UX designer with a user-research and interaction-design background, focused on translating complex user needs into intuitive, mobile-first digital experiences. Comfortable working end-to-end—from research synthesis and usability evaluation to high-fidelity prototyping and iterative refinement. Experienced building scalable UI systems and reusable component libraries in Figma, and improving flows through user interviews, usability testing, and heuristic evaluation. Strong collaborator across cross-functional teams and service-oriented touchpoints, with a detail-oriented approach to accessibility and clarity.

Xiangquan (Leo) Xu

UX designer with a user-research and interaction-design background, focused on translating complex user needs into intuitive, mobile-first digital experiences. Comfortable working end-to-end—from research synthesis and usability evaluation to high-fidelity prototyping and iterative refinement. Experienced building scalable UI systems and reusable component libraries in Figma, and improving flows through user interviews, usability testing, and heuristic evaluation. Strong collaborator across cross-functional teams and service-oriented touchpoints, with a detail-oriented approach to accessibility and clarity.

Available to hire

UX designer with a user-research and interaction-design background, focused on translating complex user needs into intuitive, mobile-first digital experiences. Comfortable working end-to-end—from research synthesis and usability evaluation to high-fidelity prototyping and iterative refinement.

Experienced building scalable UI systems and reusable component libraries in Figma, and improving flows through user interviews, usability testing, and heuristic evaluation. Strong collaborator across cross-functional teams and service-oriented touchpoints, with a detail-oriented approach to accessibility and clarity.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital Media Intern at EliteMaster Jingying Education Inc.
May 1, 2023 - July 1, 2023
Designed digital assets and promotional content supporting multi-channel campaigns, maintained brand consistency across social and print materials, and coordinated cross-functional content updates to sustain an inclusive, well-organized workflow.
Service & Design Associate at Monga Fried Chicken
February 1, 2023 - Present
Led creation of branded promotional content, conducted in-store observational research to identify service pain points, redesigned customer flow and in-store layout to reduce bottlenecks and improve service efficiency; collaborated with staff to implement user-centered improvements across touchpoints.

Education

Master of Information at University of Toronto
January 11, 2030 - April 1, 2026
Honours, Bachelor of Arts at University of Toronto Mississauga
January 11, 2030 - April 1, 2024
Master of Information (Honours Master Degree) at University of Toronto
January 1, 2025 - April 1, 2026
Bachelor of Arts (Honours) at University of Toronto Mississauga
January 1, 2020 - April 1, 2024

Qualifications

Industry Experience

Media & Entertainment, Education, Professional Services