Shoukat Ali

Available to hire

Hi, I’m Shoukat Ali, a results-driven digital marketing and social media specialist with hands-on experience managing brand accounts, executing campaigns, and boosting audience engagement through data-driven strategies.

About

Hi, I’m Shoukat Ali, a results-driven digital marketing and social media specialist with hands-on experience managing brand accounts, executing campaigns, and boosting audience engagement through data-driven strategies. I’m skilled in Meta Ads, social media analytics, content creation, and campaign optimization. During my internship, I generated PKR 300,000 in campaign revenue, and I’m passionate about helping businesses grow through strategic digital marketing and performance-focused campaigns.

I enjoy turning insights into action, collaborating with teams, and delivering measurable results for brands on Instagram, Facebook, and TikTok. I stay curious about trends and best practices to improve brand visibility and customer interaction while maintaining a data-driven, user-centric approach.

  • 5 years' experience
  • Joined March 2026

Skills· 1

Languages

  • EnglishFluent
  • UrduAdvanced
  • Panjabi, PunjabiAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

Work experience

Social Media Manager · Out Of Dabba AgencyJul 2023 – Oct 2023 · 4 mos

Managed the published content and reviewed the analytics. Created ads for the promotion and generated revenue of 300,000 PKR. Monitored engagement and responded to messages and comments.

Digital Marketing Intern · Out of Dabba AgencyJul 2023 – Oct 2023 · 4 mos

Managed social media content publishing and performance tracking. Created and optimized Meta Ads campaigns to promote products and services. Generated PKR 300,000 revenue through advertisement campaigns. Monitored engagement metrics and responded to messages and comments. Assisted in improving brand visibility and customer interaction.

Social Media Account Manager · Self-Managed AccountsJan 2021 – Present · 5 yrs 11 mos

Managed Instagram, Facebook, and TikTok accounts for brands and individuals. Increased brand growth and online engagement by over 40%. Planned and scheduled content strategies for consistent audience interaction. Used analytics tools to track performance and optimize marketing strategies. Improved audience engagement through targeted content and campaign planning.

Education

Bachelor in Digital Media Studies · School of Communications Studies, University of the Punjab, Lahore2030 – 2026
Bachelor in Digital Media · University of the Punjab, Lahore2021 – 2025
Intermediate/HSSC · National College of Science Dunyapur, Pakistan2019 – 2021
Matriculation/SSC · Public Sadiq School, Bahawalpur2017 – 2021

Certifications and awards

Marketing Expert Certification2021 – 2025
Marketing Expert Certification2030 – 2026
Google Digital Marketing & E-Commerce Certification2030 – 2026
Meta Social Media Marketing Certification2030 – 2026

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