Vanna Lim

Coordinated creative briefs, voucher mechanics, and campaign assets between stakeholders to execute ROI-driven campaigns worth > $500K. Automated reporting workflows in Excel, improving efficiency by 50%. Supported ambassador campaigns and pitched a 2026 partnership roadmap to 7 banks, valuing > $500K in media value.

Coordinated creative briefs, voucher mechanics, and campaign assets between stakeholders to execute ROI-driven campaigns worth over $500K. Automated reporting workflows in Excel, improving efficiency by 50%. Supported Shopee’s partnership initiatives; spearheaded and pitched a 2026 partnership roadmap to 7 banks, valued over $500K in media value. Conducted data analysis to inform partner-related decisions.

Executed a B2C content strategy for Xiaohongshu, achieving +575% follower growth and generating >150 saves in 2 months. Created a B2B marketing brochure to enable sales, oversaw studio shoots and edited the company's corporate video to enhance brand professionalism and multimedia presence. Created client decks highlighting key learning points, valued at $100K.