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I am a marketing professional with 9 years of experience in branding and marketing handling regional and national brands in fast-moving consumer goods. I have conceptualized marketing strategies from regional brands up to national brands in the Philippines and executed programs that developed brand awareness, induced product trial, strengthened product positioning, increased market share, and essentially impacted company growth. I have intensive experience in media placement in national & regional television, radio stations, digital marketing, consumer and trade promotions, strategic management, budget management and people management. I am currently pursuing post-graduate studies in Master of Business Analytics (Advanced) at Torrens University Australia. I am a collaborative leader who thrives in fast-paced environments, skilled at turning insights into actionable campaigns and building strong partnerships that drive business growth.…I am a marketing professional with 9 years of experience in branding and marketing handling regional and national brands in fast-moving consumer goods. I have conceptualized marketing strategies from regional brands up to national brands in the Philippines and executed programs that developed brand awareness, induced product trial, strengthened product positioning, increased market share, and essentially impacted company growth. I have intensive experience in media placement in national & regional television, radio stations, digital marketing, consumer and trade promotions, strategic management, budget management and people management. I am currently pursuing post-graduate studies in Master of Business Analytics (Advanced) at Torrens University Australia. I am a collaborative leader who thrives in fast-paced environments, skilled at turning insights into actionable campaigns and building strong partnerships that drive business growth.

SHRIDHIVE M. SHASTRI

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I am a marketing professional with 9 years of experience in branding and marketing handling regional and national brands in fast-moving consumer goods. I have conceptualized marketing strategies from regional brands up to national brands in the Philippines and executed programs that developed brand awareness, induced product trial, strengthened product positioning, increased market share, and essentially impacted company growth. I have intensive experience in media placement in national & regional television, radio stations, digital marketing, consumer and trade promotions, strategic management, budget management and people management. I am currently pursuing post-graduate studies in Master of Business Analytics (Advanced) at Torrens University Australia. I am a collaborative leader who thrives in fast-paced environments, skilled at turning insights into actionable campaigns and building strong partnerships that drive business growth.…I am a marketing professional with 9 years of experience in branding and marketing handling regional and national brands in fast-moving consumer goods. I have conceptualized marketing strategies from regional brands up to national brands in the Philippines and executed programs that developed brand awareness, induced product trial, strengthened product positioning, increased market share, and essentially impacted company growth. I have intensive experience in media placement in national & regional television, radio stations, digital marketing, consumer and trade promotions, strategic management, budget management and people management. I am currently pursuing post-graduate studies in Master of Business Analytics (Advanced) at Torrens University Australia. I am a collaborative leader who thrives in fast-paced environments, skilled at turning insights into actionable campaigns and building strong partnerships that drive business growth.

Available to hire

I am a marketing professional with 9 years of experience in branding and marketing handling regional and national brands in fast-moving consumer goods. I have conceptualized marketing strategies from regional brands up to national brands in the Philippines and executed programs that developed brand awareness, induced product trial, strengthened product positioning, increased market share, and essentially impacted company growth. I have intensive experience in media placement in national & regional television, radio stations, digital marketing, consumer and trade promotions, strategic management, budget management and people management. I am currently pursuing post-graduate studies in Master of Business Analytics (Advanced) at Torrens University Australia.

I am a collaborative leader who thrives in fast-paced environments, skilled at turning insights into actionable campaigns and building strong partnerships that drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Officer & Team Lead at CheaperBuyTheDozen.Com.Au

February 1, 2023 - August 1, 2023

Researched and managed new opportunities for new initiatives. Creates SEO, Google Ads, selected Facebook ads and analyzes Shopify data. Directly oversees the graphic designs, social media postings and ads. Directly reports to the owner/director.

Head – Commercial Strategy at International Pharmaceuticals, Inc

February 1, 2023 - August 1, 2023

Researched and managed new opportunities for new initiatives. Developed profitable new business partnerships to enhance business growth. Sought new business leads to broaden current account portfolio and increase department profits. Analyzed sales reports to determine areas for cost reductions and new targets. Conducted in-depth research into business opportunities to identify risks.

Marketing Head – Health Care Category at International Pharmaceuticals, Inc

March 1, 2020 - February 1, 2023

Conducted in-depth analysis into web, social media, newsletter, and other analytics to determine marketing results and assess improvements required. Regularly reviewed market changes, competitor activities and consumer trends, adjusting marketing plans when necessary. Managed marketing employee onboarding by coaching in marketing activities, communicating targets and training on systems when necessary. Closely reviewed marketing strategies, ensuring processes met targets and making amendments when required to ensure growth. Selected, trained and performance-managed staff to handle high workload with ambitious targets. Created fresh, engaging copy for marketing and promotions. Coordinated with design, project management and production teams to deliver timely support to planned campaigns. Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory. Implemented seasonal and special discounts, driving customer engagement through promotions.

Asst. Brand Manager – Pain Management Category at International Pharmaceuticals, Inc

December 1, 2018 - March 1, 2020

Handled the category leading brand in Topical Analgesic Philippines. Repositioned Mama’s Love Baby Oil as a premium brand and launched brand activations in selected areas across the country which resulted in double-digit growth. Successfully launched a product variant in the Philippine market. Oversaw and mentored business development personnel to optimize performance. Worked with product development team members to optimize product specifications. Forecasted sales numbers and product profitability to determine ideal strategies. Directed team to focus on bolstering client communications, campaign productivity and YoY sales. Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimization.

Brand Associate & Export Business Development Officer at International Pharmaceuticals, Inc

April 1, 2014 - December 1, 2018

Managed and successfully repositioned a Baby Oil brand. Grew the baby oil brand by double digit. Grew the product for baby discomforts in 2016. Sought global opportunities by communicating potential partners in other countries, analyzes data and formulates plan to position the product. Presented data about India’s potential for the company’s global expansion. Started and led the product registration of FMCG products in Vietnam. Visited Cambodia and Vietnam to perform market checks and understand consumer behavior.

Customer Service Representative Tier II at Convergys Phils. Services Corp.

March 1, 2010 - May 1, 2012

Provides customer service, technical support, billing & payment assistance to clients over the phone. Offers new phone or phone upgrade to clients and meets sales target. Maintains overall performance: Customer Service, Resolution of a client’s problem, Sales Target. Belonged to a top performing team for consecutive months.

Customer Service Representative at Wipro Philippines, Inc.

June 1, 2009 - March 1, 2010

Serviced ATCO Electric company clients. Provided customer service through inbound calls from Canada clients. Able to provide good customer service and solved billing disputes.