I am an award-winning Creative Director and Designer with experience in both agency and in-house settings, developing brand identities, packaging systems, and integrated design programs. I am a strategic yet hands-on creative leader who builds and mentors design teams while delivering concept-driven work that drives measurable business results across startups to Fortune 500 companies in retail, food & beverage, technology, and consumer brands.

Jay Cabalquinto

I am an award-winning Creative Director and Designer with experience in both agency and in-house settings, developing brand identities, packaging systems, and integrated design programs. I am a strategic yet hands-on creative leader who builds and mentors design teams while delivering concept-driven work that drives measurable business results across startups to Fortune 500 companies in retail, food & beverage, technology, and consumer brands.

Available to hire

I am an award-winning Creative Director and Designer with experience in both agency and in-house settings, developing brand identities, packaging systems, and integrated design programs.

I am a strategic yet hands-on creative leader who builds and mentors design teams while delivering concept-driven work that drives measurable business results across startups to Fortune 500 companies in retail, food & beverage, technology, and consumer brands.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Independent Creative Director / Design Consultant at Self-employed
January 1, 2020 - Present
Providing creative direction and brand design for startups and established companies across consumer, health, and technology sectors. Clients include SunOpta, Chewsday, Flow Kana, Edifice Health, Turtle Tree, Luskin Orthopaedic Institute for Children, Viso Trust.
Creative Director at Incode Technologies
January 1, 2022 - December 31, 2023
Led the global rebrand for a leading identity verification technology company. Created new brand identity, visual language, and comprehensive brand guidelines. Directed design team and external agency partner in Mexico City. Oversaw implementation across digital, marketing, trade shows, advertising, and office environments. Collaborated across global offices in San Francisco, Mexico City, and Belgrade.
Executive Creative Director / Design Director at Sterling Brands (Omnicom Group)
January 1, 2003 - December 31, 2020
Led multidisciplinary design teams delivering branding, packaging, retail, and digital work for major consumer brands. Directed internal design staff, freelancers, copywriters, illustrators, photographers, and structural design partners. Led brand identity development, packaging systems, and retail experiences for global clients. Presented creative strategy to executive leadership and Fortune 500 clients. Managed large-scale programs spanning hundreds of SKUs and global brand implementations.
Independent Creative Director / Design Consultant at Self-Employed / Independent
January 1, 2020 - Present
Providing creative direction and brand design for startups and established companies across consumer, health, and technology sectors. Clients include SunOpta, Chewsday, Flow Kana, Edifice Health, Turtle Tree, Luskin Orthopaedic Institute for Children, Viso Trust.

Education

AA, Advertising & Design at Fashion Institute of Technology (FIT)
January 11, 2030 - March 16, 2026
BA Economics | Minor: Spanish Literature at Binghamton University — SUNY
January 11, 2030 - March 16, 2026
Study Abroad: University of Seville, Spain at University of Seville
January 11, 2030 - March 16, 2026
AA, Advertising & Design at Fashion Institute of Technology (FIT)
January 11, 2030 - June 9, 2026
BA Economics | Minor: Spanish Literature at Binghamton University — SUNY
January 11, 2030 - June 9, 2026
Study Abroad at University of Seville, Spain
January 11, 2030 - June 9, 2026

Qualifications

HOW International Design Award - Identity (for Krispy Kreme Doughnuts)
January 1, 2019 - March 16, 2026
American Graphic Design Awards (Packaging + Print) – 11 awards
January 11, 2030 - March 16, 2026
Graphis Award (Packaging)
January 11, 2030 - March 16, 2026
Excellence in Marketing Award
January 11, 2030 - March 16, 2026

Industry Experience

Retail, Software & Internet, Healthcare, Professional Services, Media & Entertainment, Consumer Goods