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Hi, I’m Paola Bonifazo. I’m a digital product and creative operations leader with 15+ years of experience owning and optimizing digital platforms across hospitality and travel. I excel at combining creative design and UX with data-driven growth to deliver intuitive, high-impact experiences for users and stakeholders. I bring hands-on experience in HTML, CSS, and digital animation, plus strong skills in SEO, content strategy, and cross-functional teamwork that align product goals with brand standards. I thrive in leading end-to-end initiatives across websites, CMS platforms, SEO-driven content, and UX improvements, always focused on measurable results.…Hi, I’m Paola Bonifazo. I’m a digital product and creative operations leader with 15+ years of experience owning and optimizing digital platforms across hospitality and travel. I excel at combining creative design and UX with data-driven growth to deliver intuitive, high-impact experiences for users and stakeholders. I bring hands-on experience in HTML, CSS, and digital animation, plus strong skills in SEO, content strategy, and cross-functional teamwork that align product goals with brand standards. I thrive in leading end-to-end initiatives across websites, CMS platforms, SEO-driven content, and UX improvements, always focused on measurable results.

Paola Bonifazo

Creative Director, Graphic Designer, Web Designer, +2

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Hi, I’m Paola Bonifazo. I’m a digital product and creative operations leader with 15+ years of experience owning and optimizing digital platforms across hospitality and travel. I excel at combining creative design and UX with data-driven growth to deliver intuitive, high-impact experiences for users and stakeholders. I bring hands-on experience in HTML, CSS, and digital animation, plus strong skills in SEO, content strategy, and cross-functional teamwork that align product goals with brand standards. I thrive in leading end-to-end initiatives across websites, CMS platforms, SEO-driven content, and UX improvements, always focused on measurable results.…Hi, I’m Paola Bonifazo. I’m a digital product and creative operations leader with 15+ years of experience owning and optimizing digital platforms across hospitality and travel. I excel at combining creative design and UX with data-driven growth to deliver intuitive, high-impact experiences for users and stakeholders. I bring hands-on experience in HTML, CSS, and digital animation, plus strong skills in SEO, content strategy, and cross-functional teamwork that align product goals with brand standards. I thrive in leading end-to-end initiatives across websites, CMS platforms, SEO-driven content, and UX improvements, always focused on measurable results.

Available to hire

Hi, I’m Paola Bonifazo. I’m a digital product and creative operations leader with 15+ years of experience owning and optimizing digital platforms across hospitality and travel. I excel at combining creative design and UX with data-driven growth to deliver intuitive, high-impact experiences for users and stakeholders.

I bring hands-on experience in HTML, CSS, and digital animation, plus strong skills in SEO, content strategy, and cross-functional teamwork that align product goals with brand standards. I thrive in leading end-to-end initiatives across websites, CMS platforms, SEO-driven content, and UX improvements, always focused on measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Westgate Resorts

January 1, 2025 - Present

Drive end-to-end management of digital marketing initiatives for resort properties, owning timelines, deliverables, and stakeholder alignment across creative, operations, and on-site teams. Use SEMrush and Ahrefs to research keywords, audit page performance, and build SEO strategies that strengthen visibility and improve rankings on high-value landing pages.

Creative Manager | Digital Media at Amadeus, Inc.

January 1, 2016 - January 1, 2025

Directed creative compliance across hotel campaigns in the Americas in line with global standards. Partnered with legal and marketing teams to review licensing terms, reducing compliance risk by 30%. Spoke cross-functionally to refresh photo/video content and ensure alignment with brand standards.

Senior Web Designer at TravelClick, Inc.

January 1, 2014 - January 1, 2016

Mentored junior designers, improving productivity and quality standards across the creative team. Directed design execution on projects exceeding $200K, ensuring delivery and alignment with the brand.

Web Designer at TravelClick, Inc.

January 1, 2012 - January 1, 2014

Designed revenue-driven, responsive websites that boosted engagement and strengthened brand identity. Delivered over 50 CMS templates under strict deadlines, supporting high-volume client launches. Built tailored design solutions for Latin American clients, improving regional market performance.

Project Manager at In Business, Inc.

January 1, 2010 - January 1, 2012

Managed website migrations to WordPress, delivering projects on time and within budget. Implemented QA processes that reduced deployment errors by 40%. Oversaw vendor compliance with HTML/CSS standards, ensuring consistent performance and usability.

Web & Graphic Designer at Tut Enterprises

January 1, 2008 - January 1, 2010

Web & Graphic Designer.

Web Designer at Robert Half Technologies

January 1, 2006 - January 1, 2007

Web Designer.