Hi, I'm Heather. I help startups develop their brand identity and build a strong digital presence through focused marketing and creative content. I enjoy shaping brand elements (typography, color palettes, tone of voice) and delivering cohesive campaigns across Instagram and LinkedIn, while coordinating teams and keeping customers engaged. With experience spanning fashion retail, e-commerce, and financial services, I excel at aligning product messaging with business goals, managing supplier relationships, and delivering content that resonates with audiences. I thrive in fast-paced environments and love turning ideas into tangible results through thoughtful strategy and hands-on execution.

Heather Spenceley

Hi, I'm Heather. I help startups develop their brand identity and build a strong digital presence through focused marketing and creative content. I enjoy shaping brand elements (typography, color palettes, tone of voice) and delivering cohesive campaigns across Instagram and LinkedIn, while coordinating teams and keeping customers engaged. With experience spanning fashion retail, e-commerce, and financial services, I excel at aligning product messaging with business goals, managing supplier relationships, and delivering content that resonates with audiences. I thrive in fast-paced environments and love turning ideas into tangible results through thoughtful strategy and hands-on execution.

Available to hire

Hi, I’m Heather. I help startups develop their brand identity and build a strong digital presence through focused marketing and creative content. I enjoy shaping brand elements (typography, color palettes, tone of voice) and delivering cohesive campaigns across Instagram and LinkedIn, while coordinating teams and keeping customers engaged.

With experience spanning fashion retail, e-commerce, and financial services, I excel at aligning product messaging with business goals, managing supplier relationships, and delivering content that resonates with audiences. I thrive in fast-paced environments and love turning ideas into tangible results through thoughtful strategy and hands-on execution.

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Language

English
Fluent

Work Experience

Temp Direct Services Banker at NAB (National Australia Bank)
January 1, 2024 - March 1, 2024
Managed high-traffic customer interactions and sensitive account information. Followed strict security procedures while resolving queries efficiently. Transferable skills include compliance, customer care, data handling and problem-solving.
Marketing Executive at Barcode Genie
January 1, 2023 - April 1, 2023
Supported a tech startup to develop its brand identity and build a strong digital presence. Created a content strategy for B2B awareness and lead generation; defined brand elements and ensured consistency across channels. Produced ongoing content for Instagram and LinkedIn; managed customer inquiries and coordinated high-volume inboxes. Coordinated team calendars and purchase/drop-ship workflows via Amazon and Xero.
Marketing Experience Commerce Assistant at Union Supply Co
February 1, 2022 - December 1, 2022
Assisted a fashion brand and manufacturer to take products from concept to retail. Liaised with international suppliers to negotiate pricing, terms and timelines; managed communications with major retailers (JD, French Connection) and ensured alignment of expectations. Monitored production timelines, maintained costing sheets and range planners in Excel. Executed social content using Adobe Creative Suite; prepared mood boards and campaign briefs; supported e-commerce product uploads.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services