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I’m a social media and digital content professional with experience creating engaging and educational content for healthcare organizations. I currently manage social media for the Sociedade Brasileira de Cirurgia Oncológica, where I translate complex medical topics into clear and accessible content for digital audiences. I specialize in short-form video content such as Instagram Reels, combining storytelling, visual creativity, and platform trends to make complex information easy to understand. I’m detail-oriented, comfortable collaborating with medical stakeholders, and experienced in producing content that is both engaging and accurate for patient education.…I’m a social media and digital content professional with experience creating engaging and educational content for healthcare organizations. I currently manage social media for the Sociedade Brasileira de Cirurgia Oncológica, where I translate complex medical topics into clear and accessible content for digital audiences. I specialize in short-form video content such as Instagram Reels, combining storytelling, visual creativity, and platform trends to make complex information easy to understand. I’m detail-oriented, comfortable collaborating with medical stakeholders, and experienced in producing content that is both engaging and accurate for patient education.

Mariana Bicalho Guido

Marketing Analyst, Social Media Manager, Marketing Strategist, +7

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I’m a social media and digital content professional with experience creating engaging and educational content for healthcare organizations. I currently manage social media for the Sociedade Brasileira de Cirurgia Oncológica, where I translate complex medical topics into clear and accessible content for digital audiences. I specialize in short-form video content such as Instagram Reels, combining storytelling, visual creativity, and platform trends to make complex information easy to understand. I’m detail-oriented, comfortable collaborating with medical stakeholders, and experienced in producing content that is both engaging and accurate for patient education.…I’m a social media and digital content professional with experience creating engaging and educational content for healthcare organizations. I currently manage social media for the Sociedade Brasileira de Cirurgia Oncológica, where I translate complex medical topics into clear and accessible content for digital audiences. I specialize in short-form video content such as Instagram Reels, combining storytelling, visual creativity, and platform trends to make complex information easy to understand. I’m detail-oriented, comfortable collaborating with medical stakeholders, and experienced in producing content that is both engaging and accurate for patient education.

Available to hire

I’m a social media and digital content professional with experience creating engaging and educational content for healthcare organizations. I currently manage social media for the Sociedade Brasileira de Cirurgia Oncológica, where I translate complex medical topics into clear and accessible content for digital audiences.

I specialize in short-form video content such as Instagram Reels, combining storytelling, visual creativity, and platform trends to make complex information easy to understand. I’m detail-oriented, comfortable collaborating with medical stakeholders, and experienced in producing content that is both engaging and accurate for patient education.

Skills

Email Marketing

Copywriting

Brand Identity

Experience Level

Email Marketing

Expert

Copywriting

Expert

Brand Identity

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing Analyst / Consumer Engagement Lead at CLARIÁ | Fashion Retail (Brazil & Italy)

March 1, 2025 - Present

Coordinated marketing initiatives for a fashion retail brand with 7 physical stores, supporting in-store and digital campaigns. Organized campaign timelines, launches, and promotional activities across multiple locations. Worked closely with sales teams and store managers to align marketing strategies with retail goals. Managed content planning for social media, including campaign messaging, launches, and seasonal promotions. Assisted in coordinating creative production, including photoshoots, promotional materials, and visual campaigns. Supported brand communication and ensured consistency across digital platforms and physical stores. Monitored campaign performance and helped prepare marketing reports and insights.

Marketing Analyst – Consumer & Member Engagement at Brazilian Society of Surgical Oncology (SBCO) / World Society of Surgical Oncology (WSSO)

April 1, 2025 - Present

Coordinate marketing communications and digital content initiatives. Support campaign planning and execution across social media and email marketing. Organize content calendars and maintain publishing schedules. Prepare marketing reports and performance summaries. Collaborate with internal teams and external partners to deliver campaigns. Support webinars, events, and digital communication initiatives.

Marketing & Communications Coordinator at Municipality of Adamantina

January 1, 2021 - January 1, 2024

Coordinated marketing and communication initiatives for municipal programs, public campaigns, and community events. Managed content planning and digital communication across social media platforms and official channels. Supported the development and execution of public awareness campaigns and city initiatives. Worked closely with internal departments to align communication strategies and ensure clear messaging to the community. Coordinated the production of marketing materials, press releases, and promotional content. Assisted in organizing and promoting public events and community engagement initiatives. Monitored communication performance and helped optimize outreach strategies.

Consumer Engagement & Digital Strategy Consultant at Freelance & Social Media Management

January 1, 2019 - Present

Managed consumer engagement strategies for multiple brands across retail, services, and public sector. Developed content strategies, community management processes, and engagement KPIs. Supported clients with structured communication plans and best practices adoption.