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Hi! I’m Wilder. I’m a food, beverage, and lifestyle writer and editor who loves helping people decide what to eat, where to go, how to spend (or save) their money, and which snacks are worth the hype. Over the past decade, I’ve published hundreds of stories on everything from oysters to roadside burgers to budgeting hacks, reaching millions of readers through syndication partners like MSN. My work has appeared in The Washington Post, Thrillist, Time Out, High Times, L.A. Taco, and more, but you probably know me from one of those links your dad is always sharing on Facebook. I’ve also helped build brand voices for hospitality groups and supported 18,000+ food trucks nationwide through copywriting and marketing strategy. I love shaping voice, finding angles no one else thought of, editing long-form stories into something sharp and useful, and sparking debates about Maine versus Connecticut-style lobster rolls. If you’re looking for a writer/editor who's equally passionate about fast food and fine dining, understands audiences, and can make service journalism actually fun to read, I'd love to work together.…Hi! I’m Wilder. I’m a food, beverage, and lifestyle writer and editor who loves helping people decide what to eat, where to go, how to spend (or save) their money, and which snacks are worth the hype. Over the past decade, I’ve published hundreds of stories on everything from oysters to roadside burgers to budgeting hacks, reaching millions of readers through syndication partners like MSN. My work has appeared in The Washington Post, Thrillist, Time Out, High Times, L.A. Taco, and more, but you probably know me from one of those links your dad is always sharing on Facebook. I’ve also helped build brand voices for hospitality groups and supported 18,000+ food trucks nationwide through copywriting and marketing strategy. I love shaping voice, finding angles no one else thought of, editing long-form stories into something sharp and useful, and sparking debates about Maine versus Connecticut-style lobster rolls. If you’re looking for a writer/editor who's equally passionate about fast food and fine dining, understands audiences, and can make service journalism actually fun to read, I'd love to work together.

Wilder Shaw

Writer, Copywriter, Content Producer, +1

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Hi! I’m Wilder. I’m a food, beverage, and lifestyle writer and editor who loves helping people decide what to eat, where to go, how to spend (or save) their money, and which snacks are worth the hype. Over the past decade, I’ve published hundreds of stories on everything from oysters to roadside burgers to budgeting hacks, reaching millions of readers through syndication partners like MSN. My work has appeared in The Washington Post, Thrillist, Time Out, High Times, L.A. Taco, and more, but you probably know me from one of those links your dad is always sharing on Facebook. I’ve also helped build brand voices for hospitality groups and supported 18,000+ food trucks nationwide through copywriting and marketing strategy. I love shaping voice, finding angles no one else thought of, editing long-form stories into something sharp and useful, and sparking debates about Maine versus Connecticut-style lobster rolls. If you’re looking for a writer/editor who's equally passionate about fast food and fine dining, understands audiences, and can make service journalism actually fun to read, I'd love to work together.…Hi! I’m Wilder. I’m a food, beverage, and lifestyle writer and editor who loves helping people decide what to eat, where to go, how to spend (or save) their money, and which snacks are worth the hype. Over the past decade, I’ve published hundreds of stories on everything from oysters to roadside burgers to budgeting hacks, reaching millions of readers through syndication partners like MSN. My work has appeared in The Washington Post, Thrillist, Time Out, High Times, L.A. Taco, and more, but you probably know me from one of those links your dad is always sharing on Facebook. I’ve also helped build brand voices for hospitality groups and supported 18,000+ food trucks nationwide through copywriting and marketing strategy. I love shaping voice, finding angles no one else thought of, editing long-form stories into something sharp and useful, and sparking debates about Maine versus Connecticut-style lobster rolls. If you’re looking for a writer/editor who's equally passionate about fast food and fine dining, understands audiences, and can make service journalism actually fun to read, I'd love to work together.

Available to hire

Hi! I’m Wilder. I’m a food, beverage, and lifestyle writer and editor who loves helping people decide what to eat, where to go, how to spend (or save) their money, and which snacks are worth the hype. Over the past decade, I’ve published hundreds of stories on everything from oysters to roadside burgers to budgeting hacks, reaching millions of readers through syndication partners like MSN.

My work has appeared in The Washington Post, Thrillist, Time Out, High Times, L.A. Taco, and more, but you probably know me from one of those links your dad is always sharing on Facebook. I’ve also helped build brand voices for hospitality groups and supported 18,000+ food trucks nationwide through copywriting and marketing strategy.

I love shaping voice, finding angles no one else thought of, editing long-form stories into something sharp and useful, and sparking debates about Maine versus Connecticut-style lobster rolls.

If you’re looking for a writer/editor who’s equally passionate about fast food and fine dining, understands audiences, and can make service journalism actually fun to read, I’d love to work together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Manager at The Schaeffer Group

January 1, 2021 - December 31, 2022

Oversaw planning and execution of marketing, communications, and public relations initiatives for hospitality brands under The Schaeffer Group umbrella, including Vinnie's Neighborhood Italian, Jettie Rae's Oyster House, and Cielo Catering. Established style guides, unique voice and tone for all copy; managed multi‑platform social media accounts including content planning, scheduling, and analytics reporting; wrote press releases, newsletters, and customer/media correspondence; created and sourced art, graphic design, signage, and menus; built, designed, and managed websites; coordinated merchandising from creation to distribution; directed loyalty and rewards programs; managed online reputations on Yelp, Google, and TripAdvisor.

Copywriter / Content & Marketing Manager at National-wide Food Truck Catering Service

January 1, 2019 - December 31, 2020

Began as a staff writer and subsequently oversaw marketing staffing for a network of over 18,000 food trucks; overhauled the style guide and established new brand guidelines; developed websites and branding strategies for vendors; led digital campaigns and communications; wrote press releases and newsletters; crafted copy for campaigns and maintained brand consistency across channels.

Writer and Editor at Freelance (Various Publications)

January 1, 2014 - December 31, 2020

Wrote and edited food, drink, lifestyle, and entertainment features for numerous publications on a freelance basis; published in The Washington Post, Thrillist, Time Out, LA Taco, We Like LA, and other outlets; developed unique tones/voices for copywriting campaigns with driven, media-focused audiences.

Staff Writer at Remote (Digital Publication Network)

January 1, 2022 - December 31, 2025

Wrote hundreds of high-performing food, lifestyle, and personal-finance stories; stories syndicated across major portals (AOL/MSN) and reached multi-million-view audiences; contributed freelance pieces for a national audience while maintaining timely delivery and editorial quality.