I'm a strategic UX practitioner with over 20 years of experience bridging the gap between complex technology and human-centered design. I apply psychological principles and rigorous research methods to create effortless, safe, and enjoyable user experiences. I lead end-to-end UX processes—from discovery and usability analysis to high-fidelity interaction design—across diverse industries. I deliver comprehensive design systems and documentation to ensure seamless developer handoff and maintain brand consistency, all while focusing on measurable business outcomes.

DAFNA ARON

I'm a strategic UX practitioner with over 20 years of experience bridging the gap between complex technology and human-centered design. I apply psychological principles and rigorous research methods to create effortless, safe, and enjoyable user experiences. I lead end-to-end UX processes—from discovery and usability analysis to high-fidelity interaction design—across diverse industries. I deliver comprehensive design systems and documentation to ensure seamless developer handoff and maintain brand consistency, all while focusing on measurable business outcomes.

Available to hire

I’m a strategic UX practitioner with over 20 years of experience bridging the gap between complex technology and human-centered design. I apply psychological principles and rigorous research methods to create effortless, safe, and enjoyable user experiences.

I lead end-to-end UX processes—from discovery and usability analysis to high-fidelity interaction design—across diverse industries. I deliver comprehensive design systems and documentation to ensure seamless developer handoff and maintain brand consistency, all while focusing on measurable business outcomes.

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Experience Level

Expert
Expert

Work Experience

Founder | Lead UX, Strategy & Research at UX Factor - Strategic UX Solutions
January 1, 2011 - Present
Founder leading end-to-end UX engagements for high-tech clients; improved business results through design that reduces task friction, increases trust, and enhances overall user experience. Partnered with clients across health, e-commerce, CRM, social, and CAM (PCB) workflows; conducted user research and usability audits; delivered design systems and brand-consistent documentation to enable smooth developer handoff.
Founder at UX Factor - Strategic UX Solutions
January 1, 2011 - Present
Founder and strategist delivering UX services to the high-tech industry. Led the UX lifecycle for high-stakes digital products, focusing on simplifying complex workflows through human factors engineering. Partnered with clients across health, e-commerce, CRM, social, CAM (PCB) design to production, and more. Conducted user research and usability audits to identify friction points, resulting in reduced task completion time. Delivered comprehensive design systems and documentation to ensure seamless developer handoff and brand consistency.
Lead UX Designer at Frontline-PCB (AI Data Driven Systems)
January 1, 2004 - December 31, 2011
AI-driven solutions for the PCB industry, from planning to production. Led UX across multiple systems in the Frontline-PCB suite, managed end-to-end design of InCAM, InShop and more; overseeing stakeholder workshops to final UX implementation. Led the full UX lifecycle: gathering requirements, conducting user interviews, mapping workflows, and translating complex needs into clear, intuitive designs. Created and iterated detailed interaction models and visual concepts, collaborating with developers, graphic designers, and stakeholders across multiple countries.
UX/UI Designer at Triana Technologies (Fintech)
January 1, 2003 - December 31, 2004
Developed web apps and tools enabling firms to manage trading relationships with institutional customers (UK, USA, ISR). Responsible for usability of Triana's products: UCD analysis, concepts and detailed design. Conducted field research in the USA, facilitated design sprints and brainstorming sessions, and designed interactive prototypes for mobile and web platforms focusing on effortless and smooth user interactions.
UX Designer & Researcher at Imagine 1 (Agency)
January 1, 2000 - December 31, 2003
UX/UI agency providing services for hi-tech industries. Conducted usability consulting projects across medical, interactive TV, networks, PCB and more. Performed user research, prototyping, A/B testing, and ongoing support.

Education

MSc in Psychology and Human Factors at Technion
January 11, 2030 - March 16, 2026
Bachelor’s Degree in Psychology at University of Haifa
January 11, 2030 - March 16, 2026
MSc in Psychology and Human Factors at Technion
January 11, 2030 - March 16, 2026
Bachelor’s Degree in Psychology at Haifa University
January 11, 2030 - March 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Manufacturing, Professional Services, Media & Entertainment, Computers & Electronics, Healthcare
    Transforming data into actionable insights
    • My journeys
      In this project I lead a complete redesign of a complex system that had been in development for two years but struggled to gain traction.

    • The project
      A powerful software tool that helps manufacturers in the electronics industry make sense of their production data. By using advanced technologies like machine learning and AI, it turns raw data from production lines and inspection equipment into valuable insights.