Conception, filming, and editing authentic, high-performing user-generated content (UGC) and branded content for social platforms including TikTok and Instagram; collaborates with businesses by curating storytelling and engaging content to drive customer conversions and engagement; strategizes and creates visually appealing content using overlays, text variations, sounds, and animation; stays up-to-date with social media trends, platform algorithms, and audience insights to maximize organic reach; manages end-to-end production including scripting, filming, editing, and post-production.

Marketing Manager at Mamba Hospitality Group

October 1, 2024 - July 1, 2025

Manage and execute comprehensive marketing initiatives across three restaurant brands (Crawfish Cafe, Ocean Palace, and Pho Prime), driving brand awareness and customer engagement across social media and digital platforms. Lead multiple marketing teams to ensure timely delivery, high-quality creative output, and consistent brand representation across channels. Direct, produce, and strategize content for Instagram, TikTok, and Facebook; grow follower engagement and online presence; oversee website development and SEO; launch press releases and social accounts; coordinate openings of new locations.

SEO Specialist at Top Spot Internet Marketing

August 1, 2022 - October 1, 2024

Develop and execute effective SEO and marketing strategy surrounding content expansion, on-page optimization, and keyword research to increase online traffic for 25 client websites. Optimize websites using MODX, WordPress, SquareSpace, and content management systems; lead monthly strategy meetings with clients to discuss data analysis results, leads, and ongoing strategies to meet business goals; upload and create 50+ sitemap pages, resolve error codes, perform on-page optimization, and implement redirects to ensure timely and quality deliverables.