Akiko Xiao
Xiao Yaoqiuzi is a fashion and textiles designer with experience across womenswear, sportswear, and brand-led product development.
About
Xiao Yaoqiuzi is a fashion and textiles designer with experience across womenswear, sportswear, and brand-led product development. Trained in Fashion Design & Textiles at LASALLE College of the Arts, she has worked across the full design cycle, from trend research and concept creation to collection development, textile innovation, packaging, graphics, and in-store visual execution. Her background spans fashion houses, sourcing environments, and independent brand-building, giving her a strong balance of creativity, commercial awareness, and hands-on execution. She is especially passionate about translating ideas into products and visuals that feel relevant, thoughtful, and market-ready, with a design approach rooted in curiosity, versatility, and fresh perspectives.
- 5 years' experience
- Joined March 2026
Skills· 16
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Consumer Goods
- Retail
- Travel & Hospitality
- Media & Entertainment
- Professional Services
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Work experience· 5 roles
Led multi-account performance marketing strategy and creative direction across B2C and B2B, improving lead volume and CPL efficiency. Managed a cross-functional team of 10 (6 designers, 4 account managers), implemented SOPs for briefing, revision control, QA checkpoints, and launch readiness, and served as the central creative quality gatekeeper.
Provided strategic guidance across accounts, developed funnel-based messaging, and drove performance with tight briefs, review cadence, and QA standards to deliver high-velocity creative at scale.
Implemented a full-year strategic marketing plan, overseeing a $150K budget across paid media, content, CRM, partnerships, and performance tracking. Initiated 6 strategic B2B partnerships and led content localization for new platforms, campaigns, and events.
Education
Certifications and awards
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