With over 9 years of experience, I am a results-oriented Digital Marketing Leader who drives revenue growth through data-driven SEO, SEM, and CRO strategies. I thrive in fast-paced environments and focus on scalable, measurable outcomes. I specialize in optimizing the digital ecosystem using HubSpot and Salesforce Marketing Cloud, bridging the gap between Sales and Product to deliver high-performing content strategies and programmatic display campaigns, and turning engagement into tangible business value.

Ankita Kanade

With over 9 years of experience, I am a results-oriented Digital Marketing Leader who drives revenue growth through data-driven SEO, SEM, and CRO strategies. I thrive in fast-paced environments and focus on scalable, measurable outcomes. I specialize in optimizing the digital ecosystem using HubSpot and Salesforce Marketing Cloud, bridging the gap between Sales and Product to deliver high-performing content strategies and programmatic display campaigns, and turning engagement into tangible business value.

Available to hire

With over 9 years of experience, I am a results-oriented Digital Marketing Leader who drives revenue growth through data-driven SEO, SEM, and CRO strategies. I thrive in fast-paced environments and focus on scalable, measurable outcomes.

I specialize in optimizing the digital ecosystem using HubSpot and Salesforce Marketing Cloud, bridging the gap between Sales and Product to deliver high-performing content strategies and programmatic display campaigns, and turning engagement into tangible business value.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at BENEKIVA
April 1, 2022 - Present
Driver of digital revenue growth by optimizing the digital ecosystem via HubSpot and advanced SEO, GEO, and AEO techniques to scale organic visibility. Coordinated multi-channel campaigns (LinkedIn, Google SEM, Programmatic Display) achieving an 88% increase in paid funnel conversion through ROI optimization. Improved on-page SEO and content strategy to reach #1 rankings for key insurance keywords, driving a 95% rise in monthly organic traffic. Bridged Sales and Product using HubSpot CRM and lead scoring; implemented HTML/CSS optimizations improving page speeds by 80% and enhancing revenue pipeline.
Manager, Digital Business Transformation at THINK MATRA
March 1, 2021 - December 31, 2021
Coordinated stakeholder and vendor management to drive digital products through strategic Product Management, ensuring alignment between technical execution and business value. Optimized Conversion Rate Optimization for client assets, reducing bounce rates from 42% to 11% through data-driven content strategy and UX improvements. Analyzed ROI and revenue attribution metrics to bolster profits by over 60% via strategic relationships and digital product development.
Digital Marketing Executive at The Research Corporation
September 1, 2019 - December 31, 2021
Executed creative communications and content strategy initiatives across social and programmatic digital media. Optimized on-page SEO performance via HTML/CSS modifications, resulting in a 50% improvement in page speed and a 65% increase in monthly organic traffic.
Consultant of Testing and Digital Marketing at Aryav Security Consulting & Research Pvt. Ltd.
December 1, 2017 - July 31, 2019
Analyzed market analytics and performance statistics used in quarterly leadership reporting to ensure data-driven marketing alignment and ROI optimization. Coordinated the management of publication websites and CRM systems, overseeing day-to-day SEO, landing page performance, and content updates.
Digital Marketer at GenX Infotech
November 1, 2016 - July 31, 2017
Executed search engine optimization and digital marketing tactics to drive website engagement and support organic growth initiatives for client portfolios.
Manager Digital Business Transformation at Think Matra
March 1, 2021 - December 31, 2021
Coordinated stakeholder and vendor management to drive digital products through strategic Product Management, aligning technical execution with business value. Optimized CRO for client assets, reducing bounce rate from 42% to 11% through data-driven content strategy and UX improvements. Analyzed ROI and revenue attribution to bolster profits by over 60% through strategic relationships and digital products.
Manager - Digital Business Transformation at Think Matra
March 1, 2021 - December 31, 2021
Coordinate extensive stakeholder and vendor management to drive digital products through strategic Product Management, ensuring alignment between technical execution and business value. Optimize Conversion Rate Optimization (CRO) for client assets, reducing bounce rates from 42% to 11% through data-driven content strategy and UX improvements. Analyze and execute SEO/SEM campaigns that improved search engine rankings from page 5 to the Top 5 for 10+ high-competition transactional keywords. Analyze ROI and revenue attribution metrics to bolster company profits by over 60% through the development of strategic relationships and digital products.

Education

Master of Computer Science at Savitribai Phule Pune University
January 1, 2012 - December 31, 2014
Bachelor of Computer Science at Savitribai Phule Pune University
January 1, 2008 - December 31, 2012
Master of Computer Science at Savitribai Phule Pune University
January 1, 2012 - January 1, 2014
Bachelor of Computer Science at Savitribai Phule Pune University
January 1, 2008 - January 1, 2012
Masters of Computer Science at Savitribai Phule Pune University
January 1, 2012 - December 31, 2014
Bachelor of Computer Science at Savitribai Phule Pune University
January 1, 2008 - December 31, 2012

Qualifications

GOOGLE ADS – SEO MEASUREMENT CERTIFICATION
January 1, 2022 - March 13, 2026
GOOGLE ADS – DISPLAY CERTIFICATION
January 1, 2022 - March 13, 2026
GOOGLE ADS – SEARCH CERTIFICATION
January 1, 2022 - March 13, 2026
PERFORMANCE MARKETING
January 1, 2022 - March 13, 2026
Google Ads – SEO Measurement Certification
January 1, 2022 - March 13, 2026
Google Ads – Display Certification
January 1, 2022 - March 13, 2026
Google Ads – Search Certification
January 1, 2022 - March 13, 2026
Performance Marketing - Board Infinity
January 1, 2022 - March 13, 2026
Google Ads – SEO Measurement Certification
January 1, 2022 - March 13, 2026
Google Ads – Display Certification
January 1, 2022 - March 13, 2026
Google Ads – Search Certification
January 1, 2022 - March 13, 2026
Performance Marketing - Board Infinity
January 1, 2022 - March 13, 2026

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment