Mariana Bicalho Guido

Coordinate marketing communications and digital content initiatives. Support campaign planning and execution across social media and email marketing. Organize content calendars and maintain publishing schedules. Prepare marketing reports and performance summaries. Collaborate with internal teams and external partners to deliver campaigns. Support webinars, events, and digital communication initiatives.

Coordinated marketing initiatives for a fashion retail brand with 7 physical stores, supporting in-store and digital campaigns. Organized campaign timelines, launches, and promotional activities across multiple locations. Worked closely with sales teams and store managers to align marketing strategies with retail goals. Managed content planning for social media, including campaign messaging, launches, and seasonal promotions. Assisted in coordinating creative production, including photoshoots, promotional materials, and visual campaigns. Supported brand communication and ensured consistency across digital platforms and physical stores. Monitored campaign performance and helped prepare marketing reports and insights.

Coordinated marketing and communication initiatives for municipal programs, public campaigns, and community events. Managed content planning and digital communication across social media platforms and official channels. Supported the development and execution of public awareness campaigns and city initiatives. Worked closely with internal departments to align communication strategies and ensure clear messaging to the community. Coordinated the production of marketing materials, press releases, and promotional content. Assisted in organizing and promoting public events and community engagement initiatives. Monitored communication performance and helped optimize outreach strategies.