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Dynamic freelance marketing professional with over a decade of experience in strategic planning and brand management. Proven ability to lead digital marketing campaigns that deliver measurable results, including a 19% YoY revenue growth in previous roles. Specialized in e-commerce with a track record of launching successful product lines, capturing significant market share and optimizing marketing strategies. Ready to leverage expertise in digital marketing and market research to drive success for prospective clients.…Dynamic freelance marketing professional with over a decade of experience in strategic planning and brand management. Proven ability to lead digital marketing campaigns that deliver measurable results, including a 19% YoY revenue growth in previous roles. Specialized in e-commerce with a track record of launching successful product lines, capturing significant market share and optimizing marketing strategies. Ready to leverage expertise in digital marketing and market research to drive success for prospective clients.

Ana-Maria Tecșa

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Dynamic freelance marketing professional with over a decade of experience in strategic planning and brand management. Proven ability to lead digital marketing campaigns that deliver measurable results, including a 19% YoY revenue growth in previous roles. Specialized in e-commerce with a track record of launching successful product lines, capturing significant market share and optimizing marketing strategies. Ready to leverage expertise in digital marketing and market research to drive success for prospective clients.…Dynamic freelance marketing professional with over a decade of experience in strategic planning and brand management. Proven ability to lead digital marketing campaigns that deliver measurable results, including a 19% YoY revenue growth in previous roles. Specialized in e-commerce with a track record of launching successful product lines, capturing significant market share and optimizing marketing strategies. Ready to leverage expertise in digital marketing and market research to drive success for prospective clients.

Available to hire

Dynamic freelance marketing professional with over a decade of experience in strategic planning and brand management. Proven ability to lead digital marketing campaigns that deliver measurable results, including a 19% YoY revenue growth in previous roles. Specialized in e-commerce with a track record of launching successful product lines, capturing significant market share and optimizing marketing strategies. Ready to leverage expertise in digital marketing and market research to drive success for prospective clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Fractional Marketing Executive at Fraxen Entrepreneur / Family Entertainment Centre (FEC) sector

April 1, 2023 - March 1, 2025

Fractional Marketing Executive driving strategic planning, brand management and digital campaigns for an FEC start-up. Led end-to-end marketing initiatives, from market research and product positioning to budget planning and performance tracking. Demonstrated ability to launch new product lines via e-commerce channels, optimize marketing spend, and deliver measurable results across ROI. Prepared detailed launch plans and collaborated with cross-functional teams to ensure brand consistency across touchpoints.

Fractional Executive (Marketing) at Independent Consulting (Self-employed)

July 1, 2021 - February 1, 2023

Advised local entrepreneurs in the Household Furniture Production and Entertainment & Leisure sectors on go-to-market strategies for launch and client expansion. Built brand positioning, pricing and marketing budgets; supported CRM and loyalty-program design; provided guidance on digital marketing and partnerships. Engaged with Guidepoint, GLC and AlphaSights for project governance.

Maternity Leave

May 1, 2019 - July 1, 2021

Focused on family and personal growth.

Global Marketing Director - Brand & Digital Marketing at Etihad Aviation Group

August 1, 2016 - April 1, 2019

Led development of global marketing strategies for Etihad’s Brand & Digital Marketing. Managed multi-national teams, coordinated agency partnerships, and drove demand across the EMEA region. Achieved 6% YoY revenue growth in 2017 and 19% YoY revenue growth in 2018 across the Etihad businesses; ensured brand governance and regulatory compliance across touchpoints.

EMEA Marketing Manager – Energy Medical Devices at Johnson & Johnson Medical Ltd

May 1, 2013 - May 1, 2016

Led marketing across the EMEA region for the Energy Medical Devices business; identified consumer insights, KPIs and processes; launched ROI tools and led cross-functional teams to improve product performance and market growth.

MBA Marketing Internship at Stratega (drug for ADHD), Lilly UK

October 1, 2012 - November 1, 2012

Developed ROI project and ROI tools for Key Accounts; analyzed digital promotions across varied purchasing scenarios and provided optimization recommendations.

Global Senior Brand Manager – Mortein (Home Care) at Reckitt Benckiser Group PLC

January 1, 2010 - July 1, 2011

Led the innovation process by identifying core consumer insights, generating concepts and products to ensure a robust innovation pipeline; coordinated across regions to launch new branding and packaging.

Senior Assistant Brand Manager – Detergents portfolio at Procter & Gamble, Balkans Regional Office

June 1, 2006 - December 1, 2009

Drove multi-functional, 360-degree marketing and communications plans for Ariel, Tide, Bonux across nine Balkan markets; managed regional portfolio budgets and supported launch activities.

Project Officer for European Union Phare Project “Development of Performance Audit” at BDO Stoy Hayward LLP

February 1, 2005 - May 1, 2006

Served as liaison between BDO Stoy Hayward representatives and Romanian Ministry of Finance; prepared quarterly reports detailing project evolution and outcomes; coordinated audit missions across EU member states.