Available to hire
I am an award-winning Creative Director and Designer with experience in both agency and in-house settings, developing brand identities, packaging systems, and integrated design programs.
I am a strategic yet hands-on creative leader who builds and mentors design teams while delivering concept-driven work that drives measurable business results across startups to Fortune 500 companies in retail, food & beverage, technology, and consumer brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Independent Creative Director / Design Consultant at Self-employed
January 1, 2020 - PresentProviding creative direction and brand design for startups and established companies across consumer, health, and technology sectors. Clients include SunOpta, Chewsday, Flow Kana, Edifice Health, Turtle Tree, Luskin Orthopaedic Institute for Children, Viso Trust.
Creative Director at Incode Technologies
January 1, 2022 - December 31, 2023Led the global rebrand for a leading identity verification technology company. Created new brand identity, visual language, and comprehensive brand guidelines. Directed design team and external agency partner in Mexico City. Oversaw implementation across digital, marketing, trade shows, advertising, and office environments. Collaborated across global offices in San Francisco, Mexico City, and Belgrade.
Executive Creative Director / Design Director at Sterling Brands (Omnicom Group)
January 1, 2003 - December 31, 2020Led multidisciplinary design teams delivering branding, packaging, retail, and digital work for major consumer brands. Directed internal design staff, freelancers, copywriters, illustrators, photographers, and structural design partners. Led brand identity development, packaging systems, and retail experiences for global clients. Presented creative strategy to executive leadership and Fortune 500 clients. Managed large-scale programs spanning hundreds of SKUs and global brand implementations.
Independent Creative Director / Design Consultant at Self-Employed / Independent
January 1, 2020 - PresentProviding creative direction and brand design for startups and established companies across consumer, health, and technology sectors. Clients include SunOpta, Chewsday, Flow Kana, Edifice Health, Turtle Tree, Luskin Orthopaedic Institute for Children, Viso Trust.
Education
AA, Advertising & Design at Fashion Institute of Technology (FIT)
January 11, 2030 - March 16, 2026BA Economics | Minor: Spanish Literature at Binghamton University — SUNY
January 11, 2030 - March 16, 2026Study Abroad: University of Seville, Spain at University of Seville
January 11, 2030 - March 16, 2026AA, Advertising & Design at Fashion Institute of Technology (FIT)
January 11, 2030 - June 9, 2026BA Economics | Minor: Spanish Literature at Binghamton University — SUNY
January 11, 2030 - June 9, 2026Study Abroad at University of Seville, Spain
January 11, 2030 - June 9, 2026Qualifications
HOW International Design Award - Identity (for Krispy Kreme Doughnuts)
January 1, 2019 - March 16, 2026American Graphic Design Awards (Packaging + Print) – 11 awards
January 11, 2030 - March 16, 2026Graphis Award (Packaging)
January 11, 2030 - March 16, 2026Excellence in Marketing Award
January 11, 2030 - March 16, 2026Industry Experience
Retail, Software & Internet, Healthcare, Professional Services, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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