Hi, I’m Giselle Katics, a UX researcher and learning experience designer with interdisciplinary expertise in human-centered design, digital services, and adult learning. I design evidence-based learning programs and translate complex systems into clear, user-centered solutions. I enjoy identifying behavioral patterns, synthesizing insights, and facilitating cross-disciplinary collaboration to address complex problems across academia, financial services, and international education programs. My research interests include digital user experience, human-AI interaction, service design for public systems, and learning design for behavior change. I collaborate with multidisciplinary teams to turn research into practical strategies and learning experiences that empower people to learn and perform better.

Giselle Katics

Hi, I’m Giselle Katics, a UX researcher and learning experience designer with interdisciplinary expertise in human-centered design, digital services, and adult learning. I design evidence-based learning programs and translate complex systems into clear, user-centered solutions. I enjoy identifying behavioral patterns, synthesizing insights, and facilitating cross-disciplinary collaboration to address complex problems across academia, financial services, and international education programs. My research interests include digital user experience, human-AI interaction, service design for public systems, and learning design for behavior change. I collaborate with multidisciplinary teams to turn research into practical strategies and learning experiences that empower people to learn and perform better.

Available to hire

Hi, I’m Giselle Katics, a UX researcher and learning experience designer with interdisciplinary expertise in human-centered design, digital services, and adult learning. I design evidence-based learning programs and translate complex systems into clear, user-centered solutions. I enjoy identifying behavioral patterns, synthesizing insights, and facilitating cross-disciplinary collaboration to address complex problems across academia, financial services, and international education programs.

My research interests include digital user experience, human-AI interaction, service design for public systems, and learning design for behavior change. I collaborate with multidisciplinary teams to turn research into practical strategies and learning experiences that empower people to learn and perform better.

See more

Work Experience

Content Designer & Author at Create with Swift
July 1, 2023 - Present
Research and produce educational content on design, mobile development, and ethical technology for an international developer community. Publish articles translating complex concepts into accessible educational resources for coders and designers. Analyse community needs to identify relevant topics and produce research-informed content. Apply principles of learning design, storytelling, and pedagogy to improve comprehension and knowledge retention.
Visiting Professor, Graphic Design at Università degli Studi di Napoli Federico II
October 1, 2024 - June 1, 2025
Designed and delivered graduate-level instruction for the Master’s in Design for the Built Environment. Developed and delivered a course integrating theory with applied project work. Guided students through structured design methodologies, research frameworks, and iterative critique. Facilitated project-based learning to support critical thinking, problem analysis, and communication skills. Assessed student work using clear evaluation criteria and structured feedback processes.
Senior Instructional & Product Designer at Imaginary Institute (Apple Developer Academy)
November 1, 2021 - Present
Design mentor and learning experience designer supporting international cohorts in developing digital products and design skills. Designed and facilitated learning programmes and workshops focused on design thinking, collaboration, and product development. Mentored multidisciplinary learner teams through research, ideation, and problem response. Created learning materials and resources to support knowledge transfer. Conducted programme evaluation through participant feedback and learning assessment, contributing to continuous curriculum improvement. Curated external workshops by industry experts aligned with programme goals. Managed logistics for collaborations, including speaker coordination, budgets, NDAs, and statements of work.
Senior UX Designer & Researcher at Raiffeisen International Bank
June 1, 2019 - October 1, 2021
Led UX research and design initiatives to improve digital banking features and user adoption. Conducted qualitative user research, including interviews and behavioural analysis, to identify usability issues. Synthesised research findings into actionable insights informing product and service improvements. Designed digital onboarding experiences that improved clarity, accessibility, and user engagement. Collaborated with product managers, engineers, and business stakeholders to align user needs with organisational objectives. Communicated research insights through reports, journey maps, and stakeholder presentations.
Product Designer (iOS) at Boris in Berlin
March 1, 2019 - June 1, 2019
Product designer for DanceMe and BeMySpace iOS apps. Designed mobile experiences based on Apple’s Human Interface Guidelines.
Editorial Designer at Guia Folha _ Folha de S.Paulo
January 1, 2010 - September 1, 2013
Created visual communication and infographic materials for editorial audiences.
Junior Graphic Designer at Folha de S.Paulo
October 1, 2007 - September 1, 2009
Editorial layouts and infographics. Translating complex ideas into clear, engaging visual stories tailored to different audiences.

Education

Master App Development at Apple Developer Academy (Pier Program)
September 1, 2018 - June 1, 2019
BA Engineering Information at University of Dunaújváros (DUE)
February 1, 2017 - July 1, 2017
BA Computer Science at FUMEC University
August 1, 2015 - July 1, 2017
MA Editorial Design at Istituto Europeu di Design (IED)
August 1, 2008 - May 1, 2010
BA Graphic Design at FUMEC University
February 1, 2003 - December 1, 2006

Qualifications

WWDC18 Scholarship
June 1, 2018 - March 15, 2026

Industry Experience

Education, Financial Services, Media & Entertainment, Software & Internet, Professional Services