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I'm Goverdhan am Naga Varsha, a UI/UX designer based in Philadelphia, USA, with 5+ years of experience from hands-on UI craftsmanship to end-to-end product design. I specialize in interaction design, design systems, and research-led UX strategy, with experience across fintech and travel platforms serving 150M+ users globally. I’ve delivered measurable outcomes, including a 35% increase in booking conversions, 45% growth in UPI adoption, and 40% faster design-to-handoff cycles. I’ve led cross-functional teams, presented strategy to VP-level stakeholders, and scaled design systems across web, iOS, and Android. I’m committed to accessible, inclusive design and building intuitive product experiences that balance user satisfaction with business growth. I’m currently pursuing a Master’s in UX and Interaction Design at Thomas Jefferson University (Aug 2023 – Dec 2025) and hold a B.Arch. from JBR Architecture College, India (Sep 2017 – Aug 2022). I thrive in collaborative environments and enjoy turning user insights into impactful business outcomes while expanding design systems and scalable processes.…I'm Goverdhan am Naga Varsha, a UI/UX designer based in Philadelphia, USA, with 5+ years of experience from hands-on UI craftsmanship to end-to-end product design. I specialize in interaction design, design systems, and research-led UX strategy, with experience across fintech and travel platforms serving 150M+ users globally. I’ve delivered measurable outcomes, including a 35% increase in booking conversions, 45% growth in UPI adoption, and 40% faster design-to-handoff cycles. I’ve led cross-functional teams, presented strategy to VP-level stakeholders, and scaled design systems across web, iOS, and Android. I’m committed to accessible, inclusive design and building intuitive product experiences that balance user satisfaction with business growth. I’m currently pursuing a Master’s in UX and Interaction Design at Thomas Jefferson University (Aug 2023 – Dec 2025) and hold a B.Arch. from JBR Architecture College, India (Sep 2017 – Aug 2022). I thrive in collaborative environments and enjoy turning user insights into impactful business outcomes while expanding design systems and scalable processes.

Goverdhan am Naga Varsha

UI Designer, UX Designer, Product Designer, +2

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I'm Goverdhan am Naga Varsha, a UI/UX designer based in Philadelphia, USA, with 5+ years of experience from hands-on UI craftsmanship to end-to-end product design. I specialize in interaction design, design systems, and research-led UX strategy, with experience across fintech and travel platforms serving 150M+ users globally. I’ve delivered measurable outcomes, including a 35% increase in booking conversions, 45% growth in UPI adoption, and 40% faster design-to-handoff cycles. I’ve led cross-functional teams, presented strategy to VP-level stakeholders, and scaled design systems across web, iOS, and Android. I’m committed to accessible, inclusive design and building intuitive product experiences that balance user satisfaction with business growth. I’m currently pursuing a Master’s in UX and Interaction Design at Thomas Jefferson University (Aug 2023 – Dec 2025) and hold a B.Arch. from JBR Architecture College, India (Sep 2017 – Aug 2022). I thrive in collaborative environments and enjoy turning user insights into impactful business outcomes while expanding design systems and scalable processes.…I'm Goverdhan am Naga Varsha, a UI/UX designer based in Philadelphia, USA, with 5+ years of experience from hands-on UI craftsmanship to end-to-end product design. I specialize in interaction design, design systems, and research-led UX strategy, with experience across fintech and travel platforms serving 150M+ users globally. I’ve delivered measurable outcomes, including a 35% increase in booking conversions, 45% growth in UPI adoption, and 40% faster design-to-handoff cycles. I’ve led cross-functional teams, presented strategy to VP-level stakeholders, and scaled design systems across web, iOS, and Android. I’m committed to accessible, inclusive design and building intuitive product experiences that balance user satisfaction with business growth. I’m currently pursuing a Master’s in UX and Interaction Design at Thomas Jefferson University (Aug 2023 – Dec 2025) and hold a B.Arch. from JBR Architecture College, India (Sep 2017 – Aug 2022). I thrive in collaborative environments and enjoy turning user insights into impactful business outcomes while expanding design systems and scalable processes.

Available to hire

I’m Goverdhan am Naga Varsha, a UI/UX designer based in Philadelphia, USA, with 5+ years of experience from hands-on UI craftsmanship to end-to-end product design. I specialize in interaction design, design systems, and research-led UX strategy, with experience across fintech and travel platforms serving 150M+ users globally. I’ve delivered measurable outcomes, including a 35% increase in booking conversions, 45% growth in UPI adoption, and 40% faster design-to-handoff cycles. I’ve led cross-functional teams, presented strategy to VP-level stakeholders, and scaled design systems across web, iOS, and Android. I’m committed to accessible, inclusive design and building intuitive product experiences that balance user satisfaction with business growth.

I’m currently pursuing a Master’s in UX and Interaction Design at Thomas Jefferson University (Aug 2023 – Dec 2025) and hold a B.Arch. from JBR Architecture College, India (Sep 2017 – Aug 2022). I thrive in collaborative environments and enjoy turning user insights into impactful business outcomes while expanding design systems and scalable processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UI/UX Designer at Airbnb

August 1, 2024 - Present

Led end-to-end interaction design for search and checkout flows, including journey mapping, wireframing, and Figma prototyping; increased booking conversion by 35% and engagement by 28%. Designed a personalization UX layer for the AI-powered recommendation engine, validated through A/B testing and Amplitude analysis, driving 22% higher CTR and 12% lower bounce rate. Own and scale a design system with 150+ Figma components, tokens, and auto-layout to reduce design-to-handoff time by 40% across web, iOS, and Android. Conducted 50+ user interviews and usability sessions via Maze and Lookback; identified 14 friction points in IA and improved task completion rate from 61% to 84%. Collaborated with engineering, product, and data teams in Agile sprints; presented design rationale to VP-level stakeholders and delivered handoffs across 10+ feature releases.

Product Designer (UI/UX) at Razorpay

January 1, 2022 - July 1, 2023

Redesigned merchant dashboard information architecture using card sorting and tree testing; restructuring 40+ navigation elements and increasing session duration by 30% within 2 quarters. Owned end-to-end design and governance of a 200+ component Figma library across 12 product surfaces, accelerating feature delivery cycles by 40% through design-system-driven consistency. Redesigned the checkout flow using design thinking and Optimizely multivariate experiments across 8 payment scenarios, decreasing cart abandonment by 32% and increasing checkout success rate by 35%. Designed an adaptive multi-payment surface using FullStory session replays and Amplitude cohort data, driving 45% UPI adoption growth—the highest single-quarter increase in company history.

Junior Designer at Razorpay

January 1, 2020 - December 1, 2021

Applied user-centered design thinking to architectural and spatial projects by analyzing user needs, behavior patterns, and functional requirements. Developed concept sketches, wireframe-style layouts, and spatial diagrams to communicate design ideas and user flows within physical environments. Designed visual presentation materials, posters, and layout compositions to clearly communicate concepts to stakeholders. Conducted design research and precedent analysis to support decision-making and improve usability of spaces. Collaborated with senior designers in iterative design reviews, refining solutions through feedback, critical thinking, and problem-solving. Utilized tools such as AutoCAD, SketchUp, Adobe Illustrator, and Photoshop to produce design documentation and visual assets.