Vanna Lim

Marketing Intern at 8C Consulting

Executed a B2C content strategy for Xiaohongshu, achieving +575% follower growth and generating over 150 saves in 2 months. Created a B2B marketing brochure to structure service offerings for sales enablement. Oversaw studio shoots and edited the company’s corporate video to enhance brand professionalism and multimedia presence. Created client decks highlighting key learning points, valued at around $100K in business impact.

Marketing & Content Creation Intern at Mahjong Lah

Planned and created a content calendar for diverse audiences, achieving almost 1K views with 50% from non-followers. Designed and edited 40 visual assets (stories and reels) using Canva and CapCut to promote USPs; featured in Bazaar India magazine. Re-purposed photo and video shoots to tailor content for target audiences and campaign objectives.

Digital Marketing Intern at SuperTone Client Project

Developed and executed a data-driven digital marketing strategy; planned and led a multi-channel initiative, securing actionable and feasible strategies. Built a structured content calendar and produced 4 visual assets for campaigns, contributing to increased audience engagement.

Offline & Partnerships Intern at Shopee

Coordinated creative briefs, voucher mechanics, and campaign assets between stakeholders to execute ROI-driven campaigns worth over $500K. Automated reporting workflows in Excel, improving efficiency by 50%. Supported Shopee’s partnership initiatives; spearheaded and pitched a 2026 partnership roadmap to 7 banks, valued over $500K in media value. Conducted data analysis to inform partner-related decisions.

Marketing Intern at Halo Vitamins, Minerals & Supplements

Led a market analysis of Vietnam for C-suite leaders using Excel to inform brand portfolio and pricing strategies for a business unit worth under $10M. Standardized consumer data into insight reports for management decisions on category growth opportunities.

Marketing Intern at Xiaohongshu (Consulting, Shanghai, China)

Executed a B2C content strategy for Xiaohongshu, achieving +575% follower growth and generating >150 saves in 2 months. Created a B2B marketing brochure to enable sales, oversaw studio shoots and edited the company's corporate video to enhance brand professionalism and multimedia presence. Created client decks highlighting key learning points, valued at $100K.

Retail Partnerships Intern at Shopee

Coordinated creative briefs, voucher mechanics, and campaign assets between stakeholders to execute ROI-driven campaigns worth > $500K. Automated reporting workflows in Excel, improving efficiency by 50%. Supported ambassador campaigns and pitched a 2026 partnership roadmap to 7 banks, valuing > $500K in media value.