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Hello! I'm Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own. I'm actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.…Hello! I'm Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own. I'm actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.

Lingxiang Zhan

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hello! I'm Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own. I'm actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.…Hello! I'm Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own. I'm actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.

Available to hire

Hello! I’m Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own.

I’m actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Chinese Language Tutor at Preply (Remote)

October 1, 2021 - Present

Delivered 1,700+ online Mandarin lessons and developed a 1,500-page original oral course within 3 months.

Marketing Manager at Sifan E-commerce Studio

January 1, 2021 - September 1, 2021

Led product concept development for Meow’s Secret lifestyle products; executed marketing strategies across Xiaohongshu, Douyin, and Bilibili; secured live interview program increasing brand visibility and conversions.

Marketing Manager at AsiaAssist

June 1, 2020 - December 1, 2020

Led marketing campaigns for Advocare (US) and MacuShield (UK) in China; managed influencer collaborations and e-commerce content; RMB 2M (€260K) sales in first quarter post-launch.

Brand Manager at LOXUN E-commerce Co., Ltd

February 1, 2018 - March 1, 2020

Executed New Era campaigns on Tmall; managed multi-channel influencer & stylist partnerships; achieved 25% YoY growth during Double 11; RMB 30M+ (€3.85M) annual revenue.

Senior Copywriter at Dentsu (Shanghai, China)

January 1, 2017 - December 31, 2017

Developed seasonal offline campaign strategies for UNIQLO in-store promotions; planned celebrity endorsement digital content with Ni Ni & Jing Boran, driving engagement.

Senior Planning Supervisor at EC MOHO (Shanghai, China)

July 1, 2014 - March 1, 2017

Led 3-person planning team for ORBIS, Astalift, Nature’s Own; oversaw ORBIS’s Tmall Global entry; redesigned product pages leading to 200% sales increase; 50% YoY growth for ORBIS.

Copywriter at Shanghai Zishan Advertising Co., Ltd

September 1, 2011 - June 1, 2014

Created advertising copy for Coca-Cola, Mentos, Oreo, Hershey’s, Maxwell House; delivered CSR-aligned campaigns.