Marketing and Digital Coordinator at Recruit I.T.

Digital Marketing & Content Management Experience Managed and maintained company websites using CRM platforms, applying basic SEO practices to improve visibility and user experience. Coordinated the creation of digital content, ensuring brand consistency across all channels including LinkedIn, Facebook, and company websites. Developed engaging multimedia assets, creative presentations, trend reports, product data sheets, and kitted marketing materials. Oversaw the preparation of marketing copy, images, videos, emails, and other collateral to support campaigns and brand initiatives. Social Media & Community Engagement Managed social media platforms to increase brand visibility, drive interactions, and boost customer satisfaction. Curated relevant industry news and articles to position the company as a thought leader. Designed and scheduled custom posts tailored to target audiences, leading to higher engagement and action rates. Leveraged AI tools to generate and refine content ideas, improve efficiency, and enhance audience targeting. Email & Campaign Management Streamlined email marketing processes using automation tools, achieving higher open and click-through rates. Maintained a comprehensive content calendar to ensure consistent and timely messaging across all digital channels. Monitored and reported on campaign performance, identifying areas for optimisation and growth. Analytics, Research & Project Management Analysed web analytics and social metrics to inform continuous improvements in digital strategy and tactics. Conducted competitor analysis to identify market trends, emerging opportunities, and strategic positioning. Utilised project management software to schedule, track, and review deliverables, ensuring deadlines were met and priorities aligned. Website Design and Management Designed services pages, cureated content, and mapped out relevant keywords for SEO Proposed and implemented website interface designs for best user experience and journey

PR Writer at Empire East Land Holdings

Content Creation & Marketing Produced engaging content across Facebook, Instagram, YouTube, and Twitter, including static posters, infographics, short videos, GIFs, ad copy, and landing pages. Published 100+ website articles and blogs, and developed scripts, press releases, email materials, and campaign proposals. Assisted and oversaw video shoots and productions for marketing campaigns. Worked with designers to create visually compelling digital assets aligned with brand messaging. Strategy & Campaign Planning Contributed to creative planning and customised brand messaging to drive audience engagement. Pitched innovative blog, video, infographic, and multimedia ideas tailored to target audiences. Researched industry trends and proposed campaigns that contributed to sales growth. Analytics & SEO Reported on content performance, website traffic, and email marketing metrics to inform improvements. Conducted keyword research and applied basic on-page SEO to improve search rankings.

Marketing and Digital Coordinator at Recruit I.T. (New Zealand-Based)

Managed and maintained company websites using CRM platforms while applying SEO practices. Coordinated digital content creation across various platforms and developed engaging multimedia assets. Oversaw marketing collateral preparation and managed social media platforms for increased engagement.

PR Writer & Social Media Specialist at Empire East Land Holdings Inc.

Produced engaging content across various platforms and published numerous articles and blogs. Assisted in the creation of marketing campaigns and oversaw multimedia projects. Conducted research and pitched innovative ideas for audience engagement.