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Growth and marketing analytics professional with 7+ years of experience driving revenue growth, churn reduction, and customer engagement across telecom and financial services. Known for turning consumer data and campaign performance into strategies that actually move the needle, whether that means redesigning a GTM process, building a dashboard leadership will actually use, or finding the insight buried in a messy dataset. Comfortable working across analytics, product, media, and operations teams to get things done.…Growth and marketing analytics professional with 7+ years of experience driving revenue growth, churn reduction, and customer engagement across telecom and financial services. Known for turning consumer data and campaign performance into strategies that actually move the needle, whether that means redesigning a GTM process, building a dashboard leadership will actually use, or finding the insight buried in a messy dataset. Comfortable working across analytics, product, media, and operations teams to get things done.

Kanza Amjad

Growth Marketer, Marketing Strategist, Marketing Analyst, +2

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Growth and marketing analytics professional with 7+ years of experience driving revenue growth, churn reduction, and customer engagement across telecom and financial services. Known for turning consumer data and campaign performance into strategies that actually move the needle, whether that means redesigning a GTM process, building a dashboard leadership will actually use, or finding the insight buried in a messy dataset. Comfortable working across analytics, product, media, and operations teams to get things done.…Growth and marketing analytics professional with 7+ years of experience driving revenue growth, churn reduction, and customer engagement across telecom and financial services. Known for turning consumer data and campaign performance into strategies that actually move the needle, whether that means redesigning a GTM process, building a dashboard leadership will actually use, or finding the insight buried in a messy dataset. Comfortable working across analytics, product, media, and operations teams to get things done.

Available to hire

Growth and marketing analytics professional with 7+ years of experience driving revenue growth, churn reduction, and customer
engagement across telecom and financial services. Known for turning consumer data and campaign performance into strategies
that actually move the needle, whether that means redesigning a GTM process, building a dashboard leadership will actually use,
or finding the insight buried in a messy dataset. Comfortable working across analytics, product, media, and operations teams to get
things done.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Assistant Manager, Marketing Strategy & Engagement at Telenor

January 1, 2021 - January 1, 2024

Managed end-to-end GTM for 10+ nationwide prepaid offer launches per year, coordinating across 5 teams including product, media, analytics, and sales to keep execution on schedule. Directed regional prepaid offer portfolio using segmentation and behavioral data, driving a 10% ARPU increase and 5% churn reduction across the subscriber base. Standardized GTM playbooks and operating processes, cutting time-to-market by 12% and making campaign delivery more consistent across the team. Built automated KPI dashboards in Power BI and Excel that cut campaign analysis time by 50% and gave leadership real-time visibility into performance. Analyzed behavioral data across customer segments to identify drop-off drivers, contributing to a 20% lift in re-subscription rates. Delivered quarterly executive presentations with performance breakdowns and forward-looking recommendations used in portfolio planning.

Design & Communications Trainee at Telenor

January 1, 2019 - January 1, 2021

Ran 4+ customer perception studies per year, covering feedback analysis and competitor benchmarking to sharpen offer design and positioning decisions. Coordinated pre-launch pilot testing across 2 business units to ensure product and marketing alignment before go-live. Wrote creative briefs and developed messaging for campaigns across 3 channels; monitored post-launch metrics weekly and surfaced actionable findings that fed back into offer and messaging updates within 2-week cycles.

Marketing & Communications Executive at HBL Microfinance Bank

January 1, 2018 - January 1, 2019

Managed brand communications across 3 external channels including digital, print, and PR, ensuring output aligned with regulatory and brand standards. Partnered with 2 agencies to redesign in-branch visual experiences, driving customer trust and repeat visits. Led production of the bank's annual report communicating results to regulators, investors, and the public.

Product Executive at HBL Microfinance Bank

January 1, 2017 - January 1, 2018

Managed lifecycle of 3+ microfinance loan products, balancing regulatory requirements with evolving customer needs. Launched a renewable energy financing product targeting SMEs in low-electricity regions, expanding the product footprint. Conducted market research across 5+ customer segments to surface unmet needs, informing product updates that improved adoption and market share.

Business Officer at Ali & Associates

January 1, 2015 - January 1, 2016

Managed IP portfolios for 10+ international clients, handling trademark filings and compliance across multiple jurisdictions. Maintained high client retention through regular portfolio reviews and proactive communication. Researched market entry strategies for 3+ multinationals expanding into South Asia, covering regulatory, competitive, and operational considerations.