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Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years in the TV and media industry, spanning commercials, reality shows, and scripted content for film, television, and social media. I’m passionate about storytelling innovation and leading teams to deliver productions that captivate audiences and drive engagement. I excel at project management and leveraging emerging technologies, including GenAI tools and the Adobe Creative Cloud, to elevate creative projects and align outputs with client goals. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to bring compelling stories to life.…Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years in the TV and media industry, spanning commercials, reality shows, and scripted content for film, television, and social media. I’m passionate about storytelling innovation and leading teams to deliver productions that captivate audiences and drive engagement. I excel at project management and leveraging emerging technologies, including GenAI tools and the Adobe Creative Cloud, to elevate creative projects and align outputs with client goals. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to bring compelling stories to life.

Toby Pointer

Video Editor, Film Director, Film Producer, +3

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Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years in the TV and media industry, spanning commercials, reality shows, and scripted content for film, television, and social media. I’m passionate about storytelling innovation and leading teams to deliver productions that captivate audiences and drive engagement. I excel at project management and leveraging emerging technologies, including GenAI tools and the Adobe Creative Cloud, to elevate creative projects and align outputs with client goals. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to bring compelling stories to life.…Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years in the TV and media industry, spanning commercials, reality shows, and scripted content for film, television, and social media. I’m passionate about storytelling innovation and leading teams to deliver productions that captivate audiences and drive engagement. I excel at project management and leveraging emerging technologies, including GenAI tools and the Adobe Creative Cloud, to elevate creative projects and align outputs with client goals. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to bring compelling stories to life.

Available to hire

Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years in the TV and media industry, spanning commercials, reality shows, and scripted content for film, television, and social media. I’m passionate about storytelling innovation and leading teams to deliver productions that captivate audiences and drive engagement.

I excel at project management and leveraging emerging technologies, including GenAI tools and the Adobe Creative Cloud, to elevate creative projects and align outputs with client goals. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to bring compelling stories to life.

Skills

Adobe After Effects

DaVinci Resolve Studio

Adobe Premiere Pro

Adobe Firefly

Final Cut Pro X

Experience Level

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Producer/Director at ToPoint Pro

June 1, 2022 - Present

Led AI-enhanced video production projects, elevating content for marketing and social media campaigns, achieving a 30% increase in viewer engagement. Collaborated with creative teams to develop storyboards, concepts, and scripts, ensuring cohesive storytelling across all projects. Managed the entire production cycle, including post-production processes like editing, color grading, and sound design, delivering high-quality outputs on time and within budget. Implemented emerging video technologies, resulting in more dynamic and visually compelling productions.

Picture/Editor at Go Button Media

May 1, 2022 - May 1, 2024

Edited and produced video content for various television shows, enhancing storytelling through creative editing techniques. Developed engaging, visually rich content that supported the show's themes and boosted viewer engagement.

Producer/Editor at A Plus Creative

May 1, 2019 - May 1, 2022

Produced commercials, ads, and motion graphics for high-profile clients such as Hudson Bay, Estee Lauder, Joe Fresh, and Walmart. Enhanced production quality through advanced editing and motion graphics, delivering visually appealing, impactful content. Led projects from pre-production to final delivery, consistently meeting tight deadlines while exceeding client expectations. Worked closely with clients to understand their vision and objectives, transforming ideas into engaging visual stories.

Producer/Editor at HuffPost Canada

May 1, 2018 - May 1, 2019

Produced and edited political video content for various shows, including BackBenchers, creating impactful and engaging videos for a diverse audience. Worked in a fast-paced environment, ensuring content was timely, accurate, and aligned with the show's editorial vision.

Avid Editor at CTV

May 1, 2013 - May 1, 2018

Edited video content for popular television shows such as Etalk, Marilyn Denis Show, and The Social. Created engaging and visually appealing videos that enhanced viewer experience, working collaboratively with producers and directors to fulfill their creative vision.

Editor/Motion Graphics at MTV/MuchMusic

May 1, 2006 - May 1, 2013

Edited content for live and broadcast shows including Video on Trial, MMVAs, and Much On Demand. Created dynamic motion graphics and provided real-time edits during live events, contributing to the success of high-profile productions.