AB

Arslan Benazza

Available to hire

I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally.

About

I combine digital strategy, operational excellence, and people-centered leadership to help organizations improve profitability, strengthen efficiency, and expand internationally. I specialize in turning strategic vision into actionable, data-driven execution—from turnaround programs and restructuring to market expansion and customer-centric innovation.

I lead with a people-centered approach, building high-performing, cross-cultural teams and delivering customer-focused innovations that drive sustainable growth and long-term impact.

  • 21 years' experience
  • Joined March 2026

Languages

  • FrenchFluent
  • EnglishAdvanced
  • ArabicAdvanced
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

Work experience· 8 roles

Head of Digital & Consulting · Digi140 ActionOct 2019 – Present · 7 yrs 2 mos

Designed and executed tailored digital strategies for B2B and B2C companies; +35% increase in qualified lead generation on average; activated multi-platform growth levers (social, paid media, SEO); reduced marketing costs by 20% and ROI by 40%. Supported 30+ clients (SMEs, mid-caps, large accounts) in digital transformation and rebranding.

General Manager · Maison BleueJun 2018 – Jun 2019 · 1 yr 1 mo

Led daily strategic operations to achieve financial and operational objectives. Managed a multidisciplinary team, fostering a collaborative, high-performance culture. Developed and executed innovative business and marketing plans to increase brand visibility.

Chief Operating Officer · SPAE FP M (KIP CO Investment) [Remote]Mar 2014 – May 2018 · 4 yrs 3 mos

Restructured the company across finance, marketing and operations; returned to profitability in 9 months. Designed and executed turn-around plans; managed strategic partnerships and daily operations; supervised 20+ employees and optimized internal processes.

Co-Founder & Owner · Light IdeasMar 2014 – May 2018 · 4 yrs 3 mos
Deputy General Manager · TBWA/DJAZ (TBWA Worldwide)Mar 2009 – Jun 2013 · 4 yrs 4 mos
Client Services Director · TBWA/DJAZMar 2006 – Mar 2009 · 3 yrs 1 mo
Marketing Communications Manager · ID Informatique (SAGE representative)Dec 2003 – Dec 2004 · 1 yr 1 mo
Global Account Manager · Global VisionJan 2003 – Dec 2004 · 2 yrs

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