Leading marketing strategy and execution for a personalised clothing brand; overseeing digital marketing, social media, email marketing, PR, branding and campaign analytics; collaborating with agencies and internal teams to drive growth.

CEO, Co-Founder & Head of Sales & Marketing at Loyal Free Ltd

January 1, 2017 - January 1, 2023

Co-founded Loyal Free Ltd, a multi-award-winning app for towns and cities; built a platform promoting business offers, loyalty schemes, events, tourism guides, competitions and interactive tours. Drove growth, partnerships with local authorities and BID, and marketing strategy to promote cost savings and sustainability across boroughs.

Associate Director of Sales & Marketing at Loyal Free Ltd

January 1, 2023 - Present

Led sales and marketing initiatives and partnerships strategy; contributed to platform growth and stakeholder engagement; managed cross-functional teams and marketing budgets.

CEO, Co-Founder and Head of Sales & Marketing at Loyal Free Ltd

January 1, 2017 - January 1, 2023

Co-founded Loyal Free Ltd, a multi-award-winning app for towns and cities promoting business offers, loyalty schemes, events, tours, tourism guides, competitions and an e-commerce platform.

Associate Director of Sales & Marketing at Place Support Partnership

January 1, 2023 - Present

Associate Director of Sales and Marketing working with Local Authorities and BID partners to promote cost savings and sustainability programmes through email marketing, social media, PR, graphic design and more. Launched sustainability programmes across boroughs; asset creation and marketing planning.

Head of Marketing at Yazzo Personalised Clothing

January 1, 2021 - Present

Head of Marketing; responsible for social media, video creation, website management and email marketing; advising on AI strategies and contributing to GEO improvements.

Marketing Roles at Various (Wilson Wright Accountants; Fisher Meredith Solicitors; Punch Communications)

January 1, 2013 - January 1, 2020

Marketing roles spanning social media management, copywriting, PR, events management and online advertising; led departments and budgets; sat on management team.

Management Consultant at KPMG

September 1, 2011 - June 1, 2013

Graduate programme within Corporate Business (Outsourcing and People & Change); worked with global banks and large corporates; responsibilities included risk logs, status reports, client workshops and project management.