I’m a strategic UX practitioner with over 20 years of experience bridging the gap between complex technology and human-centered design. I apply psychological principles and rigorous research methods to create effortless, safe, and enjoyable user experiences.
I lead end-to-end UX processes—from discovery and usability analysis to high-fidelity interaction design—across diverse industries. I deliver comprehensive design systems and documentation to ensure seamless developer handoff and maintain brand consistency, all while focusing on measurable business outcomes.
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In this project I lead a complete redesign of a complex system that had been in development for two years but struggled to gain traction.The project
A powerful software tool that helps manufacturers in the electronics industry make sense of their production data. By using advanced technologies like machine learning and AI, it turns raw data from production lines and inspection equipment into valuable insights.
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