Hi, I’m Siddarth Srinivasan. I’m a data-driven marketing strategist and current Master of Marketing student at RMIT, with a background in Innovation and Design. I love turning consumer insights into campaigns that resonate and delivering measurable ROI. I’m proficient with AI marketing tools and Looker Studio, and I enjoy collaborating across teams to translate business goals into high-impact assets. I’m passionate about human-centered marketing and constantly exploring new tech to improve efficiency and creativity.

Siddarth Srinivasan

Hi, I’m Siddarth Srinivasan. I’m a data-driven marketing strategist and current Master of Marketing student at RMIT, with a background in Innovation and Design. I love turning consumer insights into campaigns that resonate and delivering measurable ROI. I’m proficient with AI marketing tools and Looker Studio, and I enjoy collaborating across teams to translate business goals into high-impact assets. I’m passionate about human-centered marketing and constantly exploring new tech to improve efficiency and creativity.

Available to hire

Hi, I’m Siddarth Srinivasan. I’m a data-driven marketing strategist and current Master of Marketing student at RMIT, with a background in Innovation and Design. I love turning consumer insights into campaigns that resonate and delivering measurable ROI.

I’m proficient with AI marketing tools and Looker Studio, and I enjoy collaborating across teams to translate business goals into high-impact assets. I’m passionate about human-centered marketing and constantly exploring new tech to improve efficiency and creativity.

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Language

English
Fluent

Work Experience

Marketing & Research Internship at iGen Foundation
August 1, 2025 - November 1, 2025
Ran qualitative insights campaigns and past-performance audits; created surveys using Google Forms; conducted interviews and focus groups; prepared board insights reports; demonstrated adaptability in last-minute documentation.
Digital Marketing Specialist at Glamorazzi
July 1, 2025 - Present
Led the end-to-end management of digital campaigns across channels, ensured brand alignment, and monitored performance with Looker Studio; generated weekly ROI reports for stakeholders; executed EDM strategies and content creation, contributing to a 10% increase in customer retention; liaised with clients to translate business goals into high-performing marketing assets.
Digital Marketing Assistant at Glamorazzi
July 1, 2025 - Present
Content creation for blogs and site updates using Wordpress and Elementor; EDM campaign development; initial setup for Looker Studio to inform marketing decisions.
Marketing Analyst at Your Financial Need
April 1, 2022 - September 1, 2023
Segmentation and targeting to define ideal customers; conduct market research on competitors, trends, and customer needs; develop value proposition and consistent brand messaging; support post-launch tracking and channel strategy (SEO, social media).
Consumer Insights Specialist at Emote Digital
February 1, 2021 - March 31, 2022
Conducted consumer analysis, insights formation, and presentations; organized rudimentary databasing and MarTech recommendations; demonstrated team collaboration and adaptability.
Moderator at Discord Server
December 1, 2019 - Present
Proactively enforcing server rules, resolving issues, and organizing community events to maintain a welcoming, inclusive space. Collaborated with a global moderation team to ensure fair handling of disputes and promote positive user interactions.
Store Team Member at Woolworths
December 1, 2014 - July 1, 2015
Stock taking, customer service, cash register operations, and floor cleaning.
General Staff at The Reject Shop
August 1, 2014 - September 1, 2014
Stock take, customer service, floor cleaning, and cash register operations.

Education

Master of Marketing at RMIT University
July 22, 2024 - March 14, 2026
Bachelor of Innovation and Design at Swinburne University of Technology
January 11, 2030 - January 1, 2022
Diploma of Information Technology at LaTrobe University
January 11, 2030 - January 1, 2016
Master of Marketing at RMIT University
January 11, 2030 - July 1, 2026
Bachelor of Innovation and Design at Swinburne University
January 1, 2019 - January 1, 2022
Diploma of Information Technology at La Trobe University
January 1, 2016 - January 1, 2017

Qualifications

Certificate of Exceptional Performance
January 11, 2030 - June 29, 2026
2nd Place – MMX Business Simulation (Marketing Strategy & ROI)
January 11, 2030 - June 29, 2026
Selected Presenter to Uber Leadership for Strategic Solutions
January 11, 2030 - June 29, 2026

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet