Aanksha Bajaj

Brand Marketing Manager at Abbott India Limited

Led brand planning, campaigns execution and cross-functional alignment across portfolio. Owned lifecycle marketing initiatives improving adoption, education and customer engagement through multi-channel programs for HIV and IVF.

Marketing Manager at Panbio India Limited

Led brand presence across Retail & E-commerce channels; launched innovations; built content-led growth; executed campaigns and leveraged digital marketing across markets.

Brand Marketing Manager at Abbott Diagnostics

Built structured brand execution frameworks; aligned global and local strategies; drove Amazon ads; created content kits; improved quality, speed and consistency across channels.

Brand Marketing Manager at Abbott Diagnostics

Built structured brand execution frameworks and ensured alignment between global and local strategy; led Panbio self‑test efforts with India and APAC leads; directed a team of 3 PMs; drove cross‑functional collaboration with Sales, Product and CX; improved brand equity and portfolio performance across assigned markets.

Brand Manager at Panbio India Limited

Led brand planning, campaign execution and product launches across the baby food category; developed and refined portfolio growth strategies; collaborated with sales and marketing teams to drive market share and equity.

Brand Manager at Cipla Limited

Led the Kids' Health division (₹40 Cr) with a focus on moisturizers; delivered campaigns across nutrition, dermatology and multivitamin categories to support portfolio growth and category leadership.

Brand Manager at Alembic Pharmaceuticals

Led Hair & Skin category (hair growth serum and ORYZA moisturizer) with a two-member team. Developed consumer research-based strategies to drive category growth. Managed ₹300 Cr portfolio across markets. S spearheaded KOL engagement and brand advocacy campaigns. Led successful launches and established premium positioning for key products.

Brand Marketing Manager at Abbott Diagnostics

Led marketing initiatives across Abbott Diagnostics’ portfolio; drove campaigns, messaging, and cross-channel execution; contributed to regional growth and product launches.

Brand Manager at Panbio India

Led work across Panbio India's branding, product launches, and portfolio growth; highlighted data-driven leadership for upcoming global product launches; refined go-to-market strategy and content across e-commerce and retail.

Brand Manager – Kids' Health Division at Cipla Limited

Managed the Kids’ Health division (₹40 Cr) with focus on the moisturiser segment. Delivered campaigns across nutrition, dermal and multi-vitamin categories to support portfolio growth. Led launch efforts and drove category expansion.

Brand Manager at Strides Consumer Limited

Launched Nixit (smoking-cessation lozenges) in West & South India as a D2C-led brand with a strong strategic roadmap. Used Nielsen-led consumer insights to validate marketing claims and refine category strategy. Executed print and radio campaigns to strengthen brand equity across key metro markets. Built the brand’s presence across e-commerce, modern trade and social channels; improved content and multi-channel engagement.