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I’m Aiman Nawaz, a Content Team Lead and SEO writer based in Lahore, Pakistan. I’ve spent nearly five years crafting search-optimized content for UK-based e-commerce and tech brands such as OPPO, ASUS, Laptop Outlet, and BOX.\n\nI specialize in content strategy, editorial calendars, briefs, editing, and QA, with a focus on search-intent-led, on-brand messaging. I also manage brand-side Reddit activity and create short-form content for LinkedIn and X, working closely with cross-functional teams to drive organic growth and conversions.…I’m Aiman Nawaz, a Content Team Lead and SEO writer based in Lahore, Pakistan. I’ve spent nearly five years crafting search-optimized content for UK-based e-commerce and tech brands such as OPPO, ASUS, Laptop Outlet, and BOX.\n\nI specialize in content strategy, editorial calendars, briefs, editing, and QA, with a focus on search-intent-led, on-brand messaging. I also manage brand-side Reddit activity and create short-form content for LinkedIn and X, working closely with cross-functional teams to drive organic growth and conversions.

Aiman Nawaz

Writer, Copywriter, Content Strategist, +2

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I’m Aiman Nawaz, a Content Team Lead and SEO writer based in Lahore, Pakistan. I’ve spent nearly five years crafting search-optimized content for UK-based e-commerce and tech brands such as OPPO, ASUS, Laptop Outlet, and BOX.\n\nI specialize in content strategy, editorial calendars, briefs, editing, and QA, with a focus on search-intent-led, on-brand messaging. I also manage brand-side Reddit activity and create short-form content for LinkedIn and X, working closely with cross-functional teams to drive organic growth and conversions.…I’m Aiman Nawaz, a Content Team Lead and SEO writer based in Lahore, Pakistan. I’ve spent nearly five years crafting search-optimized content for UK-based e-commerce and tech brands such as OPPO, ASUS, Laptop Outlet, and BOX.\n\nI specialize in content strategy, editorial calendars, briefs, editing, and QA, with a focus on search-intent-led, on-brand messaging. I also manage brand-side Reddit activity and create short-form content for LinkedIn and X, working closely with cross-functional teams to drive organic growth and conversions.

Available to hire

I’m Aiman Nawaz, a Content Team Lead and SEO writer based in Lahore, Pakistan. I’ve spent nearly five years crafting search-optimized content for UK-based e-commerce and tech brands such as OPPO, ASUS, Laptop Outlet, and BOX.\n\nI specialize in content strategy, editorial calendars, briefs, editing, and QA, with a focus on search-intent-led, on-brand messaging. I also manage brand-side Reddit activity and create short-form content for LinkedIn and X, working closely with cross-functional teams to drive organic growth and conversions.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Intermediate

Language

Urdu

Fluent

English

Advanced

Work Experience

Content Team Lead at Retail Direct Group (UK-based brands)

May 1, 2023 - Present

Spearhead end-to-end content production for major UK e-commerce and tech brands, including OPPO, ASUS, Laptop Outlet, and BOX, contributing to a 20% increase in organic sessions across refreshed blog clusters. Produce and edit SEO-focused content across blogs, landing pages, buying guides, product and category pages, FAQs, campaign pages, press releases, and content clusters to support search intent and organic visibility. Orchestrate editorial calendars and content briefs in partnership with SEO and marketing teams to support keyword targeting, content clusters, and internal linking. Direct editorial QA and mentor a team of 6 writers to ensure accuracy, consistency, brand compliance, and helpful content. Collaborate cross-functionally with design, SEO, and web development teams to launch conversion-focused pages and campaigns. Use Google Analytics and Looker Studio to monitor content performance and inform content decisions. Leverage AI tools (ChatGPT, Claude, Gemini, and DeepSeek) to

Senior Content Writer at Kaya Systems Inc

December 1, 2022 - April 1, 2023

Optimized service pages and website copy for on-page SEO, clarity, and conversion intent. Produced 30 to 40 SEO blogs and interview-based articles aligned to keyword targets and search intent. Built briefs and outlines with SEO and creative teams to improve topic targeting and organic performance. Maintained QA for accuracy, originality, and brand voice; tracked delivery to meet deadlines.

Freelance Copywriter at Self-Employed / Freelance (Pakistan)

May 1, 2021 - April 1, 2022

Wrote research-led blog content in healthcare and Bitcoin with complete on-page SEO elements (headings, metadata, images). Improved content performance by refining titles, intros, and metadata, supporting an estimated 10 to 15% lift in CTR on updated posts. Edited and uploaded posts to maintain consistent tone, accuracy, and formatting standards.