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Dynamic Italian Account Manager with extensive experience in B2B and B2C sales and client relationship management. Proficient in data-driven decision-making, content creation, strategic marketing and managerial roles. Eager to leverage unique skills to drive company growth and exceed expectations in the targeted position. I am at a turning point in my career, ready to move forward in marketing and digital content. My academic background now serves as a solid foundation for the extensive professional experience I have built over the years.…Dynamic Italian Account Manager with extensive experience in B2B and B2C sales and client relationship management. Proficient in data-driven decision-making, content creation, strategic marketing and managerial roles. Eager to leverage unique skills to drive company growth and exceed expectations in the targeted position. I am at a turning point in my career, ready to move forward in marketing and digital content. My academic background now serves as a solid foundation for the extensive professional experience I have built over the years.

Sara Orlando

Brand Designer, Graphic Designer, Content Creator, +7

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Dynamic Italian Account Manager with extensive experience in B2B and B2C sales and client relationship management. Proficient in data-driven decision-making, content creation, strategic marketing and managerial roles. Eager to leverage unique skills to drive company growth and exceed expectations in the targeted position. I am at a turning point in my career, ready to move forward in marketing and digital content. My academic background now serves as a solid foundation for the extensive professional experience I have built over the years.…Dynamic Italian Account Manager with extensive experience in B2B and B2C sales and client relationship management. Proficient in data-driven decision-making, content creation, strategic marketing and managerial roles. Eager to leverage unique skills to drive company growth and exceed expectations in the targeted position. I am at a turning point in my career, ready to move forward in marketing and digital content. My academic background now serves as a solid foundation for the extensive professional experience I have built over the years.

Available to hire

Dynamic Italian Account Manager with extensive experience in B2B and B2C sales and client relationship management. Proficient in data-driven decision-making, content creation, strategic marketing and managerial roles.

Eager to leverage unique skills to drive company growth and exceed expectations in the targeted position. I am at a turning point in my career, ready to move forward in marketing and digital content. My academic background now serves as a solid foundation for the extensive professional experience I have built over the years.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Italian Account Manager at Sandhills East

September 1, 2025 - Present

Manage and grow a B2B portfolio of Italian dealer and private seller accounts in the agricultural machinery sector, owning the full sales cycle from prospecting and needs analysis to negotiation, payment and ad publication. Represent the company at major European trade shows (Agritechnica, EIMA, SIMA) to strengthen dealer relationships, gather market intelligence and negotiate renewals or exclusive monobrand partnerships with senior stakeholders across the UK, Europe and Italy. Create and schedule high-quality content across global platforms and social channels to enhance digital presence and campaign performance. Maintain structured client relationships through regular calls, emails and monthly in-person visits across Italy, collaborating with teams in Manchester and the USA to deliver tailored promotions and maximise account revenue.

Researcher, Creative Admin & Business Intern at ShinestrongRevolution (University of Chester, Remote)

January 1, 2025 - May 1, 2025

Conducted data-driven desk research on childbirth and women’s mental health in the UK, synthesising NHS statistics and policy evidence to support organisational strategy and the MAIA programme business case. Produced written evidence reports and impact-focused business cases, translating complex findings into audience-ready communications. Designed on-brand marketing assets and campaign visuals using Canva, ensuring consistency and strong visual storytelling. Managed organic social media content across Facebook and Instagram via Meta Business Suite, maintaining a posting calendar, optimising for algorithms and tracking engagement metrics.

Assistant Manager at Caffè Nero

June 1, 2021 - March 31, 2025

Drove B2C store performance, owning sales KPIs, SLAs and P&L accountability across cash handling, stock control and inventory management, using demand forecasting to optimise availability and reduce shrinkage. Led end-to-end people operations including recruitment, onboarding, coaching and performance reviews, improving retention and building a high-performing team culture. Delivered integrated seasonal marketing campaigns through coordinated visual merchandising, window displays and promotional storytelling. Implemented data-driven product placement and upselling strategies, consistently increasing ATV, basket size and cross-sell performance. Oversaw omnichannel customer experience across in-store and delivery platforms, ensuring fulfilment KPIs and brand standards. Applied CRM and customer-journey principles to manage escalated complaints and service recovery, improving NPS and repeat visit frequency.

Senior Reservation Agent at La Casarana Resort & Wellness 4★

May 1, 2019 - October 31, 2019

Managed reservation portfolio and sales operations, ensuring rate integrity, accurate bookings and promotional alignment to maximise occupancy and revenue. Oversaw room inventory and rate parity across PMS, travel agencies and OTAs. Processed and reconciled invoices through hotel financial and PMS systems, ensuring accuracy and compliance.

Sales Assistant at Flannels Luxury Fashion (Menswear)

September 1, 2018 - May 31, 2019

Consistently exceeded sales targets, ranking among the top sellers in Central England and across 50 stores nationwide. Maintained premium visual merchandising standards and accurate stock displays in line with brand guidelines. Managed POS operations including transactions, refunds and exchanges. Delivered tailored product recommendations, building customer loyalty and supporting managers during new launches.

Shift / Team Leader at Caffè Nero

February 1, 2018 - September 30, 2018

Led barista teams during peak periods, delegating tasks, managing rotas and coaching to maintain service and product quality. Handled customer enquiries, complaints and upselling opportunities to drive satisfaction and loyalty. Managed inventory control, stock ordering and waste minimisation to meet sales and cost targets. Balanced cash registers, prepared shift reports and supported management with performance metrics.

Back Office Executive at La Peschiera 5★ Luxury Hotel

April 1, 2016 - November 30, 2017

Conducted competitive market analysis to support RevPAR, occupancy targets and dynamic pricing decisions. Managed GDPR-compliant CRM and mailing lists from PMS data, supporting targeted retention campaigns and service-recovery outreach. Coordinated with the Events Department on site visits, weddings and exclusive buyouts, managing room allotments and capacity planning. Served as point of contact for high-value international clients and VIP guests, managing the full relationship lifecycle from enquiry to post-stay follow-up.

Italian Account Manager at Sandhills East Manchester

September 1, 2025 - Present

Manage and expand a dynamic B2B portfolio of Italian dealer and private seller accounts in the agricultural machinery sector, overseeing the entire sales cycle from prospecting and needs analysis to negotiation, payment, and publication. Represent the company at prestigious European trade shows (e.g., Agritechnica, EIMA, SIMA), fortify dealer relationships, gather market intelligence, and negotiate renewals or exclusive partnerships with senior stakeholders across the UK, Europe, and Italy. Create high-quality content and manage campaigns across global platforms using Meta Business Suite and internal tools to enhance digital presence and campaign performance. Cultivate structured client relationships through regular calls, emails, and monthly in-person visits across Italy, collaborating with teams in Manchester and the USA to deliver tailored promotions and maximise account revenue.

Researcher, Creative Admin & Business Intern at Shinestrong Revolution (REMOTE)

January 1, 2025 - May 1, 2025

Conducted robust desk research on childbirth and women's mental health in the UK, synthesising NHS statistics and policy evidence to underpin organisational strategy and the MAIA programme business case. Produced comprehensive written reports and impact-focused business cases, translating complex findings into clear, audience-ready communications. Designed on-brand marketing assets, pitch decks, and campaign visuals using Canva, ensuring consistency and robust visuals for storytelling. Managed organic social media content across Facebook and Instagram via Meta Business Suite, optimising posting calendars for algorithms, and tracking engagement metrics.

Assistant Manager at Caffè Nero Liverpool

June 1, 2021 - March 1, 2025

Drove store performance across cash handling, stock control, and inventory management; managed sales KPIs, SLAs, and P&L accountability. Implemented demand forecasting to optimise availability and reduce shrinkage. Led end-to-end people operations including recruitment, onboarding, coaching, and performance reviews, enhancing retention and fostering a high-performing team culture. Delivered cohesive seasonal marketing campaigns via integrated visual merchandising, window displays, and promotional storytelling. Executed data-driven product placement and planogram optimization, boosting ATV and cross-sell performance. Oversaw omni-channel customer experience across in-store and delivery platforms (Deliveroo, Just Eat, Uber Eats) with fulfilment KPIs and brand standards.

Senior Reservation Agent at La Casarana Resort & Wellness

May 1, 2019 - October 1, 2019

Managed a comprehensive reservation portfolio and sales operations, ensuring rate integrity, accurate bookings, and promotional alignment to maximise occupancy and revenue. Oversaw rate parity across PMS systems, travel agencies, and OTAs; processed and reconciled invoices with hotel financial and PMS systems, ensuring accuracy and compliance.

Sales Assistant at Flannels Luxury Fashion (Menswear) Liverpool

September 1, 2018 - May 1, 2019

Consistently outperformed sales targets; maintained premium visual merchandising standards; ensured accurate stock displays and managed POS operations. Delivered tailored product recommendations, fostered customer loyalty, and supported managers during new launches.

Shift / Team Leader at Caffè Nero Liverpool

February 1, 2018 - September 1, 2018

Led barista team during peak periods, delegated tasks, managed rotas, and coached to ensure service and product quality. Handled customer inquiries, complaints, and upsell opportunities, driving satisfaction and loyalty. Managed inventory control, stock ordering, and waste minimisation to meet sales and cost targets. Balanced cash registers, prepared shift reports, and supported management with performance metrics.

Back Office Executive at La Pescheria Luxury Hotel

April 1, 2016 - November 1, 2017

Conducted thorough competitive market analysis to support RevPAR, occupancy targets, and dynamic pricing decisions. Managed GDPR-compliant CRM and mailing lists from PMS data, facilitating targeted retention campaigns and service recovery outreach. Coordinated with the Events Department regarding site visits, weddings, and exclusive buyouts, managing room allotments and capacity planning. Served as the primary contact for high-value international clients and VIP guests, managing the full relationship lifecycle from inquiry to post-stay follow-up. Supported front- and back-of-house administration, ensuring cross-departmental alignment and luxury-standard service delivery.

Researcher, Creative Admin & Business Intern at Shine Strong Revolution

January 1, 2025 - May 1, 2025

Conducted robust desk research on child birth and women’s mental health in the UK, synthesising NHS statistics and policy evidence to underpin organisational strategy and the MAIA programme business case. Produced comprehensive written reports and impact-focused business cases, translating complex findings into clear, audience-ready communications. Designed on-brand marketing assets, pitch decks, and campaign visuals using Canva, ensuring consistency and robust visual storytelling. Managed organic social media content across Facebook and Instagram via Meta Business Suite, maintaining posting calendar, optimizing for algorithms, and tracking engagement metrics.

Back Office Executive at La Peschiera Luxury Hotel

April 1, 2016 - November 1, 2017

Conducted thorough competitive market analysis to support RevPAR, occupancy targets, and dynamic pricing decisions. Managed GDPR-compliant CRM and mailing lists from PMS data, facilitating targeted retention campaigns and service recovery outreach. Coordinated with the Events Department regarding site visits, weddings, and exclusive buyouts, managing room allotments and capacity planning. Served as the primary contact for high-value international clients and VIP guests, managing the full relationship life cycle from inquiry to post-stay follow-up. Supported front and back-of-house administration, ensuring cross-departmental alignment and luxury-standards service delivery.