Hi, I’m Luke Collings, a marketing leader with 12+ years of experience helping startups and public companies grow revenue. I focus on delivering measurable results by blending ABM, paid channels, content, and events, and I take pride in building and mentoring high-performing teams. My track record includes growing ARR from $2.2M to $4M in 18 months through targeted ABM and paid campaigns; expanding a US B2C audience from 10 customers to 100k in six months; and driving a successful rebrand and product launches at Casting Workbook. I also founded YourGamerCards, scaling to 1.3M users before an exit. I’m excited to roll up my sleeves to scale a company with out-of-the-box marketing strategies.

Luke Colling

Hi, I’m Luke Collings, a marketing leader with 12+ years of experience helping startups and public companies grow revenue. I focus on delivering measurable results by blending ABM, paid channels, content, and events, and I take pride in building and mentoring high-performing teams. My track record includes growing ARR from $2.2M to $4M in 18 months through targeted ABM and paid campaigns; expanding a US B2C audience from 10 customers to 100k in six months; and driving a successful rebrand and product launches at Casting Workbook. I also founded YourGamerCards, scaling to 1.3M users before an exit. I’m excited to roll up my sleeves to scale a company with out-of-the-box marketing strategies.

Available to hire

Hi, I’m Luke Collings, a marketing leader with 12+ years of experience helping startups and public companies grow revenue. I focus on delivering measurable results by blending ABM, paid channels, content, and events, and I take pride in building and mentoring high-performing teams.

My track record includes growing ARR from $2.2M to $4M in 18 months through targeted ABM and paid campaigns; expanding a US B2C audience from 10 customers to 100k in six months; and driving a successful rebrand and product launches at Casting Workbook. I also founded YourGamerCards, scaling to 1.3M users before an exit. I’m excited to roll up my sleeves to scale a company with out-of-the-box marketing strategies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior ABM Marketing Specialist at Docebo
September 1, 2018 - December 1, 2020
Led ABM strategies targeted at enterprise businesses, generating $35M+ ARR. Executed paid channel growth in North America and LATAM. Wrote custom sales content that influenced deals and improved cold calls and emails.
Director of Marketing at Casting Workbook
January 1, 2021 - June 1, 2024
Directed marketing for a SaaS platform used by actors and studios worldwide. Grew US expansion from 10 customers to 100k B2C in six months via digital marketing campaigns (Demand Gen, ABM) and expanded B2C channels; managed 100+ key B2B accounts and revenue growth; led the rebrand from Casting Workbook to The Work Book and developed five new products (Voice, Center Stage Magazine, Producer Dashboard, Crew Dashboard, Portfolio); oversaw multi-market campaigns in Canada, US, and Mexico.
Founder (Marketing/Business Founder) at YourGamerCards
September 1, 2010 - December 1, 2014
Esports platform that grew to 1.3 million users; led sales and marketing from Day 1 until acquisition, driving growth and monetization.
Marketing Specialist at Diplo (Social Media Agency)
January 1, 2017 - December 1, 2018
Produced and executed social media campaigns for ecommerce brands; created video marketing campaigns that generated over 500 million organic views and developed original series across Facebook, Instagram, and Snapchat.

Education

Bachelor of Arts (BA) in Communications and Media Studies at Simon Fraser University
January 11, 2030 - March 16, 2026
Journalism Diploma at Fanshawe College
January 11, 2030 - March 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other