Xiao Yaoqiuzi is a fashion and textiles designer with experience across womenswear, sportswear, and brand-led product development. Trained in Fashion Design & Textiles at LASALLE College of the Arts, she has worked across the full design cycle, from trend research and concept creation to collection development, textile innovation, packaging, graphics, and in-store visual execution. Her background spans fashion houses, sourcing environments, and independent brand-building, giving her a strong balance of creativity, commercial awareness, and hands-on execution. She is especially passionate about translating ideas into products and visuals that feel relevant, thoughtful, and market-ready, with a design approach rooted in curiosity, versatility, and fresh perspectives.

Akiko Xiao

Xiao Yaoqiuzi is a fashion and textiles designer with experience across womenswear, sportswear, and brand-led product development. Trained in Fashion Design & Textiles at LASALLE College of the Arts, she has worked across the full design cycle, from trend research and concept creation to collection development, textile innovation, packaging, graphics, and in-store visual execution. Her background spans fashion houses, sourcing environments, and independent brand-building, giving her a strong balance of creativity, commercial awareness, and hands-on execution. She is especially passionate about translating ideas into products and visuals that feel relevant, thoughtful, and market-ready, with a design approach rooted in curiosity, versatility, and fresh perspectives.

Available to hire

Xiao Yaoqiuzi is a fashion and textiles designer with experience across womenswear, sportswear, and brand-led product development. Trained in Fashion Design & Textiles at LASALLE College of the Arts, she has worked across the full design cycle, from trend research and concept creation to collection development, textile innovation, packaging, graphics, and in-store visual execution. Her background spans fashion houses, sourcing environments, and independent brand-building, giving her a strong balance of creativity, commercial awareness, and hands-on execution. She is especially passionate about translating ideas into products and visuals that feel relevant, thoughtful, and market-ready, with a design approach rooted in curiosity, versatility, and fresh perspectives.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Creative Director (Performance Marketing) at King Khoe Agency Singapore
October 1, 2025 - Present
Led multi-account performance marketing strategy and creative direction across B2C and B2B, improving lead volume and CPL efficiency. Managed a cross-functional team of 10 (6 designers, 4 account managers), implemented SOPs for briefing, revision control, QA checkpoints, and launch readiness, and served as the central creative quality gatekeeper.
Project-based Consultant at King Khoe Agency Singapore
January 1, 2025 - September 30, 2025
Provided strategic guidance across accounts, developed funnel-based messaging, and drove performance with tight briefs, review cadence, and QA standards to deliver high-velocity creative at scale.
Marketing Lead at Yunomori Onsen & Spa Singapore
September 1, 2024 - September 30, 2025
Implemented a full-year strategic marketing plan, overseeing a $150K budget across paid media, content, CRM, partnerships, and performance tracking. Initiated 6 strategic B2B partnerships and led content localization for new platforms, campaigns, and events.
Product & Branding Designer at Pierre Cardin Lingerie Singapore
October 1, 2022 - September 30, 2024
Led end-to-end brand and campaign development for APAC lingerie lines, including positioning, creative concepting, GTM planning, and omnichannel assets. Secured buy-in from regional buyers, reinforced brand voice, and contributed to YoY sales growth.
Product Developer at Lidl Asia Singapore
October 1, 2021 - September 30, 2022
Co-developed seasonal brand narratives and campaign positioning with HQ, conducted cross-border research, and led wellness/beauty textiles project to enhance SKU relevance. Reduced vendor lead times and ensured on-time launches for 300+ SKUs.

Education

BA (Hons) Fashion Design & Textiles at Lasalle College of the Arts Singapore
January 11, 2030 - January 1, 2021
Diploma in Nutrition, Health & Wellness at Singapore Polytechnic
January 11, 2030 - January 1, 2017

Qualifications

UX & Digital Product Management
January 11, 2030 - January 1, 2024

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Media & Entertainment, Professional Services