Creative Lead with 15+ years of experience driving high-volume e-commerce and retail campaigns across web, app, and in-store channels. I specialize in managing end-to-end creative execution, aligning cross-functional teams, and delivering performance-driven campaigns under tight timelines. Currently working in a fast-paced retail environment, I lead the production of 150+ assets per campaign, ensuring consistent brand communication across multiple platforms including web, mobile, social media, and physical stores. Delivered campaigns across 6+ channels including Web, App, Social Media, and Retail Stores. My expertise lies in campaign strategy, creative direction, and workflow optimization — collaborating closely with Marketing, VM, Buying, and Tech teams to streamline processes and improve delivery efficiency. I actively leverage AI tools to accelerate creative production, enhance visual quality, and scale content creation for e-commerce environments. Core Expertise: • Creative Direction & Campaign Management • E-commerce Design & UI/UX Strategy • Omni-channel Retail Campaigns • Stakeholder & Team Coordination • Workflow Optimization & Creative Operations • AI-Driven Creative Production Currently based in UAE and open to relocation opportunities in the UK, Netherlands, Germany, Sweden, Australia, and New Zealand.

Creative Lead with 15+ years of experience driving high-volume e-commerce and retail campaigns across web, app, and in-store channels. I specialize in managing end-to-end creative execution, aligning cross-functional teams, and delivering performance-driven campaigns under tight timelines. Currently working in a fast-paced retail environment, I lead the production of 150+ assets per campaign, ensuring consistent brand communication across multiple platforms including web, mobile, social media, and physical stores. Delivered campaigns across 6+ channels including Web, App, Social Media, and Retail Stores. My expertise lies in campaign strategy, creative direction, and workflow optimization — collaborating closely with Marketing, VM, Buying, and Tech teams to streamline processes and improve delivery efficiency. I actively leverage AI tools to accelerate creative production, enhance visual quality, and scale content creation for e-commerce environments. Core Expertise: • Creative Direction & Campaign Management • E-commerce Design & UI/UX Strategy • Omni-channel Retail Campaigns • Stakeholder & Team Coordination • Workflow Optimization & Creative Operations • AI-Driven Creative Production Currently based in UAE and open to relocation opportunities in the UK, Netherlands, Germany, Sweden, Australia, and New Zealand.

Available to hire

Creative Lead with 15+ years of experience driving high-volume e-commerce and retail campaigns across web, app, and in-store channels. I specialize in managing end-to-end creative execution, aligning cross-functional teams, and delivering performance-driven campaigns under tight timelines.

Currently working in a fast-paced retail environment, I lead the production of 150+ assets per campaign, ensuring consistent brand communication across multiple platforms including web, mobile, social media, and physical stores. Delivered campaigns across 6+ channels including Web, App, Social Media, and Retail Stores.

My expertise lies in campaign strategy, creative direction, and workflow optimization — collaborating closely with Marketing, VM, Buying, and Tech teams to streamline processes and improve delivery efficiency.

I actively leverage AI tools to accelerate creative production, enhance visual quality, and scale content creation for e-commerce environments.

Core Expertise:
• Creative Direction & Campaign Management
• E-commerce Design & UI/UX Strategy
• Omni-channel Retail Campaigns
• Stakeholder & Team Coordination
• Workflow Optimization & Creative Operations
• AI-Driven Creative Production

Currently based in UAE and open to relocation opportunities in the UK, Netherlands, Germany, Sweden, Australia, and New Zealand.

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Work Experience

Creative Lead – Creative Operations & Campaign Delivery at Apparel Group
January 1, 2020 - Present
Managed daily delivery of e-commerce creatives, banners, and newsletters; improved workflow efficiency through process optimization; ensured brand consistency across campaigns; contributed to UI/UX enhancements and cross-functional alignment.
Web Designer at Emaar Development PJSC – Dubai
January 1, 2018 - January 1, 2023
Led design studio operations from client requirement gathering to final delivery; built and maintained web and graphic design projects including websites, banners, and landing pages.
Graphic Designer at Immerse Digital Agency
January 1, 2018 - January 1, 2023
Designed and maintained websites, banners, and landing pages; translated creative concepts into digital experiences; contributed to digital assets across web and social.
Graphic Designer at Oud Luxury Collection
January 1, 2018 - January 1, 2023
Supported luxury retail campaigns with creative direction and asset production; contributed to branding and visual identity for luxury stores and online channels.
Designer & Team Coordinator at Brands For Less Creative, Digital & Graphic Design
January 1, 2018 - January 1, 2023
Led design and execution across multiple brands; coordinated cross-functional teams (design, marketing, VM, and tech); delivered web assets, banners, and newsletters; contributed to campaign efficiency and consistency across channels.
Senior Web Designer at TreeShore Web & Graphic Designer
January 1, 2012 - January 1, 2014
Led web and graphic design projects; built and maintained websites; translated creative concepts into digital experiences.
Team Leader (Web Design) at Palette Icon / Dot Com Infoway
January 1, 2010 - January 1, 2012
Led web design team; oversaw client projects; provided guidance and project delivery.
Web Designer at Dot Com Infoway
January 1, 2004 - January 1, 2007
Web design and development for client websites; translated creative concepts into digital experiences.

Education

Diploma at Arena Animation International Program (AAIP)
January 1, 2015 - January 1, 2017
UI/UX Short Course at SAE University College, Dubai
January 1, 2024 - January 1, 2024
Photography at SAE University College, Dubai
January 1, 2024 - January 1, 2024
Video Editing at Creative Bites Academy, Dubai
January 1, 2024 - January 1, 2024

Qualifications

Diploma in Web Design (WDP)
January 1, 2003 - January 1, 2004

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction, Software & Internet, Professional Services