments. Recently relocated to Sweden and actively developing Swedish language proficiency.

Lisa Greyling

Copywriter, PR Freelancer, Content Creator, +2

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I am a senior communications strategist with over 20 years’ experience advising executive leadership, industry organisations and global companies on stakeholder communication, public affairs, and reputation management. I translate complex regulatory and operational issues into clear messaging that supports leadership decision-making, stakeholder trust, and commercial outcomes. I have worked across regulated sectors including infrastructure, manufacturing, tourism and industry associations, spanning international environments. Recently relocated to Sweden and actively developing Swedish language proficiency.…I am a senior communications strategist with over 20 years’ experience advising executive leadership, industry organisations and global companies on stakeholder communication, public affairs, and reputation management. I translate complex regulatory and operational issues into clear messaging that supports leadership decision-making, stakeholder trust, and commercial outcomes. I have worked across regulated sectors including infrastructure, manufacturing, tourism and industry associations, spanning international environments. Recently relocated to Sweden and actively developing Swedish language proficiency.

Available to hire

I am a senior communications strategist with over 20 years’ experience advising executive leadership, industry organisations and global companies on stakeholder communication, public affairs, and reputation management. I translate complex regulatory and operational issues into clear messaging that supports leadership decision-making, stakeholder trust, and commercial outcomes.

I have worked across regulated sectors including infrastructure, manufacturing, tourism and industry associations, spanning international environments. Recently relocated to Sweden and actively developing Swedish language proficiency.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Advanced

Swedish

Beginner

Work Experience

Founder | Strategic Communications Consultant at GREYLING COMMUNICATIONS

January 1, 2016 - Present

Advising senior leadership and boards on strategic communications, stakeholder alignment and reputation management; Designing communication strategies across internal, external and stakeholder channels; Translating complex regulatory, operational and policy issues into clear messaging for members, media and public audiences; Supporting leadership teams with crisis communication, public affairs and issue management; Developing communication frameworks for industry associations and organisations operating in regulated sectors; Producing leadership communication, including position papers, speeches, industry reports and executive briefings; Leading conferences, awards programmes and stakeholder engagement initiatives.

Public Affairs & Regulatory Communications Lead at Vacation Ownership Association of South Africa (VOASA)

January 1, 2017 - December 31, 2025

Led public affairs, regulatory communication, and industry stakeholder engagement; Advised the Chairman and Board on strategic communication relating to industry regulation, policy developments and stakeholder positioning; Led communication strategy across members, regulators, media and government stakeholders; Developed industry messaging frameworks to support sector credibility and regulatory engagement; Coordinated communication across multiple stakeholder groups during COVID-19 industry crisis; Built relationships with regulators and legislators.

External PR & Media Liaison at Arxada (South Africa Division)

January 1, 2016 - December 31, 2024

Provided external PR and media liaison services for a global wood protection and microbial control solutions manufacturer, working closely with the UK-based global marketing team; Delivered technically accurate media communication; Maintained trade and industry media coverage; Supported brand continuity and external messaging during the rebrand; Ensured communications aligned with international safety, regulatory, and responsible-use standards; Established trusted relationships with specialist media and global stakeholders.

External PR & Communications Support at First Group ZA

January 1, 2016 - December 31, 2025

Strengthened external brand messaging across resort and leisure portfolios; Supported reputation management and consumer-facing communication initiatives; Delivered PR support aligned with broader marketing and operational objectives.