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I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation. I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.…I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation. I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.

Arslan Benazza

Creative Director, Executive Producer, Film Director, +2

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I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation. I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.…I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation. I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.

Available to hire

I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation.

I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

French

Fluent

English

Advanced

Arabic

Advanced

Spanish; Castilian

Advanced

Work Experience

Head of Digital & Consulting at Digi140 Action

October 1, 2019 - Present

Designed and executed tailored digital strategies for B2B and B2C companies; +35% increase in qualified lead generation on average; activated multi-platform growth levers (social, paid media, SEO); reduced marketing costs by 20% and ROI by 40%. Supported 30+ clients (SMEs, mid-caps, large accounts) in digital transformation and rebranding.

General Manager at Maison Bleue

June 1, 2018 - June 30, 2019

Led daily strategic operations to achieve financial and operational objectives. Managed a multidisciplinary team, fostering a collaborative, high-performance culture. Developed and executed innovative business and marketing plans to increase brand visibility.

Co-Founder & Owner at Light Ideas

March 1, 2014 - May 31, 2018

Founded an independent communications agency; acquired 50+ local and international clients. Developed integrated communications strategies (ATL & BTL) and launched award-winning multi-channel campaigns.

Chief Operating Officer at SPAE FP M (KIP CO Investment) [Remote]

March 1, 2014 - May 31, 2018

Restructured the company across finance, marketing and operations; returned to profitability in 9 months. Designed and executed turn-around plans; managed strategic partnerships and daily operations; supervised 20+ employees and optimized internal processes.

Deputy General Manager at TBWA/DJAZ (TBWA Worldwide)

March 1, 2009 - June 30, 2013

Led commercial, marketing and financial strategy; +15% annual revenue growth; managed major agency budgets; developed strategic partnerships; led multi-disciplinary teams and improved performance and delivery timelines.

Client Services Director at TBWA/DJAZ

March 1, 2006 - March 31, 2009

Managed and grew key accounts (telecom, FMCG, banking); led strategic and creative direction for ATL & BTL campaigns; improved marketing ROI; trained 15+ team members; contributed to winning major new business through RFPs.

Marketing Communications Manager at ID Informatique (SAGE representative)

December 1, 2003 - December 31, 2004

Developed and executed marketing strategies to promote SAGE solutions; managed multichannel campaigns (newsletters, social media, events).

Global Account Manager at Global Vision

January 1, 2003 - December 31, 2004

Managed client portfolio to maximize satisfaction and loyalty; analyzed client needs and proposed tailored solutions to meet sales objectives.