Developed global organic social strategies, aligned with product launches and campaigns; collaborated cross-functionally to amplify stories; monitored trends for proactive planning and real-time opportunities; produced original social-first content that elevated brand storytelling.

Social Media Designer at Daily Mail News

November 1, 2022 - June 1, 2024

Sourced and edited visuals for Instagram, TikTok, Facebook, and other platforms; coordinated photographers; designed platform-optimized graphics and ensured brand consistency.

Social Media Producer at Fabletics

April 1, 2022 - April 1, 2023

Collaborated with social and marketing teams to create engaging original content; grew TikTok to 100K followers; boosted engagement across TikTok and Instagram; managed and grew 12 social accounts; executed product-drop campaigns.

Social Media Manager at GESUNDHEIT DESIGNS

November 1, 2016 - May 1, 2020

Managed content for social channels, including strategy, copywriting, graphic design, and photography; increased engagement; designed branded materials for restaurants; supported branding initiatives for growth.

Social Media Strategist | Content Creator | Solopreneur at Self-Employed / Freelance

July 1, 2016 - Present

Lead end-to-end social content programs for brands, from strategy to execution. Build and scale TikTok and Instagram communities with viral-ready content, define brand voice, and manage multi-account calendars to drive engagement and conversions. Produce photography and lifestyle visuals for e-commerce growth.