Available to hire
I am a creative professional who excels at translating briefs into visually compelling narratives that drive sales and revenue.
I bring broad experience in art direction, graphic design, UX/UI design, project management, commercial digital printing, photography, and video content creation. I am committed to innovative, collaborative workflows and staying ahead of industry trends.
Experience Level
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Language
English
Fluent
Work Experience
Creative Designer at The Printing House
March 20, 2024 - PresentPerforms administrative and operational tasks in project management; serves as executive assistant to the manager; drafts work estimates; provides customer service; creates monthly health and safety reports; contributed to a 40% increase in production efficiency. Handles customer relationships via calls and emails for project advising; sets timelines; coordinates pickups and shipments. Uses Microsoft Dynamics 365 for CRM; manages stock inventory of substrates for large-format and digital printers, print supplies, machine parts, and finishing materials. Designs layered print components for various formats, ensuring color fidelity from digital to physical output. Operates DFEs such as Fiery, Xerox, Konica Minolta, Onyx, and PosterShop.
Art Director at GMANetwork, Inc.
August 1, 2010 - August 1, 2022Directed the development and execution of design assets for over 70 projects from ideation to final artwork, ensuring cohesion and impact, which boosted audience engagement and TV ratings by 50%. Spearheaded visual themes for photo and video shoots for over 30 major show launches, spanning entertainment programs, resulting in heightened viewer engagement and social media growth. Managed multidisciplinary teams of 20+ professionals for every program launch; crafted compelling storyboards, title cards, and promotional materials; amplified cross-channel storytelling and promotional effectiveness.
Project Manager / UX/UI Designer at CURA
September 1, 2023 - December 31, 2023Ensured timely deliverables of each task within an intensive 12-week timeline; developed the logo, branding, and product directions; conducted UI/UX research and defined design directions for product development; led branding and marketing materials creation; planned and documented marketing assets and online marketing workflows; led development of an online management product with a team of developers and designers.
Senior Visualizer at GMANetwork, Inc.
March 1, 2004 - August 1, 2010Developed brand identities for numerous prime-time program campaigns, creating logos, billboards, print ads, and brochures; conceptualized and produced storyboards for TV spots, launches, seasonal and tactical campaigns, and final executions. Extended concept development into cohesive narrative visuals for multi-channel campaigns.
Education
Postgraduate Diploma – Web & Mobile App Design and Development at Langara College, BC, Canada
January 11, 2030 - March 13, 2026Bachelor of Fine Arts – Major in Advertising at University of Santo Tomas, Philippines
January 11, 2030 - March 13, 2026Qualifications
Certified Scrum Master
January 11, 2030 - March 13, 2026Certified Digital Marketing Professional
January 11, 2030 - March 13, 2026Emergency First Aid Certificate
January 11, 2030 - March 13, 2026Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
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