LZ

Lingxiang Zhan

Available to hire

Hello! I'm Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands.

About

Hello! I’m Lingxiang (Scophy) Zhan, a digital marketing and e-commerce professional with 10+ years of experience driving brand growth for Fortune 500 and international brands. I specialize in SEO, paid ads, influencer marketing, brand storytelling, and data-driven campaign optimization, with a track record at Dentsu leading multi-channel campaigns for Oreo, Uniqlo, Häagen-Dazs, New Era, Mentos, ORBIS, and Nature’s Own.

I’m actively seeking opportunities in digital marketing, brand management, and e-commerce in Ireland. I bring strong cross-cultural communication skills and a proven ability to execute impactful marketing strategies for international markets.

  • 14 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Education
  • Professional Services

Work experience· 7 roles

Chinese Language Tutor · Preply (Remote)Oct 2021 – Present · 5 yrs 2 mos

Delivered 1,700+ online Mandarin lessons and developed a 1,500-page original oral course within 3 months.

Marketing Manager · Sifan E-commerce StudioJan 2021 – Sep 2021 · 9 mos

Led product concept development for Meow’s Secret lifestyle products; executed marketing strategies across Xiaohongshu, Douyin, and Bilibili; secured live interview program increasing brand visibility and conversions.

Marketing Manager · AsiaAssistJun 2020 – Dec 2020 · 7 mos

Led marketing campaigns for Advocare (US) and MacuShield (UK) in China; managed influencer collaborations and e-commerce content; RMB 2M (€260K) sales in first quarter post-launch.

Brand Manager · LOXUN E-commerce Co., LtdFeb 2018 – Mar 2020 · 2 yrs 2 mos
Senior Copywriter · Dentsu (Shanghai, China)Jan 2017 – Dec 2017 · 1 yr
Senior Planning Supervisor · EC MOHO (Shanghai, China)Jul 2014 – Mar 2017 · 2 yrs 9 mos
Copywriter · Shanghai Zishan Advertising Co., LtdSep 2011 – Jun 2014 · 2 yrs 10 mos

Education

MSc Digital Marketing · University of Galway2024 – 2025
Bachelor of Marketing · Donghua University2019 – 2021
Associate Degree in Applied Japanese · Shanghai Xinqiao Polytechnic College2008 – 2011

Certifications and awards

HubSpot Inbound Marketing Certification2024 – 2026

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