I enjoy creative writing in my spare time and professional writing in my career.

Dean Gerst

I enjoy creative writing in my spare time and professional writing in my career.

Available to hire

I enjoy creative writing in my spare time and professional writing in my career.

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

SEO Copywriter at Spotlight Group
November 1, 2021 - Present
Wrote SEO-optimised content for Harris Scarfe (and Anaconda) and supported the content calendar. Conducted audits, keyword research and content ideation; created SEO-friendly copy for campaigns, product, landing and category pages; collaborated with marketing to adhere to briefs and brand guidelines.
SEO Specialist at Straight Out Digital
April 1, 2021 - November 30, 2021
Optimised content & landing pages for SEO; tracked, reported & analysed website analytics and conversions; developed & implemented link-building and content strategies; managed CMS (WordPress & Shopify); conducted monthly client updates; ongoing keyword discovery and optimisation; recommended site architecture/content changes to improve rankings.
In-House Copywriter at Newpath Web
July 1, 2018 - April 30, 2021
Wrote articles, guest blogs and case studies for clients across multiple industries; proofreading/editing content; developed and implemented content strategies.
Volunteer Contributing Writer at The Australia Times
January 1, 2016 - March 31, 2017
Wrote articles and reviews for the latest video games (PS4 and XBOX) and local Melbourne shows.

Education

Bachelor of Arts in Professional Writing & Publishing at Curtin University
January 1, 2017 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet